market research report : smartphone market in india in india 2012

7/31/2019 Market Research Report : Smartphone market in India in India 2012

1/18

July2012


2/18

ExecutiveSummary

Market

Smartphone

shipments

in

India

is

expected

to

reach

mn

units

by

20

,more

than

double

of

thepresentfigure

IntheQ120,smartphonesegmentinIndiaachievedaquarterlygrowthofx1%despiteof

globaldeclineofsmartphonesalesbyx2%

Drivers:

Drivers &

AmongstthesmartphoneplatformsinIndia,x3hastakentheleadfollowedbyx4

Challenges: LowPenetrationinSuburbanand

RuralAreas

IncreaseinDisposableIncomeand

Chan in ConsumerBehaviour

Challenges SecurityandPrivacyConcern IntroductionandAvailabilityofNextGenerationCellularNetworks

ConstantReduction

in

Prices

MarketTrends

MultiCoreProcessor

HighResolutionTouchScreenDisplay

SmartphoneonContract

Riseof

the

Phablets

Smartphone

Pla erProfile

MajorPlayers

AppleInc. HTCCorporation ResearchinMotion

2SMARTPHONEMARKETININDIA2012.PPT

LG

Electronics Nokia

India Samsung

India


3/18

Introduction

mar p one ar e verv ew

Drivers&

Challenges

MarketOpportunities

MarketTrends

SmartphonePlayerProfiles

Smartphone

Price

and

Specifications

StrategicRecommendations

A endix



4/18

Smartphonesarecellularphoneswithwidevarietyoffeaturescapableofperformingadvancedoperations

ASmartphoneisacellularphonewithbetter,fasterandenhancedoperatingabilitiesandperformancewhichearlier

wasrestrictedtoPersonalDigitalAssistant(PDAs)andportablecomputersonly

Smartphone Overview

Smartphonesarebestknownfortheirfastprocessingspeed,highspeedinternetconnectivityandtheavailabilityofnumerous utility

featuresincludingabilitytoreadandwritesomePCfileformatsrightfromthemobiledevice

FeaturephonesoftenhavesomefeaturesresemblingSmartphones,butintermsofprocessingpowerandmultimedia

capability,theyareanotcheddownversionofthelatter

Smartphonesmanufacturersarerapidlyadoptingtouchscreensoverkeypadsforuserinputandnavigation

Smartphone

Features Description

D1

D2F1

F2 D3

F3 D4


F4 D5


5/18

SmartphoneshipmentsinIndiaisexpectedtoreachz1mnunitsby20,morethanz2timesofthefigurein20

MarketOverview

India

RobustgrowthcanbewitnessedinthesmartphonesegmentinIndiawhichisoneofthelargestmarketformobilephonesintheworld

Int eQ120,t esegmentac ieve aquarter ygrowt o a1% espiteo g o a ec ineo smartp onesa es ya2%

PoorperformanceofIndiancurrencyagainstdollarhasledtoincreaseinsmartphonepricesbya3%,whichprimarilyaffectedthe sales

ofa4

segment

A5,a6,a7anda8heldthemajoritymarketwhilea9,a10,a11&othersheldtherestofthemarket

,badaa14platform,followedbyNokiawitha15%marketshareandRIMwitharounda16%marketshare

HTCdoubleditssmartphonesalesfromthepreviousyeartoacquirethemarketshareofarounda17%in20

Amongstthe

smartphone

platforms,

Android

has

taken

the

lead

followed

by

Nokias

Symbian

OS

platform

Mn

Units Z%

Smartphone MarketSize(Shipment) SmartphonePlatform MarketShare(20)

n4

n1 n7n5Y

XW

V

U

n3

n8n6


2020202020n2


6/18

SAMPLESmartphoneVendorAnalysis GlobalTop4

Samsung V2

V3

V1

A le

V4

V6

V7

Nokia V8

V9

RIM V11

V10


V12


7/18

Drivers&Challenges Summary

Drivers

ChangingConsumerBehaviour

IntroductionandAvailabilityofNext

GenerationCellular

Networks

Challenges

LowPenetrationinSuburbanand

RuralAreas

ConstantReductioninPrices

AdvancedFeatures,Applicationsand

DigitalContents

SecurityandPrivacyConcern

ColossalWirelessSubscriberBase



8/18

SAMPLEEnterprisemobilityiswitnessingmajorgrowthinIndialeadingtoenhancedopportunityforsmartphones

Opportunityin

Enterprises

Enterpriseswithhighlydistributedworkforceembracemobilecomputingplatformsforefficientoperation&timely

B1andb2industriestopthelistofenterprisemobilityadoptersfollowedbyb3,b4andb5industryinIndia

It

also

holds

major

potential

within

industries

including

Healthcare,

Defense,

Aviation,

Energy

Utility

and

Telecom,

wherein

advancement

intechnologywillstimulatetheadoptionrates

Moreandmoresmartphonesolutionsarebeinglaunchedforenterprises,offeringworldclassPOS(pointofsales)solutionformobileworkforce

Alsoenterprisesboundbytimeconstraintsutilizemobiledevicesforcommercialtransactionsfornotonlysellingbutalsoforpurchaseactivities

EnterpriseMobility MarketSize

INRbn

e

mn

MobileWorkforce India(GrowthandSize)

F%d

c

ba

L%

k

j

ih

g


2020202020 2020202020


9/18

SAMPLEMarketTrends(/)

T1

T2

M1

T5M2

T6

T7

T8

M3

T9

T10M4



10/18

SAMPLEFeaturePriceTradeOffMatrixforSmartphonePlayersinIndia

p11p10p9

5

atures p6p4

p3

p7

S1

Fe

p1

p2

S2

Price

q1andq2largelyprovideexpensivepremiumproducts,whiletheformerhasnoofferingintheentrylevelsmartphone

segment,thelatterhasintroducedfewinrecenttimes

Someplayers,suchasq3andq4,offervastnumberofproductsbelongingtomultiplepricesegmentandhaving

variablefeaturesset,thusdespiteofhavingoneofthehighestpricedandfeaturereachsmartphones,theyare


positioned

lower

in

the

matrix q5playerscompromiseonsomefeaturestooffersmartphonesatmuchlowercostthantheestablishedq6companies


11/18

SAMPLEPublic:ForeignCompany Company1(1/3)CompanyInformation OfficesandCentres India

CorporateAddress

TelNo.

FaxNo.

Website

YearofIncorporation

TickerSymbol

StockExchangeIndiaHeadOffice

Place

KeyPeople

Category Products/Services

C1 S1ame es gna on

Person1 D1

Person2 D2

Person3 D3



12/18

SAMPLEPublic:ForeignCompany Company1(2/3)F nanc a Snaps ot KeyRat os

NetProfit/LossTotalIncomeRevenue

INRmn

Profit

INRbns

Particularsyoychange

(201211)2011 2010 2009 2008

ProfitabilityRatiosOperatingMargin 1.10 14.68% 15.78% 16.93% 19.72%

0

20

0

r

2020

q

20

p

NetMargin 0.91 13.23% 14.14% 15.55% 18.61%

ProfitBeforeTaxMargin 0.83 15.25% 16.08% 17.46% 20.62%

ReturnonEquity 7.60 60.51% 52.91% 34.43% 47.18%

ReturnonCapitalEmployed 8.09 67.13% 59.05% 37.48% 49.96%

ReturnonWorkingCapital 75.43 150.07% 74.64% 44.18% 58.13%

ReturnonAssets 3.58 24.34% 20.77% 18.93% 24.74%

FinancialSummary

ThecompanyincurredanetprofitofINR bninFY20,as

comparedtonetprofitofINR bninFY20

Thecompanyreportedtotalincomeof INR bninFY20,as

ReturnonFixedAssets 28.31 319.77% 291.46% 2 27.97% 346.05%

CostRatiosOperatingcosts(%ofSales) 1.06 85.23% 84.17% 82.96% 80.08%

Administrationcosts(%of

Sales) 0.49 10.10% 9.61% 9.11% 7.41%

Interestcosts %ofSales 0.01 0.01% 0.00% 0.00% 0.01%compare o n n

Thecompanyearnedanoperatingmarginof percentinFY20,an

increaseof percentagepointsoverFY20

Thecompanyreporteddebttoequityratioof inFY20,adecrease

of percentoverFY20

LiquidityRatiosCurrentRatio 12.79% 1.27 1.46 1.95 1.90

CashRatio 8.37% 0.60 0.65 1.21 1.18

LeverageRatiosDebt

to

Equity

Ratio4.03% 1.49 1.55 0.82 0.91

KeyFinancialPerformanceIndicators

Indicators Value(28/06/2012)

MarketCapitalization(INRbn) A

TotalEnterpriseValue(INRmn) B

DebttoCapitalRatio NA NA NA NA NA

InterestCoverageRatio 82.25% 2219.40 12502.34 11161.05 2901.67

EfficiencyRatiosFixedAssetTurnover 16.94% 24.03 20.55 14.57 18.41

AssetTurnover 24.95% 1.83 1.46 1.21 1.32

CurrentAssetTurnover 45.65% 2.41 1.65 1.38 1.46


C

PERatio(Absolute) D

Improved Decline

WorkingCapital

Turnover 114.30% 11.28 5.26 2.82 3.09

CapitalEmployedTurnover 21.89% 4.55 3.73 2.20 2.51


13/18

SAMPLEPublic:ForeignCompany Company1(3/3)KeyBusinessSegments KeyGeographicSegments

k5k1 k4k3k2 k8k7k6

KeyInformation

20202020 202020

Description Details

C2designs,manufactures,andmarketsmobilecommunicationandmediadevices,

personalcomputers,

and

portable

digital

music

players

Overview Italsosellssoftware,services,peripherals,networkingsolutions,andthirdpartydigital

contentandapplicationsworldwide

C3operatesinIndiaviaitssubsidiary,C4



14/18

SAMPLEPrivate:DomesticCompany Company2(1/3)CompanyInformation OfficesandCentres India

IndiaHeadOffice

TelNo.

FaxNo.Place

Website

YearofIncorporation

IndiaHead

Office

KeyPeople

Category Products/Services

ame es gna on

Person1 D1

Person2 D2

Person3 D3

C1 S1



15/18

SAMPLEPrivate:DomesticCompany Company2(2/3)F nanc a Snaps ot KeyRat os

Profit/Loss

TotalIncome

W

TotalIncome

INRmn

Profit

INRmn

Particularsyoychange

(201211)2011 2010 2009 2008

ProfitabilityRatiosOperatingMargin 1.10 14.68% 15.78% 16.93% 19.72%

V

NetMargin 0.91 13.23% 14.14% 15.55% 18.61%

ProfitBeforeTaxMargin 0.83 15.25% 16.08% 17.46% 20.62%

ReturnonEquity 7.60 60.51% 52.91% 34.43% 47.18%

ReturnonCapitalEmployed 8.09 67.13% 59.05% 37.48% 49.96%

ReturnonWorkingCapital 75.43 150.07% 74.64% 44.18% 58.13%

ReturnonAssets 3.58 24.34% 20.77% 18.93% 24.74%

FinancialSummary

0

20202020

T

0

ReturnonFixedAssets 28.31 319.77% 291.46% 2 27.97% 3 46.05%

CostRatiosOperatingcosts(%ofSales) 1.06 85.23% 84.17% 82.96% 80.08%

Administration

costs

(%

of

Sales)0.49 10.10% 9.61% 9.11% 7.41%

0.01 0.01% 0.00% 0.00% 0.01%

CompanyincurredanetprofitofINR bninFY20,as

comparedtonetprofitofINR bninFY20

ItreportedtotalIncomeof INR bninFY20,as

compared

to

INR

bn

in

FY

20

. . . . .

LiquidityRatiosCurrentRatio 12.79% 1.27 1.46 1.95 1.90

CashRatio 8.37% 0.60 0.65 1.21 1.18

LeverageRatiosDebt

to

Equity

Ratio

4.03% 1.49 1.55 0.82 0.91

Thecompanyearnedanoperatingmarginof percentin

FY20,adecreaseof percentagepointsoverFY20

Thecompanyreporteddebttoequityratioof inFY20,

anincreaseof percentoverFY20

DebttoCapitalRatio NA NA NA NA NA

InterestCoverageRatio 82.25% 2219.40 12502.34 11161.05 2901.67

EfficiencyRatiosFixedAssetTurnover 16.94% 24.03 20.55 14.57 18.41

AssetTurnover 24.95% 1.83 1.46 1.21 1.32

45.65% 2.41 1.65 1.38 1.46


Improved Decline

. . . . .

WorkingCapital

Turnover 114.30% 11.28 5.26 2.82 3.09

CapitalEmployedTurnover 21.89% 4.55 3.73 2.20 2.51


16/18

SAMPLEPrivate:DomesticCompany Company2(3/3)KeyRecentDevelopments

Description Details

Overview

O1isaleadingplayerintechnologiesincludingrealtimebidding,datamarketplaces,big

data,algorithmsandtargettingino2

Itsengineismannedbyover peopleacrosso3,o4,o5,o6,o7

Thecompanyworkscloselywithtoppublishersacrosstheglobalplatformincludingo8

ando9

Itconstitutesanexclusiveresellerofo10spremiuminventoryinIndia,Thailand,

PartnersandInvestors IndonesiaandPhillipines

Italsohaspartnershipwithtechnologyvendorsnamelyo11,o12,o13,o14

ItslistofinvestorsincludenamessuchasNexuaVenturePartners,HelionVenture

Partners,

Norwest

Venture

Partners

and

Draper

Fisher

Juvertson,



17/18

SAMPLESmartphonePriceandSpecifications(1/4)Brand Model Price(INR) OperatingSystem Processor RAM 3G WiFi GPS

Y 56,599 X 1GHzDualCore 512MB

R

R2

R3

R4



18/18

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Disclaimer:Thisreportispublishedforgeneralinformationonly.Althoughhighstandardshavebeenusedinthepreparationofthisreport,

18SMARTPHONE MARKET IN INDIA 2012 PPT

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