market study new zealand - german films...market study new zealand. 2 german films – market study...

by Split Screen Data Ltd. for German Films October 2013

Market StudyNEW ZEALAND

2 GerMaN FIlMS – Market Study NEW ZEALAND

GENERAL C INEMA STAT IST ICS

2010 2011 2012

Cinemas 123 116 118 Screens 324 409 4073D-capable screens 86 134 232Admissions 15,297,000 14,158,000 14,500,000* Per capita attendance 3.48 3.19 3.20Average ticket price €6.91 €7.27 €7.35 *estimate

RELEASES

Total 287 277 291New Zealand 6 7 7US 150 128 148 German (100% or majority co-prods) 3 4 4German minority co-productions 7 9 14Other European 62 63 68Other 66 75 64Classification is by main producing country. as a result, there is an inevitable overlap between German minority co-productions and other categories.

BOX OFF ICE (IN uS$)*

Total 132,800,000 132,190,000 145,044,000New Zealand 6,966,342 2,118,577 3,191,000German 100% or majority co-prods 835,171 737,529 671,389German 100% or majority co-prods as % 0.61 0.56 0.46German minority co-prods 2,369,409 1,783,076 4,234,142German minority co-prods as % 1.72 1.35 2.02

NEW ZEALAND

Language english, MaoriLocation aotearoa (New Zealand’s Maori name) is an

island country in the south-west Pacific comprising two main land masses – the North Island and the South Island – and numerous smaller islands. the country is situated some 1,500 kilometres east of australia across the tasman Sea, and roughly 1,000 kilometres south and east of the Pacific island nations of New Caledonia, Fiji and tonga.

Population 4,445,197Capital Wellington (pop 393,400)Major cities auckland (pop 1,507,700),

Christchurch (pop 363,200)Land surface 268,021 square kilometresTime zone NZSt (GMt+12)Internet domain .nzIDD +64Currency NZ$Exchange rate 1NZ$ = €0.58; €1 = NZ$1.72GDP €112.3 billionUnemployment 7.3%

TITLE

2010 TOP 10

BOy (NZ/uS)Harry POtter aNd tHe deatHly HallOWS: Part ONe (uS/uk)INCePtION (uS/uk) tHe tWIlIGHt SaGa: eClIPSe (uS) tOy StOry 3 (uS)dear JOHN (uS)alICe IN WONderlaNd (uS)SHrek FOreVer aFter (uS)deSPICaBle Me (uS)IrON MaN 2 (uS)

2010 GERMAN F I LMS (100% or majority co-productions in red)

FlICkaN SOM lekte Med eldeN (SWe/Fr/Ger) tHe laSt StatION (Ger/ruS/uk)luFtSlOttet SOM SPrÄNGdeS (SWe/deN/Ger)reSIdeNt eVIl: aFterlIFe (uk/Ger/uS)tHe GHOSt (Fr/Ger/uk)SOul kItCHeN (Ger/Fr/It)MaX MaNuS (NOr/deN/Ger)daS WeISSe BaNd (Ger/at/It/SP)leBaNON (ISr/Fr/Ger) arN – teMPelrIddareN (deN/NOr/SWe/FIN/Ger/uk)

2011 TOP 10

Harry POtter aNd tHe deatHly HallOWS: Part 2 (uk/uS) traNSFOrMerS: dark OF tHe MOON (uS) tHe adVeNtureS OF tINtIN (uS) tHe kING’S SPeeCH (uk/auS) tHe tWIlIGHt SaGa: BreakING daWN – Part 1 (uS) PIrateS OF tHe CarIBBeaN: ON StraNGer tIdeS (uS) HaNGOVer 2 (uS) kuNG Fu PaNda 2 (uS)

RELEASE DETAILSDISTRIBUTOR

Madman NZ Warner Bros. NZWarner Bros. NZ Hoyts distribution NZ Walt disney Co New Zealand roadshow entertainment NZ Walt disney Co New Zealand Paramount Pictures New Zealand united International Pictures (NZ) Paramount Pictures New Zealand

rialto distribution rialto distribution rialto distribution Sony Pictures New Zealand Hoyts distribution NZ rialto distribution rialto distribution Paramount Pictures New Zealand rialto distribution Metropolis

Warner Bros. NZ Paramount Pictures New Zealand Paramount Pictures New Zealand Paramount Pictures New Zealand Hoyts distribution NZ Walt disney Co New Zealand Warner Bros. NZ Paramount Pictures New Zealand

RELEASE DATE

25.03.1018.11.1022.07.1001.07.1001.07.1022.04.10 04.03.1017.06.1016.09.1029.04.10

29.07.1003.06.1009.12.10 28.10.10 11.11.10 05.08.1018.02.1026.08.10 18.11.10 25.03.10

14.07.11 30.06.11 26.12.1120.01.11 17.11.11 19.05.11 26.05.11 07.07.11

BOX OFFICE(IN uS$)

6,750,0424,486,256 4,410,6194,113,3384,109,690 3,927,5213,625,543 3,446,1403,170,0042,701,225

795,909772,615687,709 494,381 343,884

41,17425,53321,38217,236

4,757

6,121,7195,342,3274,380,1234,235,4143,698,0543,495,3003,172,1663,145,515

GerMaN FIlMS – Market Study NEW ZEALAND 3

united International Pictures (NZ) Walt disney Co New Zealand

roadshow entertainment NZ Hoyts distribution NZunited International Pictures (NZ) Madman NZ rialto distribution Hopscotch NZ Madman NZSony Pictures New Zealand Hopscotch NZ rialto distribution Paramount Pictures New Zealand Hopscotch NZ Madman NZ

Warner Bros. NZ Walt disney Co New Zealand Sony Pictures New Zealand Warner Bros. NZ roadshow entertainment NZ 20th Century Fox NZ Hoyts distribution NZ20th Century Fox NZunited International Pictures (NZ) Paramount Pictures New Zealand

Sony Pictures New Zealand united International Pictures (NZ) Sony Pictures New ZealandHopscotch NZ Madman NZ

21.04.11 23.06.11

17.02.11 13.10.11 01.09.11 22.12.11 13.10.11 24.11.11 13.01.11 03.11.11 20.10.11 29.09.11 22.09.11 06.10.1108.12.11

13.12.12 25.04.12 22.11.12 19.07.12 22.03.12 22.03.12 15.11.12 28.06.12 12.07.12 20.09.12

09.02.1219.01.1213.09.1206.09.1221.06.12

3,054,0482,936,641

686,079571,757366,724247,496180,591132,249

83,27778,47176,19038,03032,69520,741

6,305

9,208,5497,140,8326,374,782 4,646,304 4,627,6124,368,799 4,292,9923,725,2503,537,856 2,851,251

1,271,484 1,225,535

580,155561,840271,761


FaSt FIVe (uS) CarS 2 (uS)


uNkNOWN (uS/Ger/uk/Fr) tHe tHree MuSketeerS (Ger/Fr/uk/uS) HaNNa (uS/uk/Ger) MelaNCHOlIa (deN/SWe/Fr/Ger) CaVe OF FOrGOtteN dreaMS (uS/Fr/Ger/CaN) tHe WHIStleBlOWer (uS/CaN/Ger) WÜSteNBluMe (Ger/at)aNONyMOuS (uk/Ger) PINa (Ger/Fr) la raFle (Fr/Ger) CHalet GIrl (uk/Ger/at) HaPPy eVer aFterS (Ire/Ger) el BullI – COOkING IN PrOGreSS (Ger)

2012 TOP 10

tHe HOBBIt: aN uNeXPeCted JOurNey (uS/NZ) tHe aVeNGerS (uS)SkyFall (uS/uk) tHe dark kNIGHt rISeS (uS/uk) tHe HuNGer GaMeS (uS) tHe BeSt eXOtIC MarIGOld HOtel (uk) tHe tWIlIGHt SaGa: BreakING daWN – Part 2 (uS) ICe aGe: CONtINeNtal drIFt (uS) ted (uS) MadaGaSCar 3: eurOPe’S MOSt WaNted (uS)


tHe VOW (uS/BrZ/Fr/auS/uk/Ger) tINker taIlOr SOldIer SPy (uk/Fr/Ger) reSIdeNt eVIl: retrIButION (Ger/CaN) HySterIa (uk/Fr/Ger/luX) eN kONGelIG aFFÆre (deN/CZ/SWe/Ger)


le HaVre (FIN/Fr/Ger) StreetdaNCe 2 (uk/Ger/It) HOdeJeGerNe (NOr/deN/Ger)deN Skaldede FrISØr (deN/Fr/It/SWe/Ger) tHe MOSt FuN yOu CaN HaVe dyING (NZ/Ger/Fr) NOBelS teStaMeNte (SWe/Ger) CarNaGe (Fr/Ger/POl) a daNGerOuS MetHOd (Ger/CaN/uk/SWZ) IrON Sky (FIN/Ger/auS) WuNderkINder (Ger) I, aNNa (uk/Ger/Fr) VINCeNt WIll Meer (Ger) aMOur (Fr/Ger/at)

SALES AGENTS FOR GERMAN FILMS DISTRIBUTED THEATRICALLY IN NEW ZEALAND

a daNGerOuS MetHOd HanWay Filmsel BullI – COOkING IN PrOGreSS autlook Film SalestHe laSt StatION the little Film CompanyPINa HanWay FilmsreSIdeNt eVIl: retrIButION Sony Pictures GlobalSOul kItCHeN the Match FactorytHe tHree MuSketeerS Summit entertainmentdaS WeISSe BaNd les Films du losangeVINCeNt WIll Meer Beta CinemaWuNderkINder Global ScreenWÜSteNBluMe the Match Factory

TELEV IS ION

launched in 1960, television in New Zealand is dominated by the state-controlled tVNZ with, on the private side, the ubiquitous Sky tV and tV3 (MediaWorks), plus a number of secondary pro-gramme providers (such as the Maori-language Maori tV) completing the picture. It is by far the largest communications industry in the country, with a 2012 turnover of NZ$1.29 billion, againsta film distribution (including video distribution) and exhibition turnover of NZ$319 million.

although the population is small (smaller than any eu country other than luxembourg), it is spread over quite large distances: New Zealand consists of two long, comparatively narrow islandsand the distance between auckland, the country’s largest city, and dunedin, the second-largest city in the South Island, is approximately 1,000 kilometres, including several mountain ranges anda ferry crossing. Satellite has thus emerged as the major signal carrier to the country’s 1.6 million tV homes.

rialto distribution Hoyts distribution NZ rialto distribution Madman NZ rialto distributionrialto distribution Sony Pictures New Zealand Paramount Pictures New ZealandHoyts distribution NZumbrella entertainmentMadman NZ umbrella entertainmentIncubate

31.05.1212.04.1208.03.1213.12.12 16.04.1231.05.1212.04.1226.04.12 09.08.1206.09.1229.11.1223.02.1216.02.12

191,561 187,123163,192 111,503

69,303 61,19250,752 50,36535,338 28,813 22,71812,056 10,840

AUDIENCE SHARES FOR MAJOR NEW ZEALAND BROADCASTERS

TVNZ (TV One and TV2) 45.0Sky 27.9MediaWorks (TV3 and C4) 18.1Prime (Sky free to air) 4.7Other (MTS, Trackside, local channels) 4.6

Programming reflects the limited budget for new drama or high-profile fare of other kinds, being dominated by comedy and drama series imported from the uk, the uS and australia, oftenpunctuated by stretches of infomercials. Films tend to be commercial fare and to be restricted to weekend evenings on free-to-air television – in the week surveyed (23-29 September 2013), thefour main channels (tVOne, tV2, tV3 and tV4) showed 10 films between them, nine of them uS, one from the uk.

Pay television has a wider choice, with Sky offering its familiar pattern of multi-channel movie choices, sometimes themed but more often consisting of blockbusters whose pay-tV windowrecently opened. MGM and disney channels are also available, depending on the service provider.

More interesting is the rialto channel, jointly programmed by Sky and the australian/New Zealand arthouse distributor of the same name. Here, the line-up is definitely more eclectic (see below),although the films are repeated several times over the course of a week. Inevitably, however, the line-up on the Channel is built around those films acquired by rialto, held over from the annualNew Zealand Film Festival (which tours its programme to all major cities after premiering in Wellington), or else acquired by Sky (and sometimes co-produced by the company through its ukoperation, which may account for the relatively high proportion of uk movies).

In the week surveyed, however, not a single German film was shown out of a total of 57, of which exactly a third – 19 – were subtitled.

Snapsho t : Country of origin of film screened on the Sky-operated rialto Channel*

US 19UK 12France 8New Zealand 4Japan 3Iran 2Ireland 2Italy 2Other 5

*dates surveyed: 23-29 September 2013. ‘Other’ consisted of Belgium, Brazil, Canada, Finland and Mexico.



DVD

the most recent survey of the video rental business by Statistics New Zealand was in 2008 and estimated the direct value (i.e. not including secondarily generated revenue) of the rental businessat NZ$153 million (€95 million) and of retail at NZ$210 (€131 million) – not all that much, but comfortably ahead of the film exhibition business, then valued at NZ$145 million (€90 million).Clearly, the move from rental to retail was well under way in 2008 but there is no reliable way to assess the subsequent impact of Blu-ray on the market as a whole. anecdotal evidence seems tosuggest that the range of titles available is broadly similar to australia or the uk, but with a slightly narrower arthouse sector. an outline survey of online dVd and Blu-ray rental sites suggeststhat around 15% of dVd titles are also available on Blu-ray – slightly higher than the european average but in line with what one would expect given the comparative prosperity of a country likeNew Zealand.

the range of titles available is good but not spectacular, to judge by the main online dVd and Blu-ray retail sites. using Mightyape.co.nz – a general purpose, amazon-style site – as an example,from the 950-odd titles available in the ‘Festival and World Cinema’ category (which overlaps considerably with other categories, has grown by 20% since our last survey in early 2012 and hasrecently been rechristened from ‘arthouse and World Cinema’), english-language (uS and uk), asian and French titles are in the majority. Foreign-language titles are quite often branded withthe name of the theatrical distributor (Palace, Hopscotch, Madman). On the other hand, having had a theatrical release in New Zealand – or even australia – does not seem to be an absolute pre-requisite for a release on dVd or Blu-ray.

German films accounted for the fourth largest european selection – after France, the uk and Italy. In other respects, the NZ home entertainment market does seem to confirm the anglophone-audience cliché about ‘foreign language’ equalling ‘French’.

COUNTRY OF ORIGIN OF ‘FESTIVAL AND WORLD CINEMA’ FILMS AVAILABLE FROM ONLINE NEW ZEALAND RETAILER MIGHTYAPE

France 179US 127Hong Kong 91Japan 85UK 62Italy 44Korea 35China 33Germany 33Spain 32Australia 28Denmark 27Canada 23New Zealand 18Thailand 18Norway 12Russia 11Sweden 11Argentina 10Other European 45Other Asian 26Other 25

the German titles on sale come in two distinct categories: recent (or fairly recent) films; and classics (with a lot less of those available than in most markets).

aIMÉe uNd JaGuarauF der aNdereN SeIteBarBaraBlaCk deatHdIe BleCHtrOMMeldreIFrIedlICHe ZeIteNHellHeNrI IVHerZ auS GlaSder HIMMel ÜBer BerlINISeNHart: dIe JaGd NaCH deM SeeleNFÄNGerkaMMerFlIMMerNkOMMISSar reX (3rd SerIeS)daS leBeN der aNdereNtHe lONelIeSt PlaNetlOVe COMeS lately

GENERAL NOTES

New Zealand has production links with Germany, and there have been a number of co-productions over the past decade. When it comes to distribution and exhibition, however, NZ is a small butdistinctive market, generally lumped together with australia in sales deals, despite the fact that the distance between Sydney and auckland is about the same as that between london andMoscow.

Given a population of just over four million (only slightly more than that of Berlin), the opportunities for theatrical distribution of niche titles (which necessarily includes German films) are limited,with arthouse screens restricted to the larger cities. In the past year or so, screen space has increasingly been taken up by films serving New Zealand’s large asian population (there were morefilms from India, China and Hong kong released in 2011 than from europe) and live relays of theatre and opera from europe and the uS have also gained in popularity, with just under 30programmes relayed in 2011.

It is scarcely surprising, then, that only 15 German films were released in New Zealand between January 2008 and december 2012, with only three – all with english dialogue: tHe laSt StatION,tHe tHree MuSketeerS and reSIdeNt eVIl: retrIButION – notching up substantial box-office totals. Co-productions, boosted by the MIlleNNIuM films, INGlOurIOuS BaSterdS andtHe VOW, have done somewhat better. the per capita attendance rate in New Zealand averages out at 3.35 over the past four years (and is slowly declining); the infrastructure is solid, with overhalf the screens 3d-compatible; and there appear to be reasonable opportunities for kiwis to access a range of arthouse titles on dVd and, increasingly, VOd.

Sources: World Bank, tradingeconomics.com, Statistics New Zealand, Motion Picture distributors association of New Zealand, Sky tV annual report, scriblogs.co.nz, Split Screen data ltd.

Picture credits page 1 and 2: tuBS New Zealand on the globe/wikimedia

MuSt lOVe deatHNOSFeratu – eINe SyMPHONIe deS GraueNS (1922)PalerMO SHOOtINGdIe PÄPStINrOSeNStraSSeSaMSaraSCHatteN der ZeItSOul kItCHeNStrOSZekder tuNNeldIe VIerte MaCHtVINCeNt WIll MeerdIe WelleWIM WeNderS: rOad MOVIeSWIr SINd dIe NaCHtWÜSteNBluMe


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