market segmentation: lov vs vals approaches
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Market Segmentation: LOV vs VALS ApproachesTRANSCRIPT
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Research in Brief Alternative Measurement Approaches to Consumer Values: The ...LYNN R KAHLE; SHARON E BEATTY; PAMELA HOMERJournal of Consumer Research (1986-1998); Dec 1986; 13, 3; ABI/INFORM Globalpg. 405
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.