By- John Chia & Tim Bae

MARKET RESEARCH - GAMES

CONTENTS - OCCUPANTS

OCCUPANTS

OBJECTS

OBJECTS

OBJECTIVE

ORGANISATIONS

OPERATIONS

OCCASIONS

OUTLETS

SUMMARY

• 64% of the people who bought the game are male

• 75% of the people are between the age of 12 ~ 15

• More than 50% of the people likes to play RPG games (Rule-playing)

• Xbox is the most popular gaming console

• Most of the people buy the game for themselves instead of other purposes

• Most of the people got the game from their parents or bought it with their own money

• People likes to buy the game when it first come out, but also, some of them like to buy it when the price is decreased

• BestBuy is the most popular outlet that people would buy the game from

Research methods –limitations

• The weakness of market research are :

- Small Sample

- Highly dependent upon researchers skills

- Less easy to generalize

RECOMMENDATION

• Hey Apple, if you want to make some money by creating games, I strongly suggest you to make a XBOX Role-Playing-Game (RPG) for boys who is between the age of 13 ~ 15 and loves walking to BestBuy to buy games when the game first come out

• Also, if Apple wants to be rich, stop making the same device in the different size because it is just a waste of money when it has the same apps and use in different size, there is nothing that gets better

• Apple, if you want to be popular, start thinking outside the box that nobody will think of not even Samsung so that you won’t have to sew them for coping your smooth edge