market research powerpoint so far

Market Research!

Blues, Classical, Country, Heavy Metal, Hip-Hop, Jazz, Opera, Rap, Rock and pop! And many more…

What music tastes are catered for already?

Blues music Classical music

Blues, Classical, Country, Heavy Metal, Hip-Hop, Jazz, Opera, Rap, Rock and pop! And many more…

County music Heavy metal music

Hip hop/rap Jazz Indie Pop

Comparing the market…

The image on here is very disturbing but very conventional for this type of magazine. I would expect this kind of image on this type of magazine.

This type of magazine uses dark colours and bright gold and red titles. This is very eye-catching but very much suits its genre.

It displays on the front cover that it has 116 pages of heavy metal related subjects. This would attract the reader to buy this particular magazine as it may be the one with the most pages.

This content is very appropriate for this magazine the “top 25 zombie metal songs” People who are interested in heavy metal would like this feature story as it is different to their normal heavy metal as it’s a different type of heavy metal.

Gripping stories to make the reader interested.

This is a Heavy Metal music magazine. It shows a very disturbing dominant image on the front cover which is conventional for this genre. I would have expected something like this. I think it is very full of information for the reader which I like as it makes the reader buy it. I hope my music magazine will be similar in the fact that it has plenty of information available.


By showing an exclusive interview with Jessie J on the front it makes Jessie J fans want to buy this issue.

Free posters. This attracts audience as young girls love to pin up their favourite celebrity on their bedroom walls and free posters would make them buy. However when doing this you need to be careful that it is a popular celebrity.

Other interests included into the magazine so its not all samey. This is a very good way of attracting an audience and I think it would be good to do something like this.

Bright girly colours that stand out and make it look really eye-catching that will attract young teenage girls that like fashion and pop music.

This magazine is very well laid out, it is a very busy cover, but doesn’t look messy. I think it is very conventional for a girly pop music magazine. I like the fact that it gives away free things and that it caters for other interests as well and not purely pop.


Titles

The title on the ‘Heavy metal’ magazine is very bold and in blood red and gold, as apposed to girly pink, black and white on the ‘Pop’ magazine. Each are very different to each other, but similarly they both stick to a conventional style for their magazines.

General style

The ‘Pop’ magazine uses very girly and eye-catching colours where as the ‘Heavy metal’ magazine uses dark colours. This really emphasises moods of the magazines. The ‘Pop’ magazine is very bright and it creates a general happy mood, and the ‘Heavy metal’ magazine creates a very dark and gloomy atmospheric mood.

Feature stories

These magazines both have a main feature story. The ‘Heavy metal’ magazine features “The top 25 zombie metal songs of all time” which is very relevant to their genre and also ties in with their dominant image. The ‘Pop’ magazines feature is “Exclusive interview with Jessie J, the tears the bullies and the voice” this is also very relevant to their genre. Both these magazines have put in a feature relevant to what their audience crave for so that it drags in their audience and makes them purchase an issue of the magazine.

Other stories

The ‘Pop’ magazine has stories about celebrities and gossip about their lives. Whereas the ‘Heavy metal’ magazine sticks to general articles on their specific music.

The ‘Pop’ magazine also goes onto other interests such as teenage fashion, this is a very good way of doing things as it attracts other audiences that like fashion as well as music. The ‘Heavy metal’ magazine sticks with their genre of music and doesn’t put anything else into it.

Dominant image

The dominant images are very different in comparison to one another. The ‘Heavy metal’ magazine shows a man massacring a zombie with blood splattered around the cover, this is conventional for this type of magazine. The ‘Pop’ magazine shows a happy Pop artist that is popular in the industry, and also ties in with the feature story. I like this idea for my music magazine.

Anything else?

The ‘Pop’ magazine advertises free posters of popular male celebrities and pop stars. This is a great way to attract an audience as young teenage girls do like to pin up their favourite stars in their bedrooms. The ‘Heavy metal' magazine doesn’t advertise anything as free but they advertise that it has 116 pages which attracts an audience and may bring in more people from different magazines of the same genre because it has more pages which means more value for money.

Comparing the market…The title looks like its been scribbled on free hand and loosely. This ties in really well with the blues magazine, as blues music is quite smooth and free. However, it does stick out to me as more of a rock font and colour then a blues magazine. I think it would suit more a blue colour.

The dominant image shows a man who obviously is a blues artist with his saxophone. The man on the cover is coloured which we usually link to blues music as they are historically known for the existence of blues music.

Big white subtitle of stories for this magazine. I think it works really well for this type of magazine as it stands out and grips the reader immediately by these stories as they stick directly to stories on blues music, artists and bands.

“2012 living blues awards winners inside!” This shows that there is an interesting story inside that the audience will want to read and therefore people will buy it from seeing this story.

This is a very typical blues magazine. The dominant image is a perfect shot and shows a blues artist that is old and looks happy doing what he's doing. It features the right stories for the target audience as it grips them in from it and it also has a big stand out title so people recognise what magazine it is.


Feature stories stick to RnB music and artists, doesn’t drift onto other areas and interests.

Sub title is larger then the actual title, it could confuse the audience as they may think this is a magazine called “Breaks out!” and not “XXL” which isn't great as the audience may not buy this issue as they may not think its their magazine.

Gives a preview of what artists they are featuring. This is a great idea as it shows all the upcoming and popular artists which makes their target audience want to buy this magazine.

The dominant image is very conventional for this type of magazine it shows a group of what look to be youths dressed stereotypically how people would expect to see people dressed that like to listen to rap and RnB.

The colour use of this magazine is very bright and busy which works well as it doesn’t look to busy but looks effective.

The title is very conventional for this type of magazine because its big and out their and ties in with the style of RnB.

This magazine shows everything you would expect from an RnB music magazine. The whole overall style looks very hip hop and new. The title is very stand outish, however for this type of magazine I would have expected the title to be in a graffiti font as when you think of hop hop and the type of people that listen to it you always associate graffiti with them.


Titles

In both these magazines they have gone against their convention but in different ways the blues magazine has used a free hand style of title which does fit in with their style of music as the blues are smooth and free, but the red doesn’t really tie in well with the blues as red stands out as a harsh colour and not a smooth relaxing sound. Whereas the colour on the hip hop magazine does work well for its style of music, but I would have thought a graffiti style font would have fit in better to that particular taste in music.

Anything else?

These magazines are both similar in the fact that they don’t advertise anything free or competitions to attract the audience in. They both rely solely on the fact that their stories and front covers are good enough to attract an audience.

Feature stories

These magazines again both use similar cover story methods.

The blues magazine features interviews and biographies on past and present blues artists, where as the hip hop magazine does interviews with fresh and upcoming artists and groups.

I think this works well for these magazines as they are well set out and it interests their audience.

Other stories

These magazines don’t focus on any other interests they both rely on the fact that they have interviews with their artists and groups.

I think the downside to this is there are only so many interviews that can take place as there are only so many artists and groups of these genres so they need to be careful when using their stories, I think to make them better it would be good to include some other interests of these people who like their magazines.

General style

I think the general styles of these magazines are very different. The blues magazine has hardly anything on it and one musician this is conventional because the music is smooth and not busy a lot like how the cover is set out. Where as the hip hop magazine is busy and in your face a lot like their genre of music. Dominant Image

The dominant image on these magazine covers are very different to one another but very conventional to their genre of music. The hip hop magazine shows a gang of youths that are dressed in hoodies and what we associate chavs and gangsters to wear, and so this image fits in well with hip hop as we also associate chavs and gangsters to listen to. In comparison the blues magazine shows a just one person this is usually the case for blues magazines as usually blues artists are usually soloists.

So where are the gaps?

Teenage boys pop magazineAfter researching what magazines are available within the market it has become clear that their aren’t any magazines of this genre. I think it would be good for boys to have a magazine that is solely for them, as if there aren't any available to them in this category then what do they read? I need to do some primary research to find out from the audience, if this became available on the market would they buy it and if so what would they like to see in it? To attract the audience I would focus on other interests and free things as after looking at other magazines it seems an effective way to bring in the target audience.

Musical theatre magazineAfter researching the magazines in different areas of the market, I also discovered that there is no magazines in this particular genre. I think that this would be a really good genre to be put in the market as it would be new and fresh, the downside I see to this is not many people are into musical theatre anymore. Again, I need to do some primary research to find out if people would be interested in this area and what they would like to see within this magazine. To attract the audience I’d do interviews and giveaway free things that the reader would be interested in.

Retro music magazineAgain, not many magazines focus solely on music from past era’s. I think it would be good to put a retro music magazine out there into the market about music throughout the era’s and biography's on the artists and bands. I think it would be good and would target an older audience as its old music. To attract the audience I would advertise free things and put in pull out pages and demo CD’s and DVD’s of the retro artists and bands. To find out if people would buy this and what they would expect to see in this type of magazine I need to do some primary research.

So where are the gaps?

Musical theatre magazineAfter thoroughly researching music magazines in all areas of the market. The market is lacking a musical theatre magazine for the younger generation from around 16-21 years of age, particularly those who like musical theatre that they study it at a university and would like a magazine for their studies. So that it stays for this age range I would make it bright and colourful so its fun and easy to read. I would like to call it a name with something to do with a theatre term, for example, “curtain call” I do like this name for it but I am going to put a multiple choice of names on my questionnaire and leave it to the target audience to decide. Also I would like to advertise giveaways, freebies and competitions in my magazine because I think it’s a good way to sell your magazine as people will take anything if its free. I would also like to focus around other interests within this genre other than just the music. I would like to include stuff such as: • the top 10 songs from the west end, • Interviews with actors/actresses/directors.• Behind the scenes gossip.• Upcoming stars.• Behind the lyrics of the music• The lyrics.• Tributes to past stars of west end, and writers of productions.• Timetable of productions• Competitions • Fan mail answered.And much much more.I think my magazine will work well if I make the right decisions and publish things people want to see. I need to defiantly make a questionnaire to see what people would like in and listen to them when making my final piece.

Existing magazines for my genre

This magazine is looking fairly plain and boring. It doesn’t have a lot on this cover, I will not be doing mine like this.

This magazine front cover is very sophisticated and mature, it has a dominant image of one of the popular people from Broadway/westend. I would like mine to be for a younger audience, and to be a lot brighter and interesting.

This magazine is very bright an vibrant. The dominant image looks like to fun characters in contrast to the other magazines. I like the fact that its giving away things. I’d like mine to be similar to this.

This magazine is very bright an vibrant again. However this character is very serious looking which gives us the representation that this magazine is quite serious.

Existing magazines for my genreI like the fact this is giving away a free theatre ticket, I will use a similar tactic to this to get my magazine sold.

This is also a good way to attract an audience by putting a how to save money on the front because nowadays people will do anything to save money.

The title is very relevant to this genre of magazine. I hope to use a theatre terminology word for my magazine.

Shows the stars/ characters as happy and having fun. This sets a happy tone for the magazine and I think it’s a very good way to sell your magazine as it shows that it’s a good fun magazine to read.

This magazines colour scheme is very bright and eye-catching. It looks really good and readable. It looks fun to read as its bright. If it was dull it would reflect the magazine as a dull boring magazine.

I think the target audience for this magazine is an old generation of people from about 50+. I would like mine to be for a younger generation that are into musical theatre.


This magazine cover looks quite serious from the dominant image on the front as the woman looks like she is upset. This is obviously a photo from a production, which is quite typical for this type of magazine as it reflects more about the stories on the actors/actresses and the productions.

The colour scheme is very bright and happy which attracts the audiences eye and could distract them away from another theatre magazine.

The anchorage for this genre of magazine is appropriate to their target audience as they have interviews, with the actors/actresses, news of the theatre, reviews on productions, theatre gossip and chances to win things.

They don’t advertise freebies within this magazine but they do advertise how to win a walk on part in a west end show and how to save money on theatre tickets.


This magazine contents page looks very well set out and professional. The layout is a lot like a theatre programme which is very relevant to this particular genre and a good idea for my magazine.

The colour scheme is a different colour the front cover. But it is still a bright, vibrant and happy colour which reflects the magazine as a happy and fun magazine as apposed to a dull and boring one.

I like the fact that there isn’t too much on the page and it looks neat and tidy. The pictures are edited to fit in with the colour scheme and proffessionalness of the magazine. It works well and I think mine will look similar as I don’t like the overcrowded look as it makes your magazine look to busy and people will not want to read too much info on what's in the magazine they need a few key words and some photos.

Existing magazines for my genreThe double page spread for this magazine is all black and white with blue titles. I think they could make this look a lot better by adding a bit more colour to the article. To look at this first off I would be reluctant to read it as there is so much writing and it doesn’t look good to read either.

If this article had more colour on it and maybe another photograph then I think it would look more enhancing to read.

However, I do think the way they have done a biography on the character on stage and off stage then questions and answers is a good idea.

I like the way they have set it out. Putting questions and answers on each side clearly, so its easy to read. Then the biography in the middle. This helps to just make it easier to read and understand it.

I don’t think I will be making my magazine’s double page spread this busy as I wouldn’t want to put the reader off with too much writing.


This magazine cover looks again quite fun and bright. I hope to use bright colours on my front cover as this attracts the audiences eye.

The anchorage on this cover is very relevant to this genre. There are scandals, interviews, news, reviews, gossip and chances to win things. It is important to get the correct anchorage on my magazine cover as this could send an audience away to another magazine with the anchorage in they want to read about.

I like the fact that they are advertising to win tickets to some plays again this is relevant to this genre and I would like to do something similar on mine.

In this issue of applause it advertises “inside 8 pages of great offers on theatre & travel” this is advertising other interests but that tie nicely with theatre.


This magazine’s contents page is set out again like a production programme. This magazine seems to stick to this sort of house style.

Again, they have stuck with a black and other colour that’s bright and interesting. This makes it more fun to look at and more readable.

They haven’t used many photo’s again which is good because then it’s not too busy and hard to read. It has a picture of the lady who was on the front cover so that gives the audience a clear understanding that she is going to be one of the top stories in this particular article.

I like the fact that they have put an advertisement for an upcoming production which drags the readers eyes to it straight away as its big and bright.

Existing magazines for my genreThis magazine double page spread is set out as a biography which looks professional and well laid out.

They have used black and bright pink. The bright pink stands out and the words that are in pink are bold which are usually something within the article to get the readers attention and so they read it..

I like the fact that they have done this with the colour scheme, I think it looks quite girly which could be reflecting the person they have written about.

I also like the fact that they have used a black and white photo as it ties in with the colour scheme on this double page spread.

I don’t like the fact that there are loads of writing. I would like to set mine out so it doesn’t look this busy as I don’t think my target audience would be prepared to sit and read through chunks and chunks of writing, they would just buy another magazine.

Conducting primary research

Working on a house style and colour scheme

market research powerpoint so far

Documents