market research blog - apparel and footweargo.euromonitor.com/rs/805-kok-719/images/apparel.pdf ·...
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APPAREL AND FOOTWEAREuromonitor International is a global market research company supporting strategic decisions on how, when and where your business will grow.
Our Passport Apparel and Footwear database helps redirect assumptions and uncover new opportunities with global insights on category trends in 46 countries worldwide.
With intuitive navigation to statistics and analysis on the industry, Passport Apparel and Footwear helps move your business forward with a stronger strategic direction.
© EU RO M O N ITO R I NTE R N ATI O N A L 1
RESEARCH APPLICATIONSCompanies around the world rely on Passport to develop growth opportunities and influence strategic planning. Providing a wealth of standardised and cross-comparable statistics across 46 countries, Passport Apparel and Footwear supports critical decision making with data and analysis at the country, region and global level.
Inform market entry strategiesAssess category growth at the lowest level to help
benchmark the most attractive countries for growth,
cluster markets that have similar trends and forecast
how category performance will change in the future.
Benchmark competitionMeasure performance of multi-nationals and local
brands and set realistic growth targets by
understanding your company share and growth
relative to competitors globally, regionally and by
country, providing context and direction to how
you allocate resources.
Examine distribution trendsExplore the full range of potential channels to
maximise revenue and explore the omni-channel
dynamics within each product category.
Identify whitespace opportunitiesIdentify gaps in the market, analyse best practices of
competitors and stay up to date with trends around
the world to help identify and exploit opportunities
for growth.
© EU RO M O N ITO R I NTE R N ATI O N A L 2
INTERACTIVE DATABASEOur research approach ensures quality and cross-country comparability so you can inform your market planning with confidence.
Standardised coverage » Consistent category and channel definitions
Market sizes » 20 years of comparable data
» 15 years of historic data and 5 year forecasts
» Retail value sales trends at retail selling price (RSP)
» Retail volume sales trends
Company and brand data » Company and brand shares, value sales and ranking
» Company data by global brand owner and national
brand owner
» Brand data by global brand name and local
brand name
Additional data » Channel sales analysis
» Jeans analysis by price platform
» Sports footwear by demographic
» Sports apparel by demographic
© EU RO M O N ITO R I NTE R N ATI O N A L 3
INSIGHTFUL ANALYSIS
In-depth and timely analysis helps you understand the scale and direction of industry trends.
Dashboards » Deliver a visual representation of category,
company and channel performance to reveal future
opportunities and threats
» Analyse data on a global, regional and country level
Passport Connector » Use scatter plots to identify and visualise potential
relationships between two data sets
» View both positive and negative correlations to
understand either direct or inverse relationships
between industries and categories
» Discover product complements, substitutes and
other potential socio-economic relationships
Passport Apparel and Footwear Briefing
© EU RO M O N ITO R I NTE R N ATI O N A L 4
INS IGHTFUL ANALYSIS
Megatrend reports » In-depth analysis on the most influential
megatrends shaping the world and how we
do business
Global, strategy and spotlight reports
» Briefings on the latest market trends, new product
activity and emerging growth categories examine
the market from a global and regional perspective
» Published in PowerPoint for easy integration into
your presentations and company reports
Company profiles » Evaluate the market position and financial
performance of the leading national and
international players
Country reports » Analyse key trends and developments in 47 national
markets for categories, competitors and channels
© EU RO M O N ITO R I NTE R N ATI O N A L 5
CATEGORY COVERAGEWe monitor and analyse industry trends in Apparel and Footwear globally, from the “big picture” down to specific category levels.
Categories in Apparel and Footwear include:
Apparel by men’s vs. women’sMENSWEARMEN’S OUTERWEAR
Men’s jeansEconomy men’s jeansStandard men’s jeansPremium men’s jeansSuper premium men’s jeans
Men’s topsMen’s shirtsMen’s jumpersMen’s shorts and trousersMen’s suitsMen’s jackets and coatsOther men’s outerwear
MEN’S UNDERWEARMEN’S NIGHTWEARMEN’S SWIMWEAR
WOMENSWEARWOMEN’S OUTERWEAR
Women’s jeansEconomy women’s jeansStandard women’s jeansPremium women’s jeansSuper premium women’s jeans
Women’s topsWomen’s shirts and blousesWomen’s jumpersWomen’s dressesWomen’s skirtsWomen’s shorts and trousers
Women’s leggingsWomen’s suitsWomen’s jackets and coatsOther women’s outerwear
WOMEN’S UNDERWEARWOMEN’S NIGHTWEARWOMEN’S SWIMWEAR
Apparel by categoryOUTERWEARJEANS
Economy jeansStandard jeansPremium jeansSuper premium jeans
TOPSSHIRTS AND BLOUSESJUMPERSDRESSESSKIRTSSHORTS AND TROUSERSLEGGINGSSUITSJACKETS AND COATSOTHER OUTERWEAR
UNDERWEAR
NIGHTWEAR
SWIMWEAR
CHILDRENSWEARBABY AND TODDLER WEARGIRLS’ APPARELBOYS’ APPAREL
HOSIERYSHEER HOSIERYNON-SHEER HOSIERY
APPAREL ACCESSORIESBELTSGLOVESHATS / CAPSSCARVESTIESOTHER APPAREL ACCESSORIES
FOOTWEARMEN’S FOOTWEARWOMEN’S FOOTWEARCHILDREN’S FOOTWEAR
SPORTSWEARSPORTS APPAREL
Performance apparelOutdoor apparelSports-inspired apparel
SPORTS FOOTWEARPerformance footwearOutdoor footwearSports-inspired footwear
© EU RO M O N ITO R I NTE R N ATI O N A L 6
GEOGRAPHIC COVERAGEPassport Apparel and Footwear offers detailed cross-country comparable analysis of markets worldwide.
We research Apparel and Footwear in:
AFRICA AND MIDDLE EASTEGYPTISRAELMOROCCONIGERIA SAUDI ARABIASOUTH AFRICAUNITED ARAB EMIRATES
ASIA PACIFICCHINAHONG KONG, CHINAINDIAINDONESIAJAPANMALAYSIAPHILIPPINESSINGAPORESOUTH KOREATAIWANTHAILANDVIETNAM
AUSTRALASIAAUSTRALIA
EASTERN EUROPECZECH REPUBLICHUNGARYPOLANDROMANIARUSSIAUKRAINE
LATIN AMERICAARGENTINABRAZILCHILECOLOMBIAMEXICO
NORTH AMERICACANADAUSA
WESTERN EUROPEAUSTRIADENMARKFRANCEGERMANYGREECEITALYNETHERLANDSNORWAYPORTUGALSPAINSWEDENTURKEYUNITED KINGDOM
© EU RO M O N ITO R I NTE R N ATI O N A L 7
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you maximise your investment, first by understanding
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and then guiding you to the most relevant and useful
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in-country analysts, we can provide local, timely
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provide Passport training across our clients’ divisions.
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Passport Home is customised to suit your needs.
© EU RO M O N ITO R I NTE R N ATI O N A L 8
OTHER SERVICES
Euromonitor International is dedicated to delivering quality market intelligence enabling better informed business decisions.
Related Passport contentThe following content can be integrated with your
Apparel and Footwear subscription:
Euromonitor ConsultingEuromonitor Consulting designs research solutions to
reach our client’s specific needs. Our consulting team
works to answer your commercial questions with data
and insights generated by our research experts,
industry knowledge and worldwide network of
on-the-ground analysts.
Euromonitor Consulting works collaboratively with
you to identify growth opportunities, supporting
functions from strategy, finance, innovation and
insights, to category and marketing teams.
Our cost-effective research will change the way
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EXPORT DEVELOPMENT / MARKET ENTRY MARKET OVERVIEW
INTRODUCTION / OVERVIEW / COUNTRY OVERVIEW / NEXT STEPS /
Euromonitor Consulting Market Entry deliverable example
» Beauty and
Personal Care
» Competitor Analytics
» Consumer Appliances
» Consumer Finance
» Digital Consumer
» Eyewear
» Home and Garden
» Home Care
» Industrial
» Industry Forecast Model
» Lifestyles
» Luxury Goods
» Personal Accessories
» Population
» Retailing
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