Market Strategy of Britannia Tiger

Presented by – AVINANDAN KARMAKARJSB (2014-16)

COMPETITION

• VS

SWOT ANALYSIS:STRENGTH:

Branding Strong market presence Introduced in 1997, completed 20

years Available in various mouth

watering flavours 100% veg product Affordable price Grand promotional strategies

Weakness: Large number of competitors in

this segment Limited resources Availability of product Availability of too many brands Targeted group is majorly 5-15

years

Opportunity: Affordable, numbers of customers

huge Tie-ups and mergers Increasing competition Introduction of new technologies

Threads: Cut-throat competition Unpredictable shifts of consumer

demand New entrants of new products

Strategies for increase market share:• Promotional Strategies:

Flavours:

Promotions for targeted age group:

Others Strategies:• Quality:To ensure good qualityQuality raw materialQuality production processQuality design• USP:Quantity of biscuitsCrispyValidity, purity, freshness

Spends upto 10 crore for promotional purposeApplying both pull and push strategiesAvailable in both urban and rural areas