market research report : ice cream market in india 2015 - sample

Ice Cream Market – India

April 2015

2

Executive Summary

Market Overview

Drivers & Challenges

Competitive Landscape

Drivers Lucrative Nature of Business

Rise of Buyers in Impulse Segment

Rising Income Levels and Increasing Middle Class

Strengthening of Distribution Network

Low Per Capita Consumption of Ice Cream

Growing Awareness towards International Brands

Trends

Challenges Rise in Input Costs

Erratic Power Supply

Key Players

Company A Company B Company C

Company D Company E Company F

Ice cream industry is one of the growing sectors in India that has attracted a number of players

Increasing disposable income and changing lifestyle have contributed to its rising demand

Increasing Number of Exclusive Ice Cream Outlets

Introduction of New Variants

Growth of Premium Ice Cream and New Flavors

Entry of International Brands

ICE CREAM MARKET IN INDIA 2015.PPT

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•Macroeconomic Indicators

•Introduction

•Market Overview

•Market Segmentation

•Manufacturing Process

•Distribution Channel

•Value Chain Analysis

•Export and Import

•Drivers & Challenges

•Trends

•Government Regulations and Policies

•Competitive Landscape

•Consumer Insights

•Strategic Recommendations

•Appendix


4

Ice cream is one of the fastest growing food categories in India with Apr to Jun being the peak season

Indian Ice Cream Market – Overview (1/3)

Ice Cream Market in India – Market Size and Growth

2018e 2017e 2015e 2019e

x

2014 2016e

INR bn

• Text


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All the players are putting their best foot forward to attract consumers


Company-wise Market Share - Ice Cream Category

• Text


Company-wise Retail Market Share

b

a d

c

Hindustan Unilever

Amul

Others

Mother Dairy

y

x

Others

Amul

Note: The figures are for the year 2012-13

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‘Natural’ ice cream has become a huge hit with the Indian middle class for its unique flavor and affordable price



• Text

Share of Global Brands - Ice Cream Category

b

a

c

d

Swirl’s

Baskin-Robbins

Other Global Brands

Natural

Note: The figures are for the year 2012-13

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• Text

Unorganized sector enjoys deeper penetration in the rural and semi-rural areas in India

Indian Ice Cream Market – Segmentation


Structure-wise Segmentation (2013)

y

x

Organized

Unorganized

• Text

Region-wise Segmentation (2013)

c

a d

b

East

North

West

South

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Ice Cream – Value Chain Analysis


• Text • Text • Text

Description

Inputs Research & developme

nt

Distribution

Consumers

• Text

• Text • Text • Text

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Export and Import of Ice Cream (2/2)

Major Exporting Nations – Value-Wise (2014)

Major Importing Nations – Value-Wise (2014)

Others

Maldives

Singapore

Sri Lanka

Seychelles

Nepal

Others

France

New Zealand

United Arab Emirates

Switzerland

Thailand

Note: HS Code 21050000 – Ice cream a & other edible ice whether or not containing cocoa


• Text

• Text

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Impact

Impulsive buyers indulge in having ice creams more often rendering growth of the overall sector

Rise of Buyers in Impulse Segment

• Text

Share of Impulse Buying – HUL (2014)


b a

Impulse Buying

Others

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Porter’s Five Forces Analysis

Competitive Rivalry

• Text

Bargaining Power of Suppliers

• Text

Bargaining Power of Buyers

• Text

Threat of Substitutes

• Text

Threat of New Entrants

• Text

Impact Low

Impact High

Impact High

Impact High

Impact High


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Key People

Products and Services

Company Information Offices and Centers – India

Corporate Headquarter

Tel No.

Fax No.

Website

Year of Incorporation

Ticker Symbol

Stock Exchange

Category Products/Services

Name Designation

Public: Domestic Company – ABC (1/5)

Head Office

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Financial Snapshot Key Ratios

Financial Summary

• The company earned a net profit of INR mn in FY 2014, as compared to net profit of INR mn in FY 2013

• The company reported total income of INR mn in FY 2014, registering an increase of over FY 2013

• The company earned an operating margin of in FY 2014, an increase of percentage points over FY 2013

• The company reported debt to equity ratio of in FY 2014, a decrease of percentage points over FY 2013

Key Financial Performance Indicators

Indicators Value (--/--/20--)

Market Capitalization (INR mn)

Total Enterprise Value (INR mn)

EPS (INR)

PE Ratio (Absolute)

Improved Decline

Net Profit/Loss Total Income

0

100,000

200,000

300,000

0

5,000

10,000

15,000

INR mn

2014 2013 2012 2011

INR mn Particulars

y-o-y change (2014-13)

2014 2013 2012 2011

Profitability Ratios

Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of

Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover



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Key Business Segments Key Geographic Segments

2012

%

2011 2014 2013

i

h

g

g

f

e

d

c

b

a

2014 2013 2012 2011

%

Outside India India


Business Highlights (1/2)

Description News

Overview •Text SAMPLE ICE CREAM MARKET IN INDIA 2015.PPT

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Business Highlights (2/2) Description News

Manufacturing Facility • Text

Global Presence • Text

Quality Assurance • Text

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T O

W S

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Private: Domestic Company – ABC (1/5)

Key People

Products and Services

Company Information Offices and Centers – India

Name Designation

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Category Products/Services

Head Office


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Ownership Structure

Name No. of Shares held

Ownership structure corresponds to Date of AGM: 30/09/2013

Shareholders of the Company

Bodies corporate

Directors or relatives of directors


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Financial Snapshot Key Ratios

Particulars y-o-y change

(2013-12) 2013 2012 2010 2009

Profitability Ratios Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of

Sales)

Interest costs (% of Sales)

Liquidity Ratios Current Ratio

Cash Ratio

Leverage Ratios Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover


Improved Decline

Financial Summary

• The company earned a net profit of INR mn in FY 2013, as

compared to net profit of INR mn in FY 2012

• The company reported total income of INR mn in FY 2013,

registering a decrease of% over FY 2012

• The company earned an operating margin of % in FY 2013, an

decrease of percentage points over FY 2012

• The company reported debt equity ratio of in FY 2013, an

increase of % over FY 2012

0

100

300

0

200

400

5

10

15

20

25

30

INR mn INR mn

2013 2012 2011 2010

Total Income Net Profit/Loss


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Business Highlights


Description News

Overview • Text

Network • Text

Certifications • Text


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Private: Domestic Company – ABC – SWOT Analysis (5/5)

• Text • Text

• Text • Text

T O

W S

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Consumer Insights on Ice Cream Market (1/3)


Gender Wise - Age Split

100%

Male 36 and above

Male 31-35 Male 26-30 Male 18-25 Male below 18

Female 36 and above

Female 31-35

Female 26-30

Female 18-25

Female below 18

Preference Share of Flavors (Percentage share)

Black Currant Butterscotch Chocolate Two-in-One Strawberry Vanilla Kesar Pista Tutti Frutti Others

Do not Prefer Prefer Prefer Least Prefer Mostly

Note: Other flavors includes mango, rum and raisin, dry fruit, pineapple dark chocolate

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Ice cream Market – India report is part of Netscribes’ Retail and Services Series. For any queries or customized research requirements, contact us at:

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market research report : ice cream market in india 2015 - sample

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