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February 19-20, 2020 Theme: Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth MARKETECH - 2020 VERBATTLE: DEBATE COMPETITION LOGO MY WAY: LOGO REDESIGNING INNOVATE YOUR SELFIE: SELFIE AD COMPETITION GAMERS ARCADE: GAMING INFOTECH WHIZ: IT QUIZ WEB HAMLET: DESIGN YOUR WEBSITE IT PHOTO MONTAGE: IT POSTER MAKING TH 7 MANAGEMENT & IT INTER-COLLEGE FEST AD MANIAC (AD MAD SHOW) CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW Affiliated to Guru Gobind Singh Indraprastha University Organized By (An ISO 9001 : 2015 Certified Quality Institute) POP & CRACK: CODING COMPETITION THE GREEN MOVEMENT: BRAND ENDORSEMENT SHOW In Association with Computer Society of India & Delhi Management Association TH 4 NATIONAL CONFERENCE for Winners Attractive Cash Prizes

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Page 1: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

TH7 MANAGEMENT & IT INTER-COLLEGE FEST

February 19-20, 2020

Theme: Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

MARKETECH - 2020

VERBATTLE: DEBATE COMPETITION

LOGO MY WAY: LOGO REDESIGNING

INNOVATE YOUR SELFIE: SELFIE AD COMPETITION

GAMERS ARCADE: GAMING

INFOTECH WHIZ: IT QUIZ

WEB HAMLET: DESIGN YOUR WEBSITE

IT PHOTO MONTAGE: IT POSTER MAKING

TH7 MANAGEMENT & IT INTER-COLLEGE FEST

AD MANIAC (AD MAD SHOW)

CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW

Affiliated to Guru Gobind Singh Indraprastha University

Organized By

(An ISO 9001 : 2015 Certified Quality Institute)

POP & CRACK: CODING COMPETITIONTHE GREEN MOVEMENT: BRAND ENDORSEMENT SHOW

In Association with Computer Society of India & Delhi Management Association

TH

4 NATIONAL

CONFERENCEfor Winners

AttractiveCash Prizes

Page 2: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

MARKETECH - 2020 : EVENTS

MANAGEMENT EVENTS FEBRUARY 20, 2020

Ÿ AD MANIAC: AD MAD SHOW

Ÿ VERBATTLE: DEBATE COMPETITION

Ÿ LOGO MY WAY: LOGO REDESIGNING

Ÿ INNOVATE YOUR SELFIE: SELFIE AD COMPETITION

Ÿ THE GREEN MOVEMENT: BRAND ENDORSEMENT SHOW

IT EVENTS FEBRUARY 20, 2020

Ÿ GAMERS ARCADE: GAMING

Ÿ INFOTECH WHIZ: IT QUIZ

Ÿ WEB HAMLET: DESIGN YOUR WEBSITE

Ÿ IT PHOTO MONTAGE: IT POSTER MAKING

Ÿ POP & CRACK: CODING COMPETITION

TH4 NATIONAL CONFERENCE: FEBRUARY 19, 2020

Page 3: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

TABLE OF CONTENTS

SR. NO. TITLE PAGE NO.

1. About CPJ College of Higher Studies & School of Law 1-2

2. Patrons 3

3. Organizing Committee 4

4. Glimpses of “Marketech - 2016, 2017, 2018 & 2019" 5-8

5. Conveners 9

6. Schedule of Events 10

7. th4 National Conference 2020 11-13

8. Registration Procedure for National Conference 14

9. Marketech 2020 : Management Events 15-17

10. Marketech 2020 : IT Events 18-20

11. Registration Procedure for Management & IT Events 21

12. thRegistration Form: 4 National Conference 22

13. Registration Form: Management & IT Events 23

14. Esteemed Guests at “MARKETECH - 2016, 2017 2018 & 2019" 24

Page 4: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

ABOUT THE COLLEGE

Chanderprabhu Jain College of Higher Studies & School of Law has been promoted by the Rishi Aurobindo Educational Society to run market focused professional programmes in the emerging areas of higher education in the disciplines which have high job potential. The Institute runs full time BBA (General) (3 year programme in two shifts), BBA CAM (3 year programme in two shifts), BCA (3 year programme in two shifts), B.Com (Hons) (3 year programme in 2 shifts) and B.A. LL.B (Hons) & BBA LL.B (Hons) (5-year integrated programmes) courses affiliated to Guru Gobind Singh Indraprastha University, Delhi. The credibility of education at the Institute is increasingly being realized and recognized by the corporate & the legal world.

Vision

To consistently improve the institutional perseverance, persistence and patience for ensuring continually rich, value-based and globalized career and lifestyles for all students who enroll themselves in the academic programmes conducted at the CPJ College.

Mission

Ÿ To introduce market focused professional programmes in emerging areas of higher education in all such disciplines which have high job potential, namely Management, Computer Applications, Commerce & Law.

Ÿ To maintain close liaison with different growth sectors of the economy in order to discern the set of knowledge and skills that are included in the job profiles of different levels of human resource and keep a constant watch on the emerging changes in order to update the existing academic programmes or replace the same by new ones

Ÿ To identify and undertake activities of local concern in general and those which may improve the well being of underprivileged, physically challenged and economically weaker sections of the society

The College

The College is situated in its own sprawling one acre campus in Narela, Delhi. Being away from the hustle and bustle of the metropolis, the campus provides a pleasant and intellectually stimulating ambience. It has spacious, airy and well lit lecture rooms, seminar halls, well equipped and air-conditioned multi-lab computer centers, well-stocked libraries and other essential academic infrastructural facilities as per the GGSIPU norms.

The stark and majestic building in brick has modern architecture with bold openings, creating monumental spaces with minimal decor that provides a perfect setting for learning. The multi-storied building of the College has a spacious auditorium, a corporate development cell meant for placement activities, faculty cubicles, cafeteria, boys & girls common rooms and the moot court. The Institute aims to impart high quality professional education in a vibrant academic ambience with a faculty of distinguished lecturers and resource persons from the industry. Intensively involved in stimulating academic work, students also get ample time for sports, cultural and other enriching activities.

The CPJ College of Higher Studies & School of Law has about 2500 students, 80 faculty members and a similar number of supporting staff. CPJ has a state-of-the-art infrastructure including laboratories, library and computer facilities. Delhi, the capital of the country, is known for its multi-cultural milieu, dynamism and rich academic legacy. Students joining CPJ College are nurtured with this rich cultural and educative environment.

“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

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Page 5: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

Chairman's Message

Chanderprabhu Jain College of Higher Studies and School of Law is striving for excellence. Most successful men have achieved distinction by not being presented with some new talent or opportunity. They rather developed and optimally utilized the opportunity that was at hand and this is the motto of our Institute - to prepare our students for grabbing available opportunities and creating new prospects. We, at CPJ College of Higher Studies & School of Law, inculcate amongst students a spirit to strive and achieve the desired goals. They have been provided a platform wherein they can flourish their calibre and potential to the maximum. This encouragement is provided to them by highly skilled and experienced faculty who play the role of a mentor to guide them to their way to success.

It gives me immense happiness and pride to say that CPJ College of Higher Studies & School of Law is continuously striving for excellence. Our endeavour is not only class room teaching but also providing students with an environment that can groom and develop their skills for a professional career.

I extend a warm and hearty welcome to all of you at MARKETECH 2020.

Sh. Subhash Chand Jain Chairman

General Secretary’s Message

Right from its inception in 2007, CPJ College of Higher Studies & School of Law has exhibited academic excellence in all the disciplines of Management, Commerce, IT & Law. With our vision to excel in imparting high quality higher education, it has been our endeavour to continually improve the infrastructural facilities in the college so that learning becomes a motivation for the students. We, as the management of the college, are fully conscious of the hard core competitive scenario in today’s world and since faculties are the backbone of any educational institute, identification of competent faculties and their up-gradation through Faculty Development Programmes, Guest Lectures etc. continues to be our major concern. We have been running CPJ College with a strong belief of being an epitome of teaching and this can only be achieved by the joint efforts of the management, senior functionaries, faculties, supporting staff and the students of our college and we are very much gearing ahead in this direction.

Dr. Abhishek JainGeneral Secretary

Director General’s Message

CPJ College of Higher Studies & School of Law has been organizing various academic and allied events that expose the st nd rd th th thstudents to practical learning in the management, commerce, IT & Legal Field. The 1 , 2 , 3 , 4 , 5 & 6 Management &

IT Inter College Fest - “Marketech-2014, 2015, 2016, 2017, 2018 & 2019", which were attended by leading personalities and luminaries from the field of management, business & IT, were held in the College Campus and were a great success and achieved the goals of enriching the knowledge & skills of students. It witnessed participation by students from

thvarious management & IT colleges across India. Keeping with the tradition, the 7 Management & IT Inter College Fest– “Marketech-2020" is being organized on February 19-20, 2020 at the College Campus.

I extend my heartiest welcome to all the participating teams, delegates and guests to make “Marketech-2020" a grand success!!!

Mr. Yugank ChaturvediDirector General

Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

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Page 6: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

PATRONS

Sh. Subhash Chand JainChairman

Dr. Abhishek JainGeneral Secretary

Prof. J. P. Mohla Director, Academics

Mr. Yugank ChaturvediDirector General

3

“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

Mr. C. D. MehtaRegistrar

Dr. Monisha VashishtaDirector - MCIT

Prof. (Dr.) Amit Kr. JainDy. Director

Page 7: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

Mr. Yugank ChaturvediChief Event Convener

Director General

Ms. Neha Mittal BhaskarConvener

Dean- MCIT

Dr. Monisha VashishtaEvent ConvenerDirector- MCIT

Ms. Ruchi AroraMember, Organizing Committee

Associate Professor, ManagementM: 9868125125

Mr. Sachin JindalMember, Organizing CommitteeAssociate Professor, Commerce

M: 9650026572

Ms. Arti BajajMember, Organizing Committee

Associate Professor, ITM: 9871035481

ORGANIZING COMMITTEE

4

Mr. Amit Bhardwaj Secretary, Organizing Committee

Dean- Students' Welfare

Ms. Shipra UppalMember, Organizing Committee

Associate Professor, ManagementM: 8882866155

Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

Ms. Priyanka GautamMember, Organizing Committee

Associate Professor, ITM: 9717527071

Ms. Vidhi SoodMember, Organizing Committee

Associate Professor, ITM: 9996395898

Ms. Meenakshi VashisthMember, Organizing Committee

Associate Professor, ManagementM: 9205252631

Ms. Dipti JainMember, Organizing CommitteeAssociate Professor, Commerce

M: 9899384180

Page 8: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

Valedictory Session Vote of Thanks by Mr. Yugank Chaturvedi

Inaugural Ceremony Welcome Address by Chief Guest

Audience Cultural Performances

Felicitation of Participants IT Events

GLIMPSES OF “MARKETECH 2016”March 17-18, 2016

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“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

Page 9: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

Valedictory Session Vote of Thanks by Mr. Yugank Chaturvedi

Inaugural Ceremony Welcome Address by Chief Guest

Audience Management Events

Felicitation of Participants IT Events

GLIMPSES OF “MARKETECH 2017”April 6, 2017

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Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

Page 10: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

Valedictory Session Vote of Thanks by Mr. Yugank Chaturvedi

Inaugural Ceremony Felicitation of Chief Guest

Management Events

Felicitation of Participants IT Events

GLIMPSES OF “MARKETECH 2018”April 5-6, 2018

Management Events

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“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

Page 11: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

Valedictory Session Vote of Thanks by Director General Mr. Yugank Chaturvedi

Inaugural Felicitation of Chief Guest

Tech Talk

Management Events IT Events

GLIMPSES OF “MARKETECH 2019”April 5-6, 2019

Entrepreneur Talk

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Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

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9

MARKETECH EVENT CONVENERS

“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

1. National Conference CommitteeMs. Priyanka GautamMs. Ruchi AroraMs. Arti BajajMr. Sachin JindalMs. Rekha JainMs. Parul AgarwalMs. Tanu Gupta

ConvenerCo-ConvenerMemberMemberMemberMemberMember

M: 9717527071M: 9868125125

2. Management Events CommitteeMs. Meenakshi VashisthMs. Dipti JainMs. Shipra Uppal Ms. Isha Goel Ms. Garima BainsMs. Garima Khatri Ms. Shalu ChauhanMr. Sunil Kumar

ConvenerCo-ConvenerMemberMemberMemberMemberMemberMember

M: 9205252631M: 9899384180

3. IT Events CommitteeMs. Vidhi SoodMs. Arti Bajaj Ms. Priyanka GautamMs. Hema KatariaMs. Rekha JainMr. Shaoan SarkarMs. Kalpna BhoraMs. Neetu Arora

ConvenerCo-ConvenerMemberMemberMemberMemberMemberMember

M: 9996395898M: 9871035481

Page 13: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

MARKETECH - 2020 : EVENT SCHEDULEDAY 1 : FEBRUARY 19, 2020

S. NO. EVENT TIME VENUE

1. Registration of Participants 9:30 a.m. – 11:00 a.m. Multipurpose Hall

2. Inaugural Session 11:30 a.m. – 12:00 p.m. Auditorium

3. National Conference Technical Session I 12:00 p.m. – 2:00 p.m. Auditorium

4. Lunch 2:00 p.m. – 3:00 p.m. Canteen

5. National Conference Technical Session II 3:00 p.m. – 5:00 p.m. Auditorium

6. National Conference Valedictory Session 5:00 p.m. – 5:30 p.m. Auditorium

7. High Tea 5:30 p.m. – 6:00 p.m. Multipurpose Hall

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DAY 2 : FEBRUARY 20, 2020

S. NO. EVENT TIME VENUE

1. Registration of Participants 9:30 a.m. – 11:00 a.m. Multipurpose Hall

2. Gamers Arcade - Gaming 11:00 a.m. – 1:00 p.m. Lab I

3. IT Photo Montage – IT Poster Making 11:00 a.m. – 1:00 p.m. Lab II

4. Infotech Whiz: IT Quiz 11:00 a.m. – 1:00 p.m. Conference Room

5. Ad Maniac – Ad Mad Show 11:30 a.m. – 12:00 p.m. Auditorium

6. Logo My Way- Logo Redesigning 12:00 p.m. – 12:30 p.m. Auditorium

7. Innovate Your Selfie – Selfie Ad Competition 12:30 p.m. – 1:00 p.m. Auditorium

8. Lunch 1:00 p.m. – 2:00 p.m. Canteen

9. Verbattle- Debate Competition 2:00 p.m. – 3:00 p.m. Auditorium

10. Web Hamlet- Design Your Website 2:00 p.m. – 3:30 p.m. Lab I

11. Pop & Crack- Coding Competition 2:00 p.m. – 3:30 p.m. Lab II

12. The Green Movement – Brand Endorsing Show 3:00 p.m. – 3:30 p.m. Auditorium

13. Prize Distribution of Day 2 Events 4:00 p.m. – 4:30 p.m. Auditorium

14. Vote of Thanks 4:30 p.m. – 4:40 p.m. Auditorium

15. High Tea 5:00 p.m. – 5:30 p.m. Multipurpose Hall

Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

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MARKETECH - 2020 : EVENTSTH4 NATIONAL CONFERENCE : FEBRUARY 19, 2020

Theme: Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

Time & Venue: 11:30 a.m. at CPJ College Auditorium

About the Conference

Expected economic, environmental and society wellbeing impact of green computing and communications technologies led to important research and solutions achievements in recent years. Environmental sustainability, high-energy efficiency, diversity of energy sources, renewable energy resources contributed to new paradigms and technologies for green computing and communication. The present conference will throw light on how the Green Marketing and Green Computing can be discussed in term of concepts, state of the art, research, standards, implementations, running experiments, applications, and industrial case studies.

It is a one-day conference comprising of two technical sessions and each technical session will be addressed by experts in the field of IT, Marketing, Finance, HRM and Economics etc. The selected paper would be published in the Conference Proceedings.

Objective of the Conference

1. To provide a common platform for researchers and academicians to Connect, Collaborate and Discuss about the business and technological trends.

2. To address the Challenges faced by business organizations in today's scenario.3. Instill Go Green spirit in students and community in general.

Sub Themes

MARKETING

Ÿ Green Marketing & ConsumerismŸ Green Technology for Digital Marketing Ÿ Green Marketing: Alternative Future for Next DecadeŸ Impact of Green Marketing Strategies on CustomerŸ Green Marketing as a Source of Competitive Advantage in BusinessŸ New Horizons in Green Marketing Ÿ Consumer Buying Behavior in Relation to Green ProductsŸ Green Marketing & Sustainable Development Ÿ Innovations in Green Marketing

HRM

Ÿ Sustainable Green HRM (GHRM) practicesŸ GHRM Future ScopeŸ Green RecruitmentŸ Green Performance ManagementŸ Green Training & DevelopmentŸ Green CompensationŸ Green Employee RelationsŸ Green Initiatives for HRŸ Green Building

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“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

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12

FINANCE

Ÿ Sustainable/ Green InvestingŸ Green Accounting Practices- Lessons from Developed EconomyŸ Relationship between Green Accounting & Green Design of EnterprisesŸ Impact of Green Accounting on Indian BusinessŸ Need of Green AccountingŸ Green FinancingŸ Carbon FinancingŸ Scope of Green InvestingŸ Green Financial Instruments

IT

Ÿ Green-Aware Engineering Methodologies, Privacy, Safety, and SecurityŸ Green and Sustainable ComputingŸ Green Computing and Communication TechnologiesŸ Data–Aware Grid Computing, Green Data Storage, Data CentersŸ Intelligent Signal Processing for Green CommunicationsŸ Green Cloud Computing and Internet of Things (IoT) Ÿ Green Vehicles, Green Homes, Green Buildings, Green Intelligent Transport SystemsŸ Green Technologies for Mobile, Wireless, Wired Industrial NetworkingŸ Impact of Green Technology on Big Data Analysis

ADVISORY COMMITTEE MEMBERS

Ÿ Prof. (Dr.) P. C. Parida, Director, NILFRED, DelhiŸ Prof. (Dr.) Neena Sinha, Dean, USMS, GGSIP University Ÿ Prof. (Dr.) Sanjiv Mittal, Professor, USMS, GGSIP UniversityŸ Prof. (Dr.) Amit Prakash Singh, USICT, GGSIP UniversityŸ Prof. (Dr.) Namita Rajput, Principal, Sri Aurobindo College, DUŸ Prof. (Dr.) Anuradha Jain, Dean, VIPS, GGSIP UniversityŸ Prof. (Dr.) N. K. Joshi, Dean, Rajasthan Technical UniversityŸ Prof. (Dr.) Sudhir Kumar Jain, Professor, IIT DelhiŸ Dr. Urvashi Sharma, Associate Professor, FMS, Delhi University Ÿ Dr. Poonam Khurana, Associate Professor, VIPS, GGSIP UniversityŸ Prof. (Dr.) Vijay Kumar Khurana, Maharaja Agrasen Institute of Management Studies, MATESŸ Prof. (Dr.) V. K. Kaushik, HoD - Management, The Technological Institute of Textile & Sciences, BhiwaniŸ Prof. (Dr.) Rohit Garg, Saudi Electronic University, Saudi Arabia

OUR KEY ASSOCIATES FOR THE CONFERENCE:COMPUTER SOCIETY OF INDIA & DELHI MANAGEMENT ASSOCIATION

About CSI

The Computer Society of India, founded in 1965, is India's largest and oldest body of IT professionals in the Asia Pacific. The IT scenario is so rapidly changing that it has become imperative on improving the quality, level and areas of activities to keep pace with the changing needs and demands of the future.

The purpose of the society is directed towards the advancement of the theory and practice of computer science,

Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

Page 16: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

computer engineering and technology, systems science and engineering, information on processing and related arts and sciences.

The objective of CSI is to:

1. Promote interchange of information, in these disciplines and sub disciplines, amongst the specialists and between specialists and the public.

2. Encourage and assist the professionals engaged in these fields to maintain the integrity and competence of the profession.

3. Foster a sense of partnership amongst the professionals engaged in these fields. 4. To disseminate knowledge of various domains like Finance, Economics, Marketing, HRM, Finance & IT etc.

About DMA

Delhi Management Association is a premier and prestigious professional body, devoted to dissemination of management principles and practices since 1955. It is a non-profit and autonomous entity that focuses on providing a wide range of services aimed at enhancing managerial effectiveness in a broad sphere of activities. It has over 3200 members, including 160 leading Corporates, a high profile Managing Committee of distinguished professionals from industry, government and academia, supported by an efficient full-time secretariat.

The objective of DMA is to:

1. Disseminate Management Principles and Practices. 2. Promote professional management through modern management techniques/ practices.

3. Provide opportunities for professional managers so that they may interact with large number of professionals from the corporate world in order to excel in an era of competition.

4. Share and Benchmark the latest trends and practices through continous sharing and interactions.

Who should attend?

1. Academicians, Researchers and Students 2. Professionals, Entrepreneurs and Consultants

CALL FOR PAPERSThe college invites academicians, professionals and researchers to submit abstracts and full-length research papers for

thParticipating in the 4 National Conference on “Green Marketing and Green Computing: Opportunity for Innovative & Sustainable Growth”. There are various sub-themes related to the topic which provide opportunity to researchers to come together and share their insights, expertise and experiences. Papers will go through the blind review and selected papers would be published in the Conference Proceedings. Best papers would also be published in CPJ Global Review with ISSN No. 0975-1874 indexed in ICI.

Submission guidelines for paper

General Guidelines

1. The Contribution must be original, neither published nor under consideration for publication anywhere else. 2. The cover page is to contain title of the paper, author's name, designation, institutional title & address, contact

no. and email address.3. An abstract of not more than 200-250 words along with five keywords is to be attached on second page but

second page should not contain information that would identify author or institution.

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“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

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Formatting Guidelines

1. Manuscripts should be minimum of 3000 words excluding tables, charts & graphs and maximum of 4000 words.

2. Entire paper is to be submitted in single column format. 3. Follow APA style for referencing.

4. All the authors/contributors have to submit in original the duly signed copyright form.5. Font Style: Times New Roman, Font Size: 12 points (for manuscript content), 14 points (for heading), Line

Spacing: 1, Alignment: Justified, Page Margin: 1 inch (all around), Tables & Figures: Should be numbered consecutively in numerals and should be referred to in the text as Table 1, Figure 1 etc.

NATIONAL CONFERENCE: REGISTRATION PROCEDURE & FEE

You are requested to send abstract/complete paper on [email protected] and must carry the PPT in your pendrive on the day of Conference.

Registration Fee

The Registration Fee will include the payment for conference kit, copy of conference proceedings having ISBN No. and lunch. The Registration Fee should be paid by demand draft in favor of Chanderprabhu Jain College of Higher Studies payable at Narela, Delhi or alternatively, payment can be done through NEFT or Paytm. The details & payment receipt has to be emailed along with Registration Form. Travelling expenses will not be reimbursed.

The Bank Account Details for NEFT are:

Beneficiary Name: Chanderprabhu Jain College of Higher Studies

A/c No: 0113000107645035

Bank: Punjab National Bank

IFSC Code: PUNB0491400

Branch: SME Branch, Anaj Mandi, Narela, Delhi 110040

Paytm No.: 9873037101

The two best papers shall be awarded with Cash Prize.

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Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

Category Fee (for each author)

Academicians/ Industry Professionals Rs. 1500/-

Research Scholars Rs. 500/-

Students Rs. 200/-

Important Dates

Submission of Abstract January 20, 2020

Submission of Full Papers January 25, 2020

Intimation of Acceptance of Full Paper January 30, 2020

Last Date of Registration Feburary 10, 2020

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MARKETECH - 2020 : MANAGEMENT EVENTS

EVENT 1: AD MANIAC - AD MAD SHOW

Time & Venue: 11:30 am, Auditorium

Description: Creativity takes courage! So, here's a platform for you to portray the

world as seen through your own eyes, a platform to showcase your talent & creativity

by designing & performing drama, jingles, logo etc. A display of enthusiasm,

motivation and a pinch of skill will be well rewarded. The team will be given a

product and they have to make an advertisement on the same with a tagline, an

innovative product name and a creative promotional advertisement of 3-5 minutes.

Rules:

1. It is a team event. Each team can comprise of 3-5 members.

2. Each college can send maximum 2 teams.

3. The topic would be provided at the registration desk till 10:30 am on the same day.

4. Time allotted is 3-5 minutes per team for presentation of the Advertisement.

5. Participants are free to select any prop for their advertisement.

6. Any kind of plagiarism is strictly prohibited and will lead to disqualification of participants. Duplication of the

thoughts or work of another source must be referenced.

7. Caution should be taken to refrain from displaying obscenity, violence, prejudice, defamation etc. in

Advertisement.

8. Participants shall be judged on the basis of spontaneity, content, adherence to the topic, on stage presentation,

coordination & overall appeal of Advertisement.

EVENT 2: LOGO MY WAY: LOGO REDESIGN COMPETITION

Time & Venue: 12:00 p.m., Auditorium

Description: Logo designing is a task which requires lot of creativity,

co-relating & interactive skills and a fire in the belly. A team activity

to churn your brain and to come out with all those creative ideas,

which every one of us think of when we see any logo.

Material Requirement: The Teams must carry their own laptops or pen drives, Stationery items etc.

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February 20, 2020

“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

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Rules:

1. Logos and tagline for redesigning will be mailed a day before i.e. by February 18, 2020 by 2 pm. The participants

will have to redesign the logo and rephrase the tagline.

2. A team can comprise of maximum 3 members.

3. Only realistic and practical assumptions will be considered valid.

4. A team leader should be assigned for presentation of the work who will explain the logic behind the redesigned

logo and tagline.

5. Time allotted for presentation is 5 minutes per team.

6. Teams are bound to clarify all doubts and queries raised by the Judges during the presentation of their ideas.

7. All teams need to submit the logo and tagline at Registration desk on 20 Feb 20 by 11 am to student coordinator

8. The decision of judges shall be final and will be based on creativity, innovation, tagline & quality of presentation.

EVENT 3: INNOVATE YOUR SELFIE -SELFIE AD COMPETITION

Time & Venue: 12:30 pm, Auditorium

Description: We all love selfies, right? What would be better than an event

based on the selfies? The basic theme of the event is to imagine as if you are

a BRAND AMBASSADOR, and you have to endorse the brand. Participants

need to take a selfie with the product matching the theme and have to come

up with tagline for the product which should be submitted along with the

selfie.

Rules:

1. There can be only one participant.

2. Each participant can choose a product to advertise through

Selfie.

3. Each participant has to submit the Selfie and the tagline at e-mail

id: [email protected] by February 18, 2020 by 2 pm. All

entries received after this will stand cancel.

4. The event will be judged on the creativity of the tagline,

presentation of the idea and the selfie.

5. All the selfies along with the tagline would be projected on a screen before the judges for their judgment.

16

Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

Page 20: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

EVENT 4: VERBATTLE - DEBATE COMPETITION

Time & Venue: 2:00 pm, Auditorium

Description: The process of debate allows participants to analyze the similarities and differences between differing viewpoints so that the audience can understand where opinions diverge and why? So, here is an opportunity to work upon your debating skills.

Topic: Can Green Marketing mainstream sustainability?

Rules:

1. From each college, one team comprising of two participants shall be allowed. One shall speak FOR the motion and the other AGAINST the motion.

2. Each team will be given 7 minutes to speak on the topic (combined time of both the participants)

3. Contestants shall be awarded negative marks for exceeding the time limit.

4. The decision of judges shall be final and will be based on content. Style & technique, organization & clarity.

EVENT 5: THE GREEN MOVEMENT - BRAND ENDORSING SHOW

Time & Venue: 3:00 pm, Auditorium

Description: Witness the glistening world of glamour and style

through “Vogue”- The Brand Endorsing Show. The show will

consist of 2 rounds.

Round 1: Dress up and walk resembling the Brand Endorser of a

product.

Round 2: Enactment as done by the endorser.

Rules:

1. Each college can send maximum 2 entries.

2. All the participants have to choose a product & have to dress according to the endorser of that product.

3. There will be 2 rounds, first will be your ramp walk (30 sec) in the getup of endorser, and second will be your enactment (1 min) while advertising the product.

4. Participants are allowed to use props of their own.

5. There should not be any obscenity in the ad & the product should be carefully chosen.

6. It will be an individual participation & no team is required.

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MARKETECH - 2020 : IT EVENTS

Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

February 20, 2020

EVENT 1: GAMERS ARCADE (Players Unknown Battle Grounds: PUBG)

Time & Venue: 11:00 am, LAB-I

Description: To discover the talent of gaming freaks and provide

them a platform to prove their mettle.

Rules:

1. Participation will be on individual basis.

2. Any kind of misconduct will lead to disqualification.

3. The Individuals must abide by the time limit.

EVENT 2: INFOTECH WHIZ: IT QUIZ

Time & Venue: 11:30 am, Conference Room

Description: A Technical quiz contest related to concept of Green Technologies and Computing. The Quiz will contain

three Rounds: - Elimination Round, Semifinal and Final Round.

Rules:

1. A team shall consist of maximum two

students.

2. The decision of the quiz-master will be

final and will not be subjected to any

change.

3. Participants shall not be allowed to use

mobile or other electronic instruments.

4. Questions shall be in the form of multiple

choice, True / False statement, Visuals,

Specific-answer question etc.

18

Page 22: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

EVENT 3: IT PHOTO MONTAGE: POSTER MAKING

Time & Venue: 11:00 am, LAB-II

Description: Collage is unlike a creative and

innovative idea for Poster Making in IT field on Given

Theme. To bring out the hidden talent of creation and

discover the tech freaks among the students.

Candidates are required to compose a Poster on either

Power Point/ MS-Paint software only.

Theme: GREEN COMPUTING TECHNOLOGIES: VISION FOR A BETTER WORLD TO LIVE IN

Rules:

1. A team shall consist of maximum 2 students.

2. Total of 45 minutes will be given to each team to complete the task.

3. Sticking to the theme is a must.

4. A question answer round will be followed in the end.

5. All decision will be of the judges.

6. Teams will be provided PC for composition of Poster.

EVENT 4: WEB HAMLET: DESIGN YOUR WEBSITE

Time & Venue: 02:00 pm, LAB-I

Description: To generate designing and styling

skills for upcoming IT Professionals. In this

activity student show their creative skills,

i n t e r a c t i ve s k i l l s , Te c h n i c a l s k i l l s a n d

programming through a website.

T h e m e : C R E AT I N G AWA R E N E S S F O R EXPLORATION AND USAGE OF GREEN TECHNOLOGIES

Rules:

1. A team shall consist of 2 members.

2. A single pc would be assigned to a single team.

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Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

3. No discussion among the teams may be allowed.

4. The total website should not exceed 100MB.

5. Browser plug-ins such as shockwave, flash and java are not permitted.

6. The time limit shall be 60 minutes.

7. Final decision will be based upon the design, content and usability of the website.

EVENT 5: POP & CRACK- CODING COMPETITION

Time & Venue: 02:00 pm, LAB-II

Description: To emphasize on coding skills of budding programming gems.

Rules:

1. Individual participation only.

2. Each team will be allowed to use only a single computer and must write and test their programs on that machine.

3. All teams will be given the same set of problems to solve.

4. Contestants cannot bring any notes or text books to the contest room.

5. Blank sheets of paper and pencils will be supplied.

6. Referees will be assigned to observe teams throughout the c ontest and rep ort any problems and/or violations of the rules to the Contest Committee.

7. Contestants in the same team can discuss the problems they are assigned. However, they should do so in a quiet way and without disturbing contestants in other teams.

8. Problem solutions may be coded in C, C++, Java, and VB.

20

Page 24: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

REGISTRATION PROCEDURE FOR

MANAGEMENT & IT EVENTS

1. Last date of registration for all MANAGEMENT & IT events is February 10, 2020.

2. The registration fee for each team is Rs. 200/- per event to be deposited in the account of the college through NEFT

(National Electronic Fund Transfer) to Account No. 0113000107645035 with Punjab National Bank, SME Branch,

Anaj Mandi, Narela, Delhi-110040 (IFSC PUNB0491400). The fee shall be deposited in the name of Chanderprabhu

Jain College of Higher Studies by February 10, 2020.

3. The participation fee can also be paid through Paytm on paytm No. 9873037101

4. The last date for the confirmation of registration is February 10, 2020 by an e-mail containing the details of the

participating college, the team members, their contact nos. and their email ids to confirm registration on

[email protected] along with scanned copies of registration forms and also of receipt obtained on depositing

registration fees.

5. Once registration fee of Rs. 200/- per event has been deposited, the concerned team will be eligible to participate in

the events of Marketech 2020.

“ - 2020” thMarketech : 7 Management & IT Inter-College Fest

21

Page 25: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

th4 NATIONAL CONFERENCEOrganized by

Chanderprabhu Jain College of Higher Studies & School of LawPlot No. OCF, Sector A-8, Narela, Delhi – 110040

Theme: “Green Marke�ng & Green Compu�ng:

Opportunity for Innova�ve & Sustainable Growth”

Wednesday, February 19, 2020

Registra�on Form

Name (in block le�ers) Dr./Mr./Ms.___________________________________________________________

Designa�on and Department________________________________________________________________

Organiza�on _______________________________________________________________________________

Par�cipant Category (please �ck)

Delegates/Academician Research Scholar Par�cipants Student

Address: ___________________________________________________________________________________

____________________________________________________________________________________________

City: ___________________________________________Pin:_________________________________________

Phone: (O) ________________________________ (R) ______________________________________________

(M) ________________________________ Fax: _________________________________________________

Email: ______________________________________________________________________________________

Payment Details: DD/ Banker’s Cheque No./ NEFT/ Paytm____________________________________

Dated _________________________________________for Rs._______________________________________

Drawn in favor of payable at towards Chanderprabhu Jain College of Higher Studies Delhi

registra�on fee.

Place: _________________________Date: ______________ Signature: _______________________________

No. 9873037101

Page 26: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

th7 Management & IT Inter-College FestMARKETECH-2020

Organized by: Chanderprabhu Jain College of Higher Studies & School of Law

REGISTRATION FORM

Name of College_____________________________________________________________

EVENT TO BE PARTICIPATED

Cash/Paytm___________________Dated_______________

for Rs._________________________________towards registration fee.

Place_______________________________Date_____________ Signature___________________________

AD MANIAC (AD MAD SHOW)

VERBATTLE: DEBATE COMPETITION

LOGO MY WAY: LOGO REDESIGNING

INNOVATE YOUR SELFIE: SELFIE AD COMPETITION

THE GREEN MOVEMENT: BRAND ENDORSEMENT SHOW

GAMERS ARCADE: GAMING

INFOTECH WHIZ: IT QUIZ

WEB HAMLET: DESIGN YOUR WEBSITE

IT PHOTO MONTAGE: IT POSTER MAKING

POP & CRACK: CODING COMPETITION

No. 9873037101

Participant 1

Participant 2

Participant 3

Participant 4

Participant 5

__________________ _________________ ____________________

__________________ _________________ ____________________

__________________ _________________ ____________________

__________________ _________________ ____________________

__________________ _________________ ____________________

Name Phone Email

February 20, 2020

PAYMENT DETAILS

Page 27: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

ESTEEMED GUESTS AT “MARKETECH – 2016, 2017, 2018 & 2019"

ESTEEMED GUESTS IN MARKETECH 2018-19

S.NO. GUEST NAMES DESIGNATION

1. Dr. Neena Sinha Dean, USMS, GGSIPU

2. Mr. Narender Singh Manku Chairman, JOY D-Zign Engg. Pvt. Ltd.

3. Mr. Suneet Chauhan Chairman, MCD Narela Zone

ESTEEMED GUESTS IN MARKETECH 2017-18

S.NO. GUEST NAMES DESIGNATION

1. Mr. U. C. Bhardwaj Deputy Commissioner, MCD Narela Zone

2. Dr. Neenu Kumar Associate Prof., Aditi Mahavidyalaya, DU

ESTEEMED GUEST IN MARKETECH 2016-17

S.NO. GUEST NAMES DESIGNATION

1. Mr. Sharad Chauhan MLA - Narela Constituency

Green Marketing & Green Computing: Opportunity for Innovative & Sustainable Growth

ESTEEMED GUESTS IN MARKETECH 2019-20

S.NO. GUEST NAMES DESIGNATION

1. Mr. R. K. Dubey Ex Chairman & MD, Canara Bank

2. Mr. Ishaan Taneja Managing Director, UAS International

3. Dr. R. C. Tripathi Professor (IT), Lingaya's University, Faridabad, Ex-President

24

Page 28: MARKETECH - 2020 · 2020-01-13 · Mr. Amit Bhardwaj Secretary, Organizing Committee Dean- Students' Welfare Ms. Shipra Uppal Member, Organizing Committee Associate Professor, Management

Mobile : (+91) - 9205252631 / 9996395898 / 9899384180 | Ph: 011-27284333 / 34

Website: www.cpj.edu.in | Email: [email protected] | Toll Free No.: 1800117677

Plot No. OCF, Sector A-8, Narela, Delhi- 110040

CPJ COLLEGE LOCATION MAP

(An ISO 9001 : 2015 Certified Quality Institute)

CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW