market - sozio, inc.€¦ · floral fruity melon, ylang, coconut, milky notes, solar notes,...
TRANSCRIPT
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MARKET OVERVIEW
GLOBAL SALES
$51 bn
GLOBAL GROWTH
+2.4
Global fragrances sales are predicted to grow to close to $70 billion
by 2022
In France, global sales represent 2 Md€ (-2% in value and -3% in
volume) with 33M units sold
Sources: Euromonitor International and NPD Group
Turnover
2
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MARKET OVERVIEW
Almost 3000 perfumes were launched in 2018 worldwide, this
represents 33% more than in 2017 (2200 perfumes were launched).
Regarding the distribution, the niche perfumery is increasing more and
more each year, that leads to a rise of unisex perfumes which represent
more than 50% of the total market.
The Feminine part is still more than twice the masculine one with 32%
and 15%, respectively.
New Launches
32 %
15 %
53 %
0,54
0,26
0,06
0,14 Niche & Prestigious Collections
Selective Distribution
Mass Market
Direct Selling
Distribution
Source: Michael Edwards Database
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MARKET OVERVIEW New Launches
Source: Michael Edwards Database
Women
41%
17%
4%
17%
4%9% 8%
Floral Floriental Chypre Fruity Woody Oriental Citrus
41% 42%
7%10%
Fougere Woody Citrus OrientalMen
23% 23% 24%
12%
4%6%
3% 3% 2%
Floral Woody Citrus Oriental Floriental Chypre Fougere Fruity GreenShared
4
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MARKET OVERVIEW Feminine Top New Launches
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MARKET OVERVIEW Masculine Top New Launches
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MARKET OVERVIEW France Top New Launches 2018
Best Sellers of Feminine New
Launches 2018
L’interdit – GIVENCHY
N°1Joy – DIOR
N°2Yes I Am – CACHAREL
N°3
Best Sellers of Masculine New
Launches 2018
Wanted by Night –
AZZARO
N°1
Acqua Di Gio Absolu –
GIORGIO ARMANI
N°2
1 Million Lucky – PACO
RABANNE
N°3
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MARKET OVERVIEW Sustainable Products
Lancôme
Idôle fragrance available
in refillable bottles
pH
Clean labels and formulas
Clean Reserve
Packaging 100% recyclable
Brands in the fragrance space are focusing their efforts to give back to
nature, find alternative and innovative ways to reduce pollution, or to
tangibly transform communities to double-down on sustainability.
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MARKET OVERVIEW Immersive Experiences
Harvey Nichols
Experimental Perfume Club
Chanel
Le rouge Pop-Up in New York City - N°5
Fragrance Lounge
Jo Malone
Limited Edition Blossoms collection in
London’s Bloomsbury Square
Fragrance brands are experimenting with immersive pop-up retail
concepts to connect with new consumers and create more experiential
sampling opportunities
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WOMEN
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01MILKYNOTES
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White heavy flowers adorn themselves with edible
facets by combining milky notes:
- Tuberose, Jasmine, Orange Blossom
- Coconut, Almond, Sandalwood, Fig
hite Flowers& Milky Notes
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White Flowers& Milky Notes
L’interdit
GIVENCHY
EDP
Floriental Fruity
Jasmine, Orange
Blossom, Tuberose,
Milky Notes, Almond,
Vanilla
Pure XS
PACO RABANNE
EDP
Floriental Fruity
Strawberry, Tuberose,
Coconut, Milky Notes,
Almond, Vanilla
Mon Guerlain
GUERLAIN
EDP Florale
Oriental Floral
Orange Blossom,
Tuberose, Milky,
Sandalwood, Vanilla
Si Fiori
GIORGIO ARMANI
EDP
Floriental Edible
Orange Blossom,
Jasmine, Milky Notes,
Vanilla
Wanted Girl
AZZARO
EDP
Oriental Edible
Blackcurrant, Orange
Blossom, Milky Notes,
Vanilla, Amber
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SOM000880
BELISSIMA
BergamotCherry
Orange BlossomJasmine
Milky NotesPatchouli
Vanilla
White Flowers& Milky Notes
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Edible notes are becoming less sticky and more
nourishing thanks to the emergence of milky notes
inspired by cereals and nuts:
- Wheat, Oat, Spelt
- Hazelnut, Almond, Coconut
dibles Notes& Cereals
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Edible Notes& Cereals
Oat & Cornflower
JO MALONE
EDC
Woody Spicy
Cinnamon, Cereals, Milky Notes, Orris,
Sandalwood
Honey & Crocus
JO MALONE
EDC
Oriental Fruity
Fig, Coconut, Milky Notes, Almond,
Vanilla
Coconut Fizz
GUERLAIN
EDT
Floral Fruity
Melon, Ylang, Coconut, Milky Notes,
Solar Notes, Sandalwood
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SOM000888
GOLDEN DAY
Lily of the ValleyMilky Notes
CerealsTonka Bean
VanillaSandalwood
Edible Notes& Cereals
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Edible notes evolve towards powdery effects
reminiscent of icing sugar and loukoum:
- Almond overdose
- Tonka Bean, Heliotrope
owdery Notes& Sweetness
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Powdery Notes& Sweetness
Narciso Rouge
NARCISO RODRIGUEZ
EDP ROUGE
Floriental Powdery
Rose, Almond, Heliotrope,
Powdery Notes
Girls Can Do Anything
ZADIG & VOLTAIRE
EDP
Floriental Fruity
Strawberry, Orange Flower,
Tuberose, Coconut, Almond
Celebrate Life
ESCADA
EDP
Oriental Powdery
Heliotropin, Marshmallow,
Almond, Vanilla
Mademoiselle Twist
MAUBOUSSIN
EDP
Oriental Edible
Hazelnut, Orange Blossom,
Milky Notes, Coconut,
Almond
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SOM000885
BABY DOLL
MandarinElemi
JasmineOrange Blossom
Milky NotesVetyverAlmond
Vanilla
Powdery Notes& Sweetness
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02FRESH
FLORAL
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Flowers are starting to be lighter and more
transparent to sublime a sensitive feminity:
- Aqueous Notes: Melon, Watermelon, Cucumber
- Musky Notes
quatic Notes& White Musk
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Eau de Givenchy
Rosée
GIVENCHY
EDT
Floral Musky
Bergamot, Rose, Lily of
the Valley, Aquatic Notes,
White Musk
Pure Musc For Her
NARCISO
RODRIGUEZ
EDP
Chypre Aquatic
Jasmine, Honeysuckle,
Aqueous Notes, Patchouli,
White Musk
Carat
CARTIER
EDP
Floral Aquatic
Mint, Aloe Vera, Lily of The
Valley, Marine Notes, White
Musk
Mademoiselle Azzaro
AZZARO
EDT
Floral Fruity
Lemon, Melon, White
Flowers, White Musk
Kenzo World
KENZO
EDT
Floral Aquatic
Rose, Aqueous, Lily of
the Valley, White Musk
Aquatic Notes& White Musk
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SOM000886
DAZZLING WATER
PearMint
AniseMimosa
Aquatic NotesWhite Musk
Aquatic Notes& White Musk
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Floral notes are becoming greener to give a natural
effect with herbal accents:
- Tomato Leaf, Blackcurrant Bud, Fig Leaf
reen & Vegetal Floral
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Green& Vegetal Floral
L’Eau Rosée
MIU MIU
EDT
Floral Green
Blackurrant, Tomato Leaf,
Lily of the Valley, Jasmine
Nomade
CHLOÉ
EDP
Floral Green
Tomato Leaf, Passion
Fruit, Rose, Ginger
GUCCI Bloom
Acqua di Fiori
GUCCI
EDT
Citrus Green
Blackcurrant, Tomato Leaf,
Fig, Peach, White Musk
Eau de Rochas
Escapade Tropicale
ROCHAS
EDT
Citrus Fruity
Lemon,Tomato Leaf,
Blackcurrant, Exotic Fruits
Feuille de Figuier
ROGER & GALLET
EDP
Green Fruity
Fig, Green Notes,
Coconut
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SOM000878
VEGETAL MOOD
Green NotesGrapefruit
PeachTomato Leaf
Fig LeafSandalwood
Green& Vegetal Floral
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A cocktail of sparkling fruits illuminates floral notes to
bring freshness and vitality:
- Zesty Notes: Bergamot, Mandarin, Grapefruit,
Ginger
- Green Fruits: Rhubarb, Kiwi, Passion Fruit
parklingBloom
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SparklingBloom
Bella
NINA RICCI
EDT
Floral Fruity
Passion Fruit, Mango, Rhubarb, Rose,
Red Fruits
Pacific Lime
ATELIER COLOGNE
EDC
Citrus Fruity
Grapefruit, Orange, Pineapple, Fig,
Peach, Coconut
Ginger Piccante
GUERLAIN
EDT
Citrus Spicy
Nutmeg, Lemon, Ginger, Red Berries,
Rose, Lemongrass
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SOM000883
JUICY JUNGLE
BergamotBlackcurrant
RhubarbKiwiRose
White Musk
SparklingBloom
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03WOODYSIGNATURE
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Feminine woody notes are becoming more and more
elegant, by developing a strong signature scent:
- Dry Woody Notes: Patchouli, Cedarwood
- Synthetic notes of Ambery Woods
oodyCharacter
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WoodyCharacter
Dance with Repetto
REPETTO
EDP
Oriental Woody
Jasmine, Solar, Vanilla, Dry
Woods, Ambery Woods
Moscow Mule
JULIETTE HAS A GUN
EDP
Woody Ambery
Green Notes, Amber, Dry
Woods, White Musk
Mon Guerlain
GUERLAIN
EDT
Oriental Aromatic
Lemon, Lavender, Honey,
Jasmine, Tonka Bean, Dry
Woods, Ambery Woods
Miss Dior
CHRISTIAN DIOR
EDT
Floral Woody
Blackcurrant, Orange
Blossom, Rose, Dry Woods,
Cedarwood
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SOM000882
WOMEN STRENGTH
MandarinPear
Lily of the ValleyRose
PatchouliAmbery Woods
WoodyCharacter
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MEN
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01WARMNOTES
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Warm balmy notes are starting to diversify to both
reveal a deep addiction and keep sophistication into
masculine fragrances:
- Benzoin, Peru Balm, Incense, Labdanum
almAddiction
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BalmAddiction
Guess 1981 For Men
GUESS
EDT
Oriental Ambery
Balsam Peru, Incense, Labdanum,
Benzoin
Gentleman
GIVENCHY
EDP
Woody Floral
Incense, Orris, Labdanum, Vanilla
L’Homme Idéal Intense
GUERLAIN
EDP
Oriental Spicy
Elemi, Nutmeg, Labdanum, Tobacco,
Patchouli, Benzoin
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SOM000884
STUNNING MAN
LemonCinnamonLabdanum
PatchouliMoss
AmberVanilla
BalmAddiction
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More and more spicy accords are slipping into
masculine notes, by putting a spotlight on especially
hot spices:
- Cinnamon, Nutmeg, Clove
picyMale
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SpicyMale
Wanted by Night
AZZARO
EDP
Woody Spicy
Pepper, Cumin, Cinnamon,
Labdanum, Balms
For Him Bleu Noir
NARCISO RODRIGUEZ
EDP
Woody Spicy
Pepper, Cardamom, Vetiver,
Gaïac Wood, Violet
Aqua Kenzo Pour
Homme
KENZO
EDT
Woody Spicy
Pepper, Chili Pepper, Nutmeg,
Carrot Seeds, Orris, Vetiver
Stronger with You
Intensely
EMPORIO ARMANI
EDP
Oriental Spicy
Nutmeg, Cedarwood,
Leather, Balmy Notes
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SOM000887
ELECTRIC SEDUCTION
NutmegPepper
CinnamonIncense
Tobacco LeafPatchouli
Leather
SpicyMale
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02VIRIL
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Masculine notes are developing a more and more
virile impact:
- Woody aromatic notes reminding virility of old
fougere
- Dry and Ambery Woods, Ambroxan
- Sparkling and Addictive notes in top: Pineapple
ry Woods& Aromatic Notes
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Dry Woods & Aromatic Notes
Aqua Di Gio Absolu
GIORGIO ARMANI
EDP
Woody Aromatic
Pineapple, Lavender,
Aqueous Notes, Dry Woods
First Instinct Blue
ABERCROMBIE & FITCH
EDT
Woody Aromatic
Anise, Bergamot, Lavender,
Dry Woods
Explorer
MONTBLANC
EDP
Woody Aromatic
Pineapple, Mint, Tarragon,
Cedarwood, Dry Woods
212 VIP Men Black Extra
CAROLINA HERRERA
EDP
Woody Aromatic
Lavender, Ozonic Notes,
Tonka Bean, Chocolate, Dry
Woods
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SOM000879
IRRESISTIBLE FIRE
BergamotRosemaryLavenderArmoise
CedarwoodPatchouli
Ambery Woods
Dry Woods & Aromatic Notes
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03FRESHNESS
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Freshness in the garden with a trendy focus on
herbs:
- Basil, Thyme, Artemisia, Mint, Parsley, Coriander
romaticHerbs
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AromaticHerbs
Sauvage
DIOR
EDP
Fougere Aromatic
Lemon, Tarragon, Basil,
Mint, Coriander, Oak
Moss
Mr. Burberry Indigo
BURBERRY
EDT
Aromatic Floral
Bergamot, Mint, Basil,
Cucumber, Tomato Leaf,
White Flowers
1881 Essentiel
CERRUTI
EDT
Citrus Green
Fig, Galbanum,
Blackcurrant, Tomato
Leaf
L’Homme Intense
LACOSTE
EDT
Citrus Aromatic
Grapefruit, Lemon,
Parsley, Lavender
L’Homme Idéal Cool
GUERLAIN
EDT
Aromatic Oriental
Anise, Mint, Licorice,
Oak Moss, Tonka
Bean
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SOM000881
GARDEN WALK
LemonMint
Green NotesTomato Leaf
MossAmbery Woods
AromaticHerbs
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6, Rue Barbès - CS80050
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Fax: + 33 (0) 1 81 93 00 98
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