Are you marketing your practice like a farmer?

Farmers invest as Farmers invest as much time thinking much time thinking

about the next about the next season, next year season, next year

as today. as today. They just donThey just don’’t t hope, they use hope, they use

all the information all the information available to plan, available to plan,

then act.then act.

Farmers are resilient; Farmers are resilient; they accept naturethey accept nature’’s s

unpredictability unpredictability and plan aheadand plan ahead.

The inherent risks of farming are not dissimilar to running your practice.

Your marketing plan & Your marketing plan & activity must be activity must be

90 days+ in front90 days+ in front

You must think like a farmerYou must think like a farmer.

You reap what you sowYou reap what you sow

If your marketing is If your marketing is inconsistentinconsistent or or you let it lapse when busy, then failure occursyou let it lapse when busy, then failure occurs

Clients, like water donClients, like water don’’t t magically appear;magically appear;Marketing attracts Marketing attracts clients to your business.clients to your business.

Are you prepared toAre you prepared to market for market for

long term long term success?success?

Farmers are patient, nurturing people. Farmers are patient, nurturing people. They carefully manage processes to They carefully manage processes to

deliver the desired result.deliver the desired result.

Quality takes time. Quality takes time. Expecting results immediately rarely worksExpecting results immediately rarely works

Immediate results aren’t possible, if you’ve just planted the seed.

Relationships & results take timeJust be realistic –people need to get to know, like and trust you.

Farmers fail regularly, generally due to circumstances beyond their control.

Thankfully, they just don’t give up.

Like the farmer, you need to review what happened, look for ways to improve and try again.

Are you putting all your eggs in one marketing strategy?

Do you cry over split milk Do you cry over split milk when it doesnwhen it doesn’’t work?t work?

Farming is a serious lifestyle business, passed down through generations.

Your practice demands the same passion for success.

Treat your marketing with the respect a farmer treats the land and you’ll cherish the results.

If you market your If you market your business with business with indifference, itindifference, it’’s s inevitable that nature inevitable that nature will take its course.will take its course.