Market Research Findings

The first method of market research we used was an interview, we interviewed

a teacher who works with pupils with additional support needs.

We also created a survey using survey monkey and surveyed staff within our

school and our partner school which is a special needs establishment.

Findings

The teacher we interviewed liked the app idea because it would be individual

to the pupil and to their needs. She liked the picture feature because it would

help pupils to communicate and increase their confidence. The school are not

currently using apps to support pupils but would be keen to use these in the

future.

Here are some of the findings from our survey:

1. 100% of the people we surveyed liked our app idea.

2. 100% of people we surveyed say this will benefit autistic children

3. 92.9% of people we surveyed said that this app would help them

understand how to communicate

4. 100% of people think this will make a positive impact

5. We asked people how we could further improve our app and some of

the responses were:

Possibly have a section for parents/carers

Put skills into practise

Its good idea to start off with and could further develop once users give

feedback

Make the app grow with the individual

6. 92.9% of people we surveyed said that it would make autistic children

more confident

7. 87.7% of people we surveyed said it would make them feel more

included socially.

8. We asked people if they already had an app like this to support autistic

children and they replied:

Unfortunately no

No

No but if was available to download they would

Alternatives

There are other apps available to support young people with autism. However

our app helps to improve more than just communication skills. Our app will

improve confidence and help them to communicate better due to a higher self

esteem.