market research report : gaming industry in india 2010

Gaming Industry – India

November 2010

2

SAMPLE

GAMING INDUSTRY IN INDIA 2010.PPT

Executive Summary

Market

Drivers &

Challenges

Trends

Competition

� Indian gaming industry is valued at INR a bn in 20-- and is expected to reach INR b bn by 20--

� The market comprises of four segments - Mobile, Online, Console and PC

� Mobile gaming is the largest segment with c% share in 20-- followed by the online segment where social games

has become extremely popular

� Localization of content

� 3D games gaining ground

� Service providers raking higher revenues

� Online gaming becoming popular for social networking

sites

� Major clients for Indian gaming firms include game publishers, console makers , telecom operators and gaming

portals

� Online segment includes online gaming portals, Company 1 is leading player in this segment

� Console segment comprises of gaming console makers like Company 2, Company 3 & Company 5

� PC gaming segment comprises of game publishers like Company 6 , Company 7 & Company 8

Drivers:

– Increase in disposable income

– Favorable demographics

– Cost competitiveness

– Increasing PC penetration

– Proliferation of Internet

– Increasing mobile penetration and growth in

MVAS market

Challenges:

– Broadband quality

– High piracy

– Manpower shortage & management

– High duty rates of consoles

– Handset compatibility

– Revenue sharing issues in mobile gaming

� Creation of gaming zones/ cyber cafe chains

� Rise in popularity of massively multiplayer online

game (MMOGs)

� Gaming companies organising gaming competitions

� DTH operators tie up with gaming companies

3

•Market Introduction

•Market Overview

•Business & Revenue Model

•Drivers & Challenges

•Trends

•Competition

•Acquisitions

•Key Developments


4

SAMPLE

E4%E3%

E2%

E1%

Segment 4

Segment 3

Segment 2

Segment 1

Gaming market in India is expected to grow rapidly with the

mobile gaming dominating the market

•Indian gaming industry is poised to grow

rapidly within the next few years

•Huge base of youth population is pivotal for

the development of gaming

•Growth in off shoring work to create

confidence among the Indian studios to

undertake end-to-end work for the Indian

market has also begun

�Growing animation market is a key driver for the

uproar in the gaming industry

•Technological advancements and continuous

discoveries in the digital world is expected to

create strong opportunities for players

Gaming Market Overview Market Size and Growth

Transition Segments and Share

Source:

0

5

10

15

20

INR bn

G%

20--e

a6

20--e

a5

20--e

a4

20--e

a3

20--e

a2

20--

a1

D4%

D3%

D2%

D1%

20-- 20--e


5

Drivers – Summary


Mobile

Gaming

Online

GamingPC Gaming

Console

GamingImpact

Increase in Disposable Income

Favorable Demographics

Cost Competitiveness

Increasing PC

Penetration

Proliferation of internet

Increasing mobile

penetration &MVAS

market

6

Challenges – Summary


Mobile

Gaming

Online

GamingPC Gaming

Console

GamingImpact

High Piracy

Manpower Shortage and Management

Broadband Quality

High Duty rates in

Console Gaming

Devices and Titles

Handset compatibility

and revenue sharing

issues in mobile gaming

7

Trends

`

Localization of Content

DTH operators tie up with gaming companies

Gaming companies organising gaming competitions

Service providers raking higher revenues

Key Trends

Creation of Gaming Zones/ Organized Cyber Cafe chains

3D games gaining ground

Rise in Popularity of Massively Multiplayer Online Game (MMOGs)

Online gaming becoming popular for social networking sites

8

SAMPLE

Major Players in the Market (1/12)

• The company produces animation, visual effects, game art, and entertainment content for the media and

entertainment industry worldwide

• It engages in the production, co-production, and distribution of TV series, DTH videos, and feature films

• It also involves in the creation of game art for online, mobile, and next-generation consoles; and produces and

distributes live action television and feature films’

Source:

Headquarters City A

Founded 20--

Key People Mr. X

Company Snapshot: Company 1

Business Highlights

Corporate Information Financial Performance

0

500

1,000

1,500

0

50

100

150

200

250

INR mnINR mn

20--

y3

20--

y2

20--

y1

Profit / Loss

Total Income


9

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