market yourself career transition part1
Post on 18-Oct-2014
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Conduct an effective career transition in ANY job market.TRANSCRIPT
Market Market YOURSELFYOURSELF for fora Successful Career a Successful Career
Transition.Transition.
The Chazin Group
Thanks to:Thanks to:
About ME
BA in Comms (MBA Mktg) 20 Years In Corp. America Started Career as Recruiter Marketing/Sales BackgroundLaunched The Chazin Group ‘04
Contact me:Tel: (201) 683-3399Email: [email protected]
What I Do NowWhat I Do Now Job Search Strategies Interviewing & Networking Career Coaching Life / Work Balance Business Owner Coaching Human Capital Development Professional Development Salary Negotiations
Only Through Only Through BRANDINGBRANDING Can We Can We Achieve Lasting Achieve Lasting
DifferentiationDifferentiation
What is a What is a ““BrandBrand??””
Is it a Is it a LOGOLOGO??
……taglinetagline??
“Finger-Licking Good.”
“We Bring Good Things
to Life.”
“Quality isJob One.”
……a a jinglejingle??
Is a Brand a Is a Brand a PROMISEPROMISE??
MemorableMemorable
InvaluableInvaluable
UniqueUnique
What is What is YOURYOURBrand?Brand?
It is a It is a ““PERCEPTIONPERCEPTION””
thing. thing.
Ask people how Ask people how they perceive they perceive YOUYOU??
Your Your BRANDBRAND is the is the collection of all your collection of all your
actions, beliefs, skills, actions, beliefs, skills, and experiences.and experiences.
The Chazin Group The Chazin Group
• LIVE your brand:– If you say you’ll do it…DO IT– Do as I DO…NOT “do as I say.”– Return ALL emails & phone calls– Subscribe to a “MORAL COMPASS”
The Chazin Group The Chazin GroupLIVE Your Brand
Your Journey to Personal Exploration Begins…
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
“INSANITYINSANITY: The act of performing the same task over and over again, and
expecting a different outcome.”
WHO SAID THISWHO SAID THIS?
An INSANE Job Search
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
“The 100% effort that a person MUST exert on an
effective job search is extremely rareextremely rare and has a
pronounced POSITIVE effect on their career.”
An ALTERNATE ALTERNATE Approach
The Chazin Group The Chazin Group
30
The Chazin Group
DREAMDREAMJOBJOB
Passions Strengths
Your Passions & Skills Collide
• Psychological Assessment Tools:– Keirsey Temperament Sorter
(www.keirsey.com)– Myers Briggs (www.myersbriggs.org)– Hermann Brain Dominance Instrument:
www.hbdi.com– DISC Tool: www.onlinediscprofile.com– Birkman Method (www.birkman.com)
The Chazin Group The Chazin GroupPersonal Exploration
• Your Goals:– Identify Strengths & Areas for Improvement– Identify New Career Opportunities– Identify Ideal Industries and Companies– Identify Your Working Style
The Chazin Group The Chazin GroupPersonal Exploration
• Match Your ValuesValues and Belief System Belief System to the Ideal CultureCulture of Potential Employers:– Research your ideal company culture.– Learn to distinguish between the FormalFormal and
InformalInformal culture in ANY organization.
The Chazin Group The Chazin GroupPersonal Assessment
Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin Group The Chazin GroupBrand Building Is a 3 Step Process
Your
PERSONAL MISSIONPERSONAL MISSIONStatement
The Chazin Group The Chazin GroupSTEP 1
• What principles do I choose as a foundation for my life?
• What would I like to accomplish and contribute?
• What would I like to be? • How do I fit into my family and
community? • What are my strengths?• What are my passions?
The Chazin Group The Chazin GroupYour Core Values & Beliefs
• Take an Online Self Assessment Tool:– Myers-Briggs Type Indicator (MBTI)– The Birkman Method– Keirsey Temperament Sorter
• Understand Your Values• Match Your Values To Ideal Employer
Cultures (Differentiate the Formal & Informal)
• Identify Your Preferred Working Environment
The Chazin Group The Chazin GroupWho Are You?Who Are You?
The Chazin Group The Chazin Group
Elements to ConsiderVery
Important Important NeutralNot
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:ValuesIntegrityEnergyStructureCelebrations
What’s MOST Important to You?
The Chazin Group The Chazin Group
Elements to ConsiderVery
Important Important NeutralNot
Important N/A
Environment
Helping or Impacting Lives of Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with Manager
Personal Relationship with Co-workers
Physical location
Commute
What’s MOST Important to You?
Why We ALL Need a Personal Mission Statement!
• Ensures a greater chance of career success!
• Steven Covey has referred to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."
• Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”
The Chazin Group The Chazin GroupPersonal Mission Statement
1. Identify Your SUCCESSESSUCCESSES2. Identify Your CORE VALUESCORE VALUES3. Identify your CONTRIBUTIONSCONTRIBUTIONS4. Identify Your GOALSGOALS
VOILA!VOILA!
The Chazin GroupA Four-Step Process
Your Marketing 5 Ps
Mission Statement Templates
The Chazin Group www.timethoughts.com/goalsetting/mission-statements.htm
www.timethoughts.com/goalsetting/mission-statements.htm
Values
The Chazin Group The Chazin GroupSome Values
"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”
The Chazin Group The Chazin GroupAn Example
Your
POSITIONINGPOSITIONINGStatement
The Chazin Group The Chazin GroupSTEP 2
• Based on my background, this is how I am in a UNIQUEUNIQUE POSITIONPOSITION to help your organization
• Highlight your FEATURES & BENEFITS:– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)– Expertise (Leadership, Management)– Success Stories– Qualifications & Experience– Accreditations & Certifications – Language Proficiency
The Chazin Group The Chazin GroupYour Positioning Statement
Your positioning statement should be brief and contain the following information:
1. An overview of your skills, experiences and what you're looking for (I am a qualified Accountant looking for a role as a Finance Director in a high growth SME.?
2. A description of your specific skills & experiences : (Ex. My experience includes accounting, general office management duties, IT management and facilities management.)
The Chazin Group The Chazin GroupYour Positioning Statement
3. Additional information:
Ex. I’ve spent the past 3 years in a variety of Financial and IT roles in a high growth business in which I have managed and motivated teams of up to sixteen people to a high level of achievement. I also have the ability and desire to contribute and influence at a management level and the capacity to participate in the strategic development of an organization.
The Chazin Group The Chazin GroupYour Positioning Statement
Stick with a 4-6 word statement. It defines your role, your worth and establishes a place (or position) in the mind of a hiring manager, HR person, recruiter or networking contact. Think about it as your tag-line (Ex. Avis: We try harder). Here are a few examples to get you started:
•Classically Trained Consumer Marketing Executive•Customer-Driven Service And Parts Technician•Strategy and Data Powered Sales Manager•Brand Building Product Management Professional•Growth-Oriented Chief Financial Officer•Problem Solver and Detail Oriented IT Manager
The Chazin Group The Chazin GroupYour Positioning Statement
Your
PROPOSITIONPROPOSITIONStatement
The Chazin Group The Chazin GroupSTEP 3
• Based on my personal mission and my positioning statement, I PROPOSEPROPOSE that…
• Here’s what I will do for your organization.• Apply your background, skills and experience to
deliver a set of solutions that will solve their specific challenges.
The Chazin Group The Chazin GroupYour Proposition Statement
• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work
• www.thenovogroup.com/personal-positioning-statement/
• www.inspirational-sayings-in-action.com/example-of-a-personal-mission-statement.html
The Chazin Group The Chazin GroupResources
““If you don’t have If you don’t have your own plan, your own plan,
someone else is going someone else is going to make you fit into to make you fit into
their plan.”their plan.”
Tony RobbinsTony Robbins
The Chazin Group The Chazin Group
Your 4040-Year Plan
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Marketing the Brand Called YOU… YOU…
The Chazin Group The Chazin GroupYour Brand Is Ready
•PPRICE: Know Your Worth
•PPLACE: Meet With the Right People
•PPROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Do Business With/Hire You?
•PPACKAGING: Dressing for Success
•PPRODUCT: Your Features & Benefits
Your Marketing 5 Ps
• Become a Subject Matter Expert• Get Published• Identify Your USPUSP• Your Product Features & Benefits• Build Rolodex of References /
Testimonials• Your Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL
Attacks
The Chazin Group The Chazin GroupSelf-Promotion = BRANDING
Your Personal Marketing Plan
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Security Analyst
Information Security Research Market Data
Senior Security Analyst
Information Analyst Research Analyst
Market Data Specialist
Quant Research Analyst
Network Intrusion Analyst Research Manager
Quant Modeler / Trader
Application Security Analyst
FX Systematic Trader
Security Systems Analyst
Your Contact Details Here!Summary of my professional qualifications: 13 years as a security analyst with core competencies in:
• Core competency 1• Core competency 2• Core competency 3• Core competency 4
My target job functions & job titles:
Your Personal Marketing Plan
The Chazin Group The Chazin GroupYour Personal Marketing Plan
Key Company Attributes Ideal Job LocationEntrepreneurial culture, small start up, and condones calculated risk-taking
NYC, Northern/Central NJDallas/Ft. Worth, TXCincinnati, OH
E-Commerce Manufacturing
Security Sports Management
Amazon Amano Corporation
Kroll Worldwide Steiner Sports
E-Bay Johnson Controls
Citigate-Hu dson
MIllsport
B&N.com United Technologies
Safir-Rosetti SME, Inc.
Key Responsibilities That I am Seeking Include:• Project Management • Telemarketing• Customer Service
Target Industries and Companies:
My Ideal Company Characteristics and Locations Are:
Only 10-15% of Jobs Get Advertised Online Resources:
oCareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs
Classified Advertising:oNJ.com, NYT.com, Craig’s List
The Chazin Group The Chazin GroupUse All Your Resources
Job Aggregator Sites:oSimplyHired.como Indeed.com
Executives/Professionals:oExecuNetoKorn FerryoChristian & Timberso6FigureJobs
The Chazin Group The Chazin GroupUse ALL Your Resources
• Research Sources: Hoover’s Online SEC (www.sec.gov/edgar.shtml) DNB.com Business.com SearchSystems.net (public records
dbase) PR Newswire
The Chazin Group The Chazin GroupDo Your Research
• Research Sources: ThomasNet.com CNNMoney.com (http://money.cnn.com/news/crc) vault.com/companies/searchcompanies.jsp www.learnwebskills.com/company
The Chazin Group The Chazin GroupDo Your Research
• Your Resume “Forever” Success Stories• You Are a Product:
– Features & Benefits:• Core competencies• Experience• Skills & Qualifications• Education• Certifications
• Resume & Cover Letter LAST!
The Chazin Group The Chazin GroupYou Are a Product
EXPERIENCE
EDUCATION
TRAINING
CERTIFICATIONS
HOBBIES &
INTERESTS
CONTACTS LANGUAGE
VALUES & BELIEFS
Your Product Benefits/Features
The Chazin Group The Chazin Group
TransferableSkills
What Are TransferrableTransferrable Skills?
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
“Transferable skills are talents you've acquired that can help an employer but that aren't immediately relevant to the job you seek.”
Kevin Donlin, résumé writer
Experiences like volunteer work, hobbies, sports, previous jobs, college coursework or even life happenings can lead you to find these skills.
Any skill is transferable; the trick is showing employers howhow your skills apply and are USEFUL USEFUL to them.
www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-5&ns_siteid=ns_us_g_transferrable_skills
Your Transferrable Skills