market survey trancom electronics ltd. bangladesh
DESCRIPTION
Survey PPTTRANSCRIPT
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Market Survey Market Survey Transcom Electronics Ltd.Transcom Electronics Ltd.
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MARKET SEGMENTATION OF MARKET SEGMENTATION OF TRANSCOMTRANSCOM
Family sizeFamily size
IncomeIncome
NationalityNationality
Social ClassSocial Class
OccupationOccupation
AgeAge
LifecycleLifecycle
GenderGender
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TARGETING STRATEGYTARGETING STRATEGY
• Product SpecializationProduct Specialization
• Market SpecializationMarket Specialization
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POSITIONING STRATEGYPOSITIONING STRATEGY
They reveal possible competitive They reveal possible competitive advantages to create a positioning.advantages to create a positioning.
They select the right competitive They select the right competitive advantages and to choose a advantages and to choose a comprehensive positioning strategy.comprehensive positioning strategy.
Later, Transcom provides effective Later, Transcom provides effective communication and distribution to communication and distribution to market regarding the selected market regarding the selected position.position.
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PRODUCT DIFFERENTIATIONPRODUCT DIFFERENTIATION
• Product FormProduct Form• DesignDesign• FeaturesFeatures
• Size of PackageSize of Package• Product QualityProduct Quality
• Durability Service Durability Service • Differentiation PersonnelDifferentiation Personnel• Differentiation ChannelDifferentiation Channel• Differentiation ImageDifferentiation Image
• Differentiation Transcom Differentiation Transcom
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PRICING STRATEGYPRICING STRATEGY
Target customersTarget customers
Price endingsPrice endings
Reference priceReference price
Distribution strategyDistribution strategy
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PROMOTIONAL ACTIVITIES OF PROMOTIONAL ACTIVITIES OF TRANSCOMTRANSCOM
E-mail Questionnaire InterviewE-mail Questionnaire Interview
On-line questionnaire surveyOn-line questionnaire survey
Multi-methodsMulti-methods
ReliabilityReliability
Direct MarketingDirect Marketing
Interactive/Internet MarketingInteractive/Internet Marketing
Sales PromotionSales Promotion
AdvertisingAdvertising
Personal SellingPersonal Selling
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SWOT SWOT AnalysisAnalysis
StrengthsStrengths
WeaknessWeakness
OpportunitiOpportunitieses
ThreatsThreats
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Any QuestionAny Question??????
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