market research productschap wijn 2009 gfk consumerscan panel consumer tracking 25 march 2010 1...

1

Market research Productschap Wijn 2009 GfK ConsumerScan Panel

Consumer Tracking 25 March 2010

Productschap Wijn 2009(Dutch Wine Board)Market research 25 March 2010

Marco van den Berk Key account manager GfK Panel Services Benelux

2



Content

Key facts Food development Total Netherlands & supermarkets

Total wines

sparkling wines

P-S-V segments

still wines price segments colour formats provinces (NL) district land buyer profiles

3



Total Netherlands:In 2009 the situation differs compared to the situation in 2003/2004, because is 2009 there is (so far) no decline in Nett incomes. BUT: in year 2010 there is a decline predicted.

Development buying power

Financial crisisSeptember 2008

No/limited growth in 2010!Rising unemployment

4



Around September 2008 (beginning of the financial crisis) consumer confidence achieved lowest point, but during the second part of 2009 level increased slowly. However, the negative emotion is still in the lead.

5



Assortiment

Brands

Shop

Trading down related to shop, assortment and brand

BRAND LEADERS – A-BRANDS – PRIVATE LABELS – BUDGET BRANDS

STEAK– CHOP – MINCED MEAT– SAUSAGE - EGG

OUT OF HOME – SPECIAL SHOP – SUPERMARKET - DISCOUNTER?

CONSUMER

6



Total Food market 2009 Food market

2008:€ 55.9 mld2009: € 55.4 mld

Food Service/OOH2008:€ 18.7 mld2009: € 17.8 mld

Supermarkets Food2008: € 25.6 mld2009: €26.5 mld

Speciaal shop/ market2008: € 11.6 mld2009: €11.1 mld

Drug/ non food2008: € 4.4 mld2009: € 4.6 mld

TOTAL SUPERMARKET SALES 2009: € 31.1 mld (+3.4%)*

-1.0%

+3.5% -4.0%

+3.5%Drug stores

Shopping mallset cetera

-5.0%

* Based on 52 weeks

7



Relativenot valuable

Relative high

service

Relative low

service

Relativevaluable

Jumbo 2009

Plus 2009

Super de Boer 2009

Aldi 2009

Lidl 2009

C1000 2009

Dirk v.d. Broek 2009

Jumbo 2003

AH 2009

C1000 2003

Plus 2003

AH 2003

Dirk v.d. Broek 2003

Super de Boer 2003

Lidl 2003

Aldi 2003

All kind of supermarkets are more and more moving up to the middle. Nowadays, retailers try to distinguish themselves by price promotional activities.

8



Promotional activities of A-brands and PL increased during the year 2009 within total supermarkets. In general, promotion rate is higher compared to 2008, what influence the pressure on (e.g.) special shops.

% Promotion Supermarkets Base: weekly periods

0

5

10

15

20

25

30

35

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

A-Brands 2009

Private Label 2009

10



Supermarkets realized a growth due to increased shopping trips. Special shops lose sales because of less visitors, who also visit less frequent. The performance of other stores (inclusive drug stores) slightly improved.

Total NLAll stores

Turn over index

Buyers index(% buying HH)

Trips index(# in visits)

Spending per trip index

(till roll)

Total Supermarkets

103 100 103 100

Total special shops 98 98 97 102

Other outlets/stores

101 100 99 102

11



2

60

38

Consumer expectations 2010: lot of consumers expect to spent less money to food at special shops and/or out of home. Next, in 2010 (for the first time!) consumers indicate that they are going to spent less to food at supermarkets.

Supermarkets Special shops Out of home

4

89

7

7

86

7

-3 0

2010 2009

3

76

20

5

76

19

-17 -14

2010 2009

3

61

36

-36 -33

2010 2009

Less

Same

More

More / same / less spending at specific outlets/stores?

Source: GfK Consumer Jury, 2008: measuring in September/October, 2009

12



2009: +2.6% 2008: +5.5%2009: +2.6% 2008: +5.5%

2009: +1.6% 2008: +0.5%2009: +1.6% 2008: +0.5%

2009: +0.6% 2008: +0.6%2009: +0.6% 2008: +0.6%

2009: +3.4% 2008: +6.2%2009: +3.4% 2008: +6.2%

2009: +1.0% 2008: +5.0%2009: +1.0% 2008: +5.0%

2009: -1.6% 2008: -0.6%2009: -1.6% 2008: -0.6%

2009: +3.2% 2008: +1.1%2009: +3.2% 2008: +1.1%

2009: 14.5% 2008: 11.6%2009: 14.5% 2008: 11.6%

Promo pressure14.9%

Source N=6000 GfK NL ConsumerScan, , (Attention: 2009 excl 53 week effect +1,6%)

GfK Forecast 2010: Total Supermarket turn overLimited growth of 1.5% with an increasing promotion pressure

Total value growth

Value growth per household

Growth number of households

Volume growth per household

Inflation growth

Volume decline per shopping trip

Growth number of trips

14



GfK Wine market What is reported?

Consumer purchases done by household to category wines, bought Consumer purchases done by household to category wines, bought in supermarket or elsewhere (e.g. specialty stores, department in supermarket or elsewhere (e.g. specialty stores, department stores or other stores). stores or other stores).

Not reported Not reported are wine purchases for business related use, informal are wine purchases for business related use, informal meetings, presents or purchases done abroad, et cetera. meetings, presents or purchases done abroad, et cetera.

15



Which week periods are exactly reported?

Year 2007: week 1 till 52 2007. Year 2008: week 2 2008 till week 1 2009. Year 2009: week 2 till week 53 2009.

all periods are 52 weeks and only once New Years Eve is included.

WHY? because shifted New Year Eve over years boundaries.

GfK: Optimal correct trends regarding consumer behaviour.

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Total wines experiences an increasing development due to more buying households (+130.000).Turnover increases even faster because of a higher average price level.

NL households

* growth-% versus year ago

Value growth in supermarkets in 2008: + 6.2%. Value growth in supermarkets in 2009: + 3.4%.

Market shares of category wines increased in total food supermarkets to (almost) 3%.

Year 2007 Year 2008 Year 2009

Volume-growth * +1% +2% +2%

Value growth * +1% +7% +4%

Penetration 78.1% 78.1% 79.9%

Price per 0.75 ltr € 2,63 € 2,77 € 2,83

Development Wines in Netherlands

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€ 2,72 per 0.75 ltr 2008 + € 0,07 vs 2008

€ 3,84 per 0.75 ltr 2009

+ € 0,22 vs 2008

€ 3,36 per 0.75 ltr 2009

+ € 0,04 vs 2008

Total Wines:2009:

Volume 102Value 104

Penetration: 79.9%

2008: Volume 102Value 107

Penetration: 78.1%

Total Still Wine2009:

Volume 101Value 104

Penetration: 72.7%


Penetration: 71.9%

Total sparkling Wine2009:

Volume 133Value 141

Penetration: 26.1%


Penetration: 21.9%

Total P-S-V segment2009:

Volume 92Omzet 93

Penetratie: 32.8%

2008: Volume 94

Value 103Penetration: 33.4%

€ 2,83 per 0.75 ltr 2009

€ 2,77 per 0.75 ltr 2008

NL householdsIndices versus year ago

Value share (%) YEAR 2009

Total wines 100.0 Still wines 78.7

Sparkling wines 5.2 P-S-V segment 14.6

Development total wines by type

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Totaal Mousserend:

index 163

17

13

14

942

4

37

16

19

12

743

4

35

14

29

1054

23

34

Lambrusco

Prosecco

Champagne

Overig Frans

Cava

Sekt

Asti spumante

Ov. mousserendewijn

Value share total sparkling winesPenetration = 21.2%

Penetration = 21.9%

Penetration = 26.1%

Total Sparkling wines 2007 2009:Prosecco developped positively in terms of value shares within segment sparkling wines since 2007. Also Lambrusco, Cava, Asti Spumante and Champagne developped well since 2007. Next, Asti frizzante is gaining volume within other sparkling wines.

2007 2008 2009

index absolute value 2009

versus 2007

Lambrusco 121 Prosecco 356 Champagne 107 Other French 84 Cava 151 Sekt 100 Asti Spumante 119

Other sparkling wines 136

Total sparkling Index 163

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% buying households

Value share within total wines based on age housewife

PERIOD: MAT Q4 2009

Total sparkling wines and Prosecco are more popular among the younger households under 40 years old Lambrusco is bought by older households, where housewife (or man) is between 40-65 years.

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Value shares within strong sparkling wines based on age housewife

PERIOD: average of last 3 years.

Especially Asti Spumante and (in less extend) Cava have a younger buyer profile compared with Champagne and Other French wines. Buyer profile of Sekt is the oldest profile of all strong sparkling wines.

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Development of Segment fruitwines/cider is positively influenced thought the introduction of two new brands in the market during YEAR 2009.

0

100

200

300

400

500

p1 p3 p5 p7 p9 p11

p13 p2 p4 p6 p8 p1

0p1

2 p1 p3 p5 p7 p9 p11

p13

0

2

4

6

8

Bought litres x 1000 % buying households

INTRO2009:

Volume 194Value 218

Penetration: 14.0%


Penetration: 6.0%

Value share: 1.4%

€ 2,24 per 0.75 ltr 2009+ € 0,25 versus 2008

2007 2008 2009

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Total P-S-V:

2009:Volume 92Value 93

Penetration: 32.8%


Penetration: 33.4%

Port


Penetration: 20.2%


Penetration: 20.4%

Sherry


Penetration: 8.4%


Penetration: 10.1%

Vermouth


Penetration: 5.3%

2008: Volume 94

Value 101 Penetration: 6.2%

€ 3,36 per 0.75 ltr 2009

€ 3,32 per 0.75 ltr 2008

excluding other vermouth look-a-likes wines

Value shares (%)JAAR 2009

P-S-V 100.0 Port 49.1Sherry 35.3

Vermouth and others 15.6 Vermouth 9.4

€ 3,95 per 0.75 ltr 2009+ € 0,05 versus 2008

€ 3,45 per 0.75 ltr 2009

+ € 0,07 versus 2008

€ 2,99 per 0.75 ltr 2009

+ € 0,05 vs 2008

Development P-S-V segment per segment


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Total Still Wines ex Perl:


Penetration: 72.7%


Penetration: 71.9%

Totaal Rode stille wijn:

2009:Volume 102Omzet 103

Penetratie: 56.0%

2008: Volume 104Omzet 108

Penetratie: 56.4%

Totaal Witte stille wijn:


Penetratie: 54.4%


Penetratie: 53.0%

Totaal Rosé stille wijn:


Penetratie: 36.5%


Penetratie: 35.5%

€ 2,72 per 0.75 ltr 2009

€ 2,65 per 0.75 ltr 2008

€ 2,24 per 0.75 ltr 2009+ € 0,25 versus 2008

€ 2,65 per 0.75 ltr 2009+ € 0,10 versus 2008

€ 2,58 per 0.75 ltr 2009+ € 0,05 versus 2008

€ 2,79 per 0.75 ltr 2009+ € 0,04 versus 2008

Vruchtenwijnen:


Penetratie: 14.0%

2008: Volume 89

Omzet 100Penetratie: 6.0%

Development Still wines segment


26



80

90

100

110

120

130

140

150

160

1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45 48 51 2 5 8 11 14 17 20 23 26 29 32 35 38 41 44 47 50 53

Poly. (average price) Poly. (Volume) Poly. (% buying HH) Poly. (Value)

Value sales

% buying households

Volume (litres)

Average price per 0.75 ltr

2007 2008 2009

The value growth of Still wines is slightly decreasing during 2009. Same applies for buying households, which (also) influence the volume growth. The driver of value growth is the increasing price level per bottle (0.75 ltr).

Trends based on individual week

32



Based on value Still wines (excl. Perl)

% buying households

+

--

+++

----

108

112

132

128

106

115

102

99

132

97

Index absolute LTRS (base: 2007)

Price per 0,75 ltr

Since 2008 a shift can be detected from the lowest wine price segment (less than €2,50) to the price level just above. Also the performance of still wines above €4,50 per 0.75 ltr has improved. Segment €3.50-4.50 Euro per 0.75 ltr shows a more stable trend.

33



In the northern provinces and Limburg the average spendings per household are the lowest. Also in these regions spendings declined compared to last year.

€105

€95

€102

€63

€94

€71

€71

€83€81

€60

€64

Period 1: Year 2008 Period 2: Year 2009

Average Netherlan

ds€83,- (index 104)

per households(household usage)

€78

Still wines (excl. perl)

Northern provinces

Value index 99

South-east provinces

Value index 103

West & MiddleProvinces

Value index 105

Consumer Tracking Market research Productschap Wijn 2009 GfK ConsumerScan Panel

23 March 2010

Double Income, No Kids

- 2 persons in household

- no children

- Working both fulltime ( 25 hours a week)

Young Singles

- 1 person in household

- no children

- Age: < 40

Households with children, low income


- Household with children (incl. 18+)

- Net Income < € 2300,-

Households with children, high income


- Household with children (incl. 18+)

- Net Income > € 2300,-

Singles (40-65 year)

- 1 person in household

- No children

- Age: 40 – 65

Wage earners (2p)


- No children

- Max. 1 person works fulltime

Pensioners, low income

- 1 or 2 persons in household

- Head of household is retired

AOW/VUT benefit

- Net Income < € 1700,-

Pensioners, high income

- 1 or 2 persons in household

- Head of household is retired

AOW/VUT benefit

- Net Income > € 1700,-

Definitions GfK-Life-Cycle

35



Limited volume growth among profile type young/older singles for still wines. A more positive trend (in litres) among ‘’wage earners families’’ (empty nests) en pensioners. Among DINK’s and HH with kids a decline in volume per household can be detected.

Litres per average household per lifecycle

YEAR 2007

YEAR 2009

Index (litre) 2009

vs 2007

difference in litres per HH

in 2009 vs 2007

Total Netherlands 22,05 22,80 104 + 0.75ltr

Young singles < 40 years 6,11 7,09 116 + 0.98 ltr

Double income, no kids 20,24 17,33 86 - 2.91 ltr

HH with kids, low income 19,86 18,82 95 - 1.04 ltr

HH with kids, high income 26,00 24,81 95 - 1.19ltr

Wage earners (2p.) 32,68 34,57 106 +1.89 ltr

Singles 40-65 years 22,27 22,41 101 + 0.14 ltr

Pensioners, low income 19,46 22,26 114 +2.80 ltr

Pensioners, high income 35,27 37,47 106 + 2,20 ltr

Development volume per average households for total Still wines ( in litres).

*total still wines excluding perl

36



15.0

63.1

30.7

17.615.8

63.0

30.8

18.017.0

64.1

30.5

18.2

0

10

20

30

40

50

60

70

Bottle < 0.75 ltr Bottle 0.75 ltr Bottle > 0.75 ltr Otherpackages

Year 2007 Year 2008 Year 2009

Smaller bottles and other packages (e.g. bag-in-box) gained to a limited extend extra buyers. In terms of value shares both segments are still rather small. The 0.75 ltr bottles are still the standard and even show an increase in buyers in 2009.

Still wines excl. perl Development %

buying HH and volume shares

Volume share 2008 2009 1.0 % 1.2%

Volume share 2008 2009 61.8% 61.7%

Volume share 2008 2009 23.4 23.4%

Volume share 2008 2009 13.8 13.7%

Volume in ltr Value n €

37



% buying households

Smaller bottle formats are especially popular among DINK’s and Wage earners (2p.). Large bottles and other packages are more popular among pensioners, less income.

Period: Year 2009

Value share within total still wines ex. perl based on GfK life cycle

38



Total Still Wines ex perl:


Penetration: 72.7%


Penetration: 71.9%

Total Red wijn:


Penetration: 56.0%


Penetration: 56.4%

Total White wines:


Penetration: 54.4%


Penetration: 53.0%

Total Rosé wines:


Penetration: 36.5%


Penetration: 35.5%

€ 2,72 per 0.75 ltr 2009

€ 2,65 per 0.75 ltr 2008


Development Still wines by sort and colour

€ 2,65 per 0.75 ltr 2009

+ € 0,10 versus 2008

€ 2,58 per 0.75 ltr 2009

+ € 0,05 versus 2008

€ 2,79 per 0.75 ltr 2009

+ € 0,04 versus 2008

Value share (%)JAAR 2009

Still wines (ex perl) 100.0 Red 55.3

White 31.3 Rosé 13.5

39



Relativehighservice

Relativelow

service

Supermarkets position matrix in NL (consumer perception)(Hard) Discount, Middle and Service

Relativeinexpensive

Relativeexpensive

40



Total Still Winesexcluding perl:


Penetration: 72.7%


Penetration: 71.9%

Service Supermarkets:


Penetration: 42.4%%


Penetration: 41.7%

Middle Supermarkets:


Penetration: 32.9%


Penetration: 32.7%

Hard Discounters


Penetration: 40.4%


Penetration: 39.3%



Penetratie: 36.5%


Penetratie: 35.5%

€ 2,65 per 0.75 ltr 2009

€ 2,72 per 0.75 ltr 2008



Penetratie: 36.5%


Penetratie: 35.5%

Totaal Slijterijen:

2009:Volume 93



Penetratie: 9.8%

Liquor stores


Penetration: 9.0%


Penetration: 9.2%

Development still wines by outlet / store type

€ 2,99 per 0.75 ltr 2009

- € 0,01 versus 2008

€ 2,26 per 0.75 ltr 2009

+ € 0,09 versus 2008

€ 4,51 per 0.75 ltr 2009

+ € 0,31 versus 2008

€ 2,56 per 0.75 ltr 2009

- € 0,03 versus 2008


41



After a strong decrease in 2008, no growth of discounters in 2009. Service/middle supermarkets experience a growth up to 60% market share. Liquor stores stabilize their current market share in value in consumer spendings..

NL households

Indices versus year ago

Value shares2008 2009

Total Netherlands 100 100Service/Middle supermarkets 58 60

Hard discount supermarkets 30 28Liquor stores 6 6Other stores 6 6

42



‘’Still French wines’’ are losing ground within each outlet! On the other hand South African wines perform better. Next to this, German wines perform well ( but mainly) at hard discounters.

Still wines total (excl. Perl) 2007 2009 Development value shares countries to outlets

2007 2009 2007 2009 2007 2009 2007 2009

45



Total


Penetration: 72.7%

European:


Penetration: 65.5%

Not European:


Penetration: 50.5%

Frankrijk:


Penetratie: 54.5%

Duitsland


Penetratie: 22.6%

Spanje:


Penetratie: 24.3%

Spanje:

2009:Volume 93


€ 2,72 per 0.75 ltr 2009+ € 0,07 versus 2008

€ 2,56 per 0.75 ltr 2009+ € 0,05 versus 2008

€ 2,95 per 0.75 ltr 2009+ € 0,02 versus 2008

Overig Europees:


Penetratie: 7.9%

€ 1,97 per 0.75 ltr 2009€ 0,07 versus 2008

€ 2,66 per 0.75 ltr 2009€ 0,04 versus 2008

€ 1,78 per 0.75 ltr 2009€ 0,13 versus 2008

€ 2,97 per 0.75 ltr 2009- € 0,01 versus 2008

€ 3,55 per 0.75 ltr 2009€ 0,28 versus 2008

Still Wines ex. Perl by region & country


46



Total Still wines (ex. perl)


Penetration: 72.7%

European:


Penetration: 65.5%

Not European:


Penetration: 50.5%

France


Penetration: 54.5%

Germany


Penetration: 22.6%

Spain


Penetration: 24.3%

Italy


Penetration: 15.7%

€ 2,72 per 0.75 ltr 2009+ € 0,07 versus 2008

€ 2,56 per 0.75 ltr 2009+ € 0,05 versus 2008

€ 2,95 per 0.75 ltr 2009+ € 0,02 versus 2008

Other European


Penetration: 7.9%

€ 1,97 per 0.75 ltr 2009+ € 0,07 versus 2008

€ 2,66 per 0.75 ltr 2009+ € 0,04 versus 2008

€ 1,78 per 0.75 ltr 2009+ € 0,13 versus 2008

€ 2,97 per 0.75 ltr 2009- € 0,01 versus 2008

€ 3,55 per 0.75 ltr 2009+ € 0,28 versus 2008



47



France is losing share within Still wines excl. perl (66% 61%). German wines profit, because of the good performance at hard discounters. Spanish and Italian wines are stabilizing in share within European wines.

Value index 2008 vs 2007

103

Value index 2009 vs 2008

97

Most important European countries based on price per 0.75 litre Still wines (excl. Perl)

48



French Still wines


Penetration: 54.5%

Quality wines


Penetration: 30.0%

Table wines


Penetration: 17.1%

Land wines


Penetration: 40.7%

€ 2,62 per 0.75 ltr 2009€ 2,66 per 0.75 ltr 2008

Total French still wines excl. perl

€ 3,33 per 0.75 ltr 2009+ € 0,20 versus 2008

€ 2,46 per 0.75 ltr 2009+ € 0,01 versus 2008

€ 2,27 per 0.75 ltr 2009+ € 0,05 versus 2008


49



% buying households

Value shares wines qualities French Still wines (ex.

Perl)

Total penetration of French wines did not further decline in 2009. Nevertheless, value sales are going down because the average buyer bought less liters per household (-6%, index 94). Especially French quality wines lost marketshare.

50



% buying households

Within French stil wines no large profile differences are found. Only quality wine is more popular among families with kids and pensioners high income and DINK’s.

Value share Still French wines excl. perl by stage of family cycle

Period: Year 2009

51



30

9

5

5

3

8

3

10

8

French

Bordeaux

Bourgogne

Loire

Elzas

Rhone

Zuid-west

Zuid-oost

Other French

Value share 2009

15

27

4

14

6

8

8

18

100

81

Abs. value index 2009

versus 2008

96

99

81

79

88

74

98

86

French Still Quality wines

Total NL

None French wine region develops positively! Bourgogne, Rhone and quality wines of south-east Franch are just slightly going down.

% buying households 2009

52



Total Still wines ex. perl


Penetration: 72.7%

Not European:


Penetration: 50.5%

European:


Penetration: 65.5%

Zuid-Afrika:


Penetratie: 38.5%

Australië:


Penetratie: 17.8%

Chili:


Penetratie: 22.7%

Argentinië:


Penetratie: 10.0%

€ 2,72 per 0.75 ltr 2009+ € 0,07 versus 2008

€ 2,56 per 0.75 ltr 2009+ € 0,05 versus 2008

€ 2,95 per 0.75 ltr 2009+ € 0,02 versus 2008

Overig NWW-landen:


Penetratie: 12.3%

€ 3,30 per 0.75 ltr 2009€ 0,30 versus 2008

€ 2,61 per 0.75 ltr 2009- € 0,01 versus 2008

€ 3,78 per 0.75 ltr 2009€ 0,14 versus 2008

€ 3,11 per 0.75 ltr 2009- € 0,06 versus 2008

€ 3,28 per 0.75 ltr 2009€ 0,12 versus 2008



53



Total Still wines ex. perl


Penetration: 72.7%

Not European


Penetration: 50.5%

European:


Penetration: 65.5%

South Africa


Penetration: 38.5%

Australia


Penetration: 17.8%

Chile


Penetration: 22.7%

Argentina


Penetration: 10.0%

€ 2,72 per 0.75 ltr 2009+ € 0,07 versus 2008

€ 2,56 per 0.75 ltr 2009+ € 0,05 versus 2008

€ 2,95 per 0.75 ltr 2009+ € 0,02 versus 2008

Other NWW countries:


Penetration: 12.3%

€ 3,30 per 0.75 ltr 2009+ € 0,30 versus 2008


€ 2,61 per 0.75 ltr 2009- € 0,01 versus 2008

€ 3,78 per 0.75 ltr 2009+ € 0,14 versus 2008

€ 3,11 per 0.75 ltr 2009- € 0,06 versus 2008

€ 3,28 per 0.75 ltr 2009+ € 0,12 versus 2008


54



Share of South African wines has risen up to (nearly) 50% within non- European countries. Importance of runner-up Chile has increased (1/5 of the market). Also Australian wines have expanded their share in NWW.

+

Value index 2009 vs 2008:

113


116

+

+

Most important New World Wine countries based on value sales Still wines (excl. Perl)

55



Most important New World Wine countries based on price per 0.75 ltr Still wines (excl. Perl)

+


113


116

€2,54

€3,25

€3,30

€3,33€3,78€3,64

€2,61€2,62

€3,30€2,99 €3,00

€3,16

€3,17

€3,28

€3,11

Growth South African wine is perhaps related to lower price level and not by a declining price setting per bottle.

56



Thank you for your attention !

GOOD LUCK SELLING YOUR WINES

57



Productschap Wijn 2009(Dutch Wine Board)Market research 25 March 2010

Marco van den Berk Key account manager GfK Panel Services Benelux

market research productschap wijn 2009 gfk consumerscan panel consumer tracking 25 march 2010 1...

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