market research report :business intelligence & analytics market india 2013

Business Intelligence & Analytics Market IndiaBusiness Intelligence & Analytics Market ‐ India

April 2013

Executive Summary

Market

Business Intelligence (BI) & Analytics market in India was valued at around INR 10 bn in 2012 and is estimated to grow at a CAGR of around 22% between 2012 to 2017

Need to gather, analyze and generate insightful reports from extensive amounts of data & information across industry verticals pushes the demand for BI applications

Growing competition and changing market dynamics are leading organizations to adopt BI & analytics for gaining the competitive edge in the marketplace

Drivers– Advent of Smartphones

Challenges– Deficiency of Trained Analysts

Drivers & Challenges

p

– Rise in usage amongst SMBs

– Increase in Adoption by BFSI Sector

– Emergence of New Technologies

y y

– Lack of Operational & Cultural Readiness

Trends Adoption of Mobile BI

Focus on In‐memory Analytics

Emerging Social Media Analytics

Competition

Major Players

Company A Company Company C

2

Company D Company E Company F

BUSINESS INTELLIGENCE & ANALYTICS MARKET IN INDIA 2013.PPT

•Macroeconomic Indicators•Introduction•Market Overview•Market Overview•Adoption of BI amongst SMBs•Features & Benefits•Costs & Best Practices•Selection & Implementation •BI Adoption in Key SectorsBI Adoption in Key Sectors•Drivers & Challenges•Trends•Competitive Landscape•Case Studies •Strategic Recommendations

3BUSINESS INTELLIGENCE & ANALYTICS MARKET IN INDIA 2013.PPT

Strategic Recommendations•Appendix

Macro Economic Indicators (1/3)SAMPLE y4z4y3

x2x1a

INR tn

GDP at Factor Cost: X

c

d

k4z3

k3

x2y2

z2

k2

y1

z1

k1

b

e

Q‐Q‐Q‐Q ‐20‐‐20‐‐ 20‐‐ 20‐‐

Inflation Rate: Y

a1 a3

%

f

g

a2 a4 a5i

g

k

h

j


20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐

k

Business Intelligence (BI) ‐ A Typical Architecture Model

Applications and Tools Procedures Attributes

xxxx

xx xx xx

xx xx xx xx

xx xx xx


Data intensive processes arising from hyper activity in key industry verticals drive the BI & analytics market

BI & Analytics Market – Overview Market Size and Growth

30

INR bn

x6

• Currently, the BI & Analytics market in India is estimated to be around INR xx bn and is expected to achieve a

10

15

20

25 xx% x5x4

x3x2

x1

CAGR xx% to reach INR xx bn by 20‐‐

•Over xx% of the BI & analytics demand is generated by the major industry verticals including xx and xx

Gl b l d i l di d i l d i t

0

5

2017e2016e2015e2014e2013e2012

•Global vendors including xx, xx and xx mainly dominate the market, however pure‐play vendors such as xx, xx and xx also have carved a niche for themselves

BI Usage Split – Industry Vertical Wise (20‐‐)

a5%

1% b1%Vertical 1

a4%

a3%

a1% b1%

b2%Segment 1

Segment 2Vertical 5

Vertical 4

Vertical 3

Vertical 2

Vertical 1


a2%

Note: Non‐SMBs include large enterprises & government

SAMPLE SMB business in cloud BI will witness strong growth owing to many government initiatives & growing SMB investment

BI & Analytics Usage in SMBs (2/2)

BI Usage in SMBs (20‐‐)

10

INR bnx

Segment 2

Segment 1 2012 2013e

4

6

8

10

x1

a2a1 b2

b1

0

2

4

2012

x2

SMBs Share in Segment BSMBs Share in Segment A

2012

SMBs Share in Cloud BI is likely to witness growth of ~xx%


SMBs Share in On‐premises BI is likely to witness growth of ~xx%

Business Intelligence & Analytics ‐Major Users (1/2)

Key Sectors Users

Sector 1

Sector 2

Sector 3


SAMPLE Top 10 BI Projects in India (1/2)

Rank Company Problems Prior to BI Implementation

1 Company A • xx

2 Company B • xx

3 Company C • xxp y

4 Company D • xx4 Company D • xx

5 Company E • xx

9

5 Company E • xx


BI Adoption in Key Sectors (1/12)

BI in Sector x

xxxx

Business Performance Management BI Decision Making Collaboration

xx

xx xx xx

xx xxxx

xx

xx

xx

xxxx

xx

xx

xxxx

xx

10

xx


BI Adoption in Key Sectors (2/12)

BI in Sector x – Case Study

xxxx

Problem Solution Benefits

• xx • xx • xx


Drivers & Challenges

Ch llDrivers

Advent of Smartphones

Challenges

Deficiency of Trained Analysts

Lack of Operational & CulturalRise in usage amongst SMBs

Increase in Adoption by BFSI Sector

Lack of Operational & Cultural Readiness

Emergence of New Technologies


Adoption of smartphones in the corporate space is proving beneficial for BI vendors

•Finding 1 Sub‐finding 1

Advent of Smartphones Impact

• Finding 2

• Finding 3

• Finding 4

Smartphone Minimum Price Point ‐ IndiaGrowth in Smartphone Shipment ‐ India

a

mn units

b +z%x5

000’ units

b

+z% x4x3x2

x1

a

b

c

d

e

+z%

x4x3x2

x1

c

b

d

20‐‐20‐‐20‐‐20‐‐

x1


In 20‐‐, Company x launched its Tablet PC with a price tag of a mere INR xx

f

20‐‐e20‐‐e20‐‐20‐‐20‐‐

SMBs operating in financial services, healthcare & retail shows significant interest in BI tools

•Finding 1

• Finding 2

High Use in SMBs Impact

Sub‐finding 1

Sub‐finding 2

• Finding 2

• Finding 3

Using SaaS BI Using Traditional BISMBs in India


Trends ‐ Summary

Adoption of Mobile BI

Trends

Emerging Social Media A l i

Focus on In‐memory A l iAnalytics Analytics


Discussions, meetings, consumers engagement with organizations are happening in real‐time on social media

Emerging Social Media Analytics (2/2)

Providing real time

consumers across the world of time spend onlineTime spend on social platform

Providing real‐time data about their behaviors and preferences

No. of Active Users

with a median age of 26

I t t U U i FindingsInternet Users Using one or more social networking sites

Findings


SAMPLE Porter’s Five Forces Analysis

Threat of New Entrants• xx

ImpactHigh

ImpactMediumImpact

M di

ImpactMedium to High

Competitive Rivalry• xx

Bargaining Power of Buyers• xx

Medium

Bargaining Power of Suppliers• xx

Impact

Threat of Substitutes• xx

Low to Medium


Competitive Benchmarking (1/3)

Key Ratios of 3 Major Companies – Operational Basis (FY 2012) (1/3)

25

%x2

Net MarginOperating Margin

5

10

15

20

25

y3x3

y2

y1

x1

0

5

Company CCompany BCompany A

• xx


Major Private Companies ‐ Summary

4,000

4,500

Net Profit/Loss

Size of the Bubble represents Total Assets in INR mn

2,500

3,000

3,500

t5

1 000

1,500

2,000

0

500

1,000

t3

t4

t2

t1‐500

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 22,000 24,000

Total income

Company B Company ECompany DCompany CCompany A

19

Note: All figures are in INR mn and are based on the latest financials available


Private: Domestic Company – Company A (1/6)

Company Information Offices and Centres – India

Corporate Address Company Address

Tel No. +91‐xx‐ yyyyyyyyy

Fax No. +91‐ww‐zzzzzzzz

Products and Services

Website www.companyA.com

Year of Incorporation 19‐‐Head Office

Key People

Category Products/Services

SegmentProduct 1, product 2, product 3,………………….

Others Product 1, product 2, product 3……… N D i tiOthers Product 1, product 2, product 3……… Name Designation

Person 1 Designation



20



SAMPLE Private: Domestic Company – Company A (2/6)

Shareholders of the Company as on 30/09/2011 Ownership Structure

Name No. of Shares held Other top fifty (50) shareholders

Directors or relatives of directors

Foreign holdings

Shareholder A xx100.0%100.0%100.0%

Other top fifty (50) shareholders

Shareholder B xx

Shareholder C xxz1%

y1%x1%

Shareholder D xx

Shareholder E xx

z2%

y2%x2%Shareholder E xx

Others xx2011

z3%

2010

y3%

y2%

2009

x3%

x2%

21

Total xx Note: Ownership structure corresponds to Date of AGM: 30/09/2011


i i l S h K i

Private: Domestic Company – Company A (3/6)

Financial Snapshot Key Ratios

Particulars y‐o‐y change (2011‐10)

20‐‐ 20‐‐ 20‐‐ 20‐‐

Profitability RatiosOperating Margin 0.66 7.82% 7.17% 3.98% 7.02%

Net Profit/LossTotal Income

36,631.835,029.040,000 2000

INR INR

Net Margin ‐1.39 5.11% 6.50% 3.04% 6.16%

Profit Before Tax Margin 0.66 7.82% 7.17% 3.98% 7.02%

Return on Equity 0.00 0.00% 0.00% 0.00% 0.00%

Return on Capital Employed 0.00 0.00% 0.00% 0.00% 0.00%

Return on Working Capital 0.00 0.00% 0.00% 0.00% 0.00%

Return on Assets 0.00 0.00% 0.00% 0.00% 0.00%

24,835.436,631.835,029.0

10,000

20,000

30,000

40,000

500

1000

1500

200029,919.0

Return on Fixed Assets ‐0.01 0.00% 0.01% 0.00% 0.00%

Cost RatiosOperating costs (% of Sales) ‐0.66 92.18% 92.83% 96.02% 92.98%

Administration costs (% of Sales)

0.00 0.00% 0.00% 0.00% 0.00%

Interest costs (% of Sales) 0.00 0.00% 0.00% 0.00% 0.00%Financial Summary

0 0

20‐‐20‐‐20‐‐20‐‐

Interest costs (% of Sales) % % % %

Liquidity RatiosCurrent Ratio ‐26.35% 1.86 2.52 2.18 2.85

Cash Ratio ‐69.71% 0.31 1.01 0.63 0.19

Leverage RatiosDebt to Equity Ratio ‐98.87% 0.00 0.07 0.07 0.53

b i l i

• The company earned a net profit of INR xx in FY 20‐‐, as compared to net profit of INR xx in FY 20‐‐

• The company reported total income of INR xx in FY 20‐‐, registering an increase of xx% over FY 20‐‐

Debt to Capital Ratio ‐98.79% 0.00 0.06 0.06 0.35

Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.

Efficiency RatiosFixed Asset Turnover ‐83.91% 0.00 0.00 0.00 0.00

Asset Turnover 5.18% 0.00 0.00 0.00 0.00

Current Asset Turnover 0.92% 0.00 0.00 0.00 0.00

• The company earned an operating margin of xx% in FY 20‐‐, an increase of xx percentage points over FY 20‐‐

• The company reported debt to equity ratio of xx in FY 20‐‐, a decrease of xx% over FY 20‐‐

22

Working Capital Turnover 31.97% 0.00 0.00 0.00 0.00

Capital Employed Turnover ‐1.19% 0.00 0.00 0.00 0.00

Improved Decline


SAMPLE Private: Domestic Company – Company A (4/6)

Business Highlights

Description News

Overview xx

Merger & Acquisition xxMerger & Acquisition xx

Area of Focus xx

Awards and Recognitions xx


SAMPLE Private: Domestic Company – Company A ‐ Product Information (5/6)

Some Targeted Industries

xx xx

xx xx

Key Features

xx xx

Key Features

xx xx xx

xx xx xxxx xx xx

xx xx xx

xx

24

Note: The List is not Exhaustive


SAMPLE Private: Foreign Company – Company A – SWOT Analysis (6/6)

• Strength 1• Strength 2 • Weakness 1

S W

Strength 2• Strength 3 • Weakness 2

• Weakness 3

S W

TO• Threat 1• Opportunity 1• Threat 2• Threat 3

• Opportunity 2• Opportunity 3


Case Study 1

Client Organization ICT Vendor

xx xx

Industry

xx

Case: xx

SolutionRequirements Benefit

• xx • xx• xx

Solution Used

26

xx


Strategic Recommendations

xx

xx

• xx

• xx

xx

xx

xxxx xx xx

xx xx


• xx

Thank you for the attentionThe Business Intelligence & Analytics Market – India 2013 report is a part of Netscribes’ IT & ITeS Series.For more detailed information or customized research requirements please contact:

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market research report :business intelligence & analytics market india 2013

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