Market framework for Jujube (Draft copy)

Country bean Sector Strategy (vision, purpose, strategy, interventions, target, and outputs):

1. Vision, purpose, strategy and outcomes:

Vision: To increase the Jujube producer and link with relevant market actor’s for better production and more income through BAU/Apple Kul production.

Purpose:

To improve the existing market facilities and to create small holder farmers’ access to the market for more benefit.

To increase the small holder farmers’ income at their household level for link with input and out put market.

Considering strategies for implementation:

Interventions will focus mainly on jujube (BAU kul and Apple kul) production opportunities for small char producers and on build market and, which benefit the economic opportunities their household level as well as to serve the community.

Focus on selected interventions which results greater impact

Implement interventions in the Boyar char, Hatiya, Deara Baluya Guscho Gram Companygonj, Noahkali District following the PRISM approach of IDE-Bangladesh.

Expected outcomes:

Total number of Kul producer 500, Increase number of producer 45 and increase income of 60% of target household’s 20-25% taka by improving access to proper technologies/services/management in the char region of Kul production.

A total of 25 service providers will improve their capacity by public and/or private companies and provide better service to the clients in Jujube market.

Strong linkages develop among the producer, input and out put market actors. Increase Cultivating land for better employment opportunity for female farmers of Jujube

cultivation.

2. Implementation strategy (Constraints, intervention area and interventions)

Constraint-1: Inadequate of quality Sapling in rural area market

Intervention Area-1 Interventions1. Improve supply system of quality

jujube sapling and nursery establish at the farmers’ level in char’s area.

1.1 Availability of the quality Jujube sapling at the rural producer’s level.

Constraint-3: Inadequate communication between producers and output market actors (Traders, Faria, Bepari, Paikar and processing company)

Intervention Area-2 Interventions2. Improve linkages 2.1 Create linkages between producers, nursery owner

and output market actors.

3. Potential Partners and primary activities

Intervention area Interventions Potential

partner Primary activities1. Improve supply system of quality jujube sapling and nursery establish at the farmers’ level in char’s area.

Availability of the quality Jujube sapling at the rural producer’s level

DAE, BADC, Nursery owner and input retailer

Conduct awareness and advocacy campaign regarding the benefits of quality sapling of jujube

Creates linkage between quality nursery owner, company, BADC,BARI and jujube growing farmers

Organize linkage workshop for farmers on quality sapling, pesticide and fertilizer

Set 2 demos on BAU / Apple Kul by /BADC/BARI / DAE and Nursery owner.

2. Improve linkages

Create linkages between producers MMC, Bonic sommittee, traders, and association, and processing companies.

MMC, Bonic sommittee, traders, association, processing companies

Organize 1-2 no’s farmer-buyer linkage workshop.

Market price information collection and dissemination among the MMC, Ground nut producer and local and outer trader

Conduct independent study and arrange workshop to share the findings among relevant stakeholders and continue required follow up for better out put.