market research project on n pharmaceutical industry in greater noida
TRANSCRIPT
Pharmaceutical Market Research
Greater NoidaPresented By:-
NavneetAnandSujan
Content
• Summery: Greater Noida City
• Population
• Market Size (Online Data)
• Market Size (Research Data)
• Growth Trend
• Conclusion
Country: IndiaState: Uttar PradeshDistrict: Gautam Budh NagarTotal Population (2011) : 1,07,676Area: 30 km2
Greater Noida Come Under the Purview of NCR
Population of greater Noida City
Market Size
Marketing Research Approach
We, a group of three members visited someMedical Shops, Clinics and Hospital to conductsurvey across Greater Noida City.
Several questions related to our survey were asked.
oAverage Sales Per Day.
o No of Customers Per Day.
o Share of Medicines as well as Other products sold.
Hospitals ATotal Sales: 65,000
Hospitals BTotal Sales: 40,000
ClinicTotal Sales: 24,000
Medicine Store ATotal Sales: 9,000
Medicine Store BTotal Sales:
5,000
No: 8Medicine: 30,000Other: 10,000
No: 3Medicine: 50,000Other: 15,000
No: 20Medicine: 20,000Other: 40,000
No: 20Medicine: 5,000Other: 4,000
No: 10Medicine: 3,000Other: 2,000
Average Per Day Sales
Per Year Sales Category Wise
Hospitals A, 54,000,000
Hospitals B, 86,400,000 Clinic,
14,40,00,000
Medicine Store A,
36,000,000
Medicine Store B,
10,800,000
Medicines
Hospitals A, 16,200,000
Hospitals B, 28,800,000
Clinic, 28,800,000
Medicine Store A,
28,800,000
Medicine Store B,
7,200,000
Other Products
Growth Driver
• The Indian pharmaceuticals marketincreased at a CAGR of 9.4% in 2013 fromUSD6 billion in 2005, and is expected toexpand at a CAGR of 17% to USD50 billion by2020 .
• By 2020, India is likely to be among the topthree pharmaceutical markets byincremental growth and sixth largest marketglobally in absolute size .
Estimated Growth Trend
33.12
38.75
45.34
53.05
62.06
72.61
84.96
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
2014 2015 2016 2017 2018 2019 2020
Mar
ket
Size
(R
s C
r.)
Years
CAGR: 17%
Conclusion
• For an Investor to Invest in Greater Noida,we would recommend to Invest in PharmacyMarket.
• It depends on the ability of the Investorwhether to Invest in Hospitals or Clinic orMedical Shop.
• We preferably recommend to Invest in Clinic due to higher traffic with a lesser cost.
