market research blog - apparel and footweargo.euromonitor.com/rs/805-kok-719/images/apparel.pdf ·...

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APPAREL AND FOOTWEAR Euromonitor International is a global market research company supporting strategic decisions on how, when and where your business will grow. Our Passport Apparel and Footwear database helps redirect assumptions and uncover new opportunities with global insights on category trends in 46 countries worldwide. With intuitive navigation to statistics and analysis on the industry, Passport Apparel and Footwear helps move your business forward with a stronger strategic direction.

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Page 1: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

APPAREL AND FOOTWEAREuromonitor International is a global market research company supporting strategic decisions on how, when and where your business will grow.

Our Passport Apparel and Footwear database helps redirect assumptions and uncover new opportunities with global insights on category trends in 46 countries worldwide.

With intuitive navigation to statistics and analysis on the industry, Passport Apparel and Footwear helps move your business forward with a stronger strategic direction.

Page 2: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

© EU RO M O N ITO R I NTE R N ATI O N A L 1

RESEARCH APPLICATIONSCompanies around the world rely on Passport to develop growth opportunities and influence strategic planning. Providing a wealth of standardised and cross-comparable statistics across 46 countries, Passport Apparel and Footwear supports critical decision making with data and analysis at the country, region and global level.

Inform market entry strategiesAssess category growth at the lowest level to help

benchmark the most attractive countries for growth,

cluster markets that have similar trends and forecast

how category performance will change in the future.

Benchmark competitionMeasure performance of multi-nationals and local

brands and set realistic growth targets by

understanding your company share and growth

relative to competitors globally, regionally and by

country, providing context and direction to how

you allocate resources.

Examine distribution trendsExplore the full range of potential channels to

maximise revenue and explore the omni-channel

dynamics within each product category.

Identify whitespace opportunitiesIdentify gaps in the market, analyse best practices of

competitors and stay up to date with trends around

the world to help identify and exploit opportunities

for growth.

Page 3: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

© EU RO M O N ITO R I NTE R N ATI O N A L 2

INTERACTIVE DATABASEOur research approach ensures quality and cross-country comparability so you can inform your market planning with confidence.

Standardised coverage » Consistent category and channel definitions

Market sizes » 20 years of comparable data

» 15 years of historic data and 5 year forecasts

» Retail value sales trends at retail selling price (RSP)

» Retail volume sales trends

Company and brand data » Company and brand shares, value sales and ranking

» Company data by global brand owner and national

brand owner

» Brand data by global brand name and local

brand name

Additional data » Channel sales analysis

» Jeans analysis by price platform

» Sports footwear by demographic

» Sports apparel by demographic

Page 4: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

© EU RO M O N ITO R I NTE R N ATI O N A L 3

INSIGHTFUL ANALYSIS

In-depth and timely analysis helps you understand the scale and direction of industry trends.

Dashboards » Deliver a visual representation of category,

company and channel performance to reveal future

opportunities and threats

» Analyse data on a global, regional and country level

Passport Connector » Use scatter plots to identify and visualise potential

relationships between two data sets

» View both positive and negative correlations to

understand either direct or inverse relationships

between industries and categories

» Discover product complements, substitutes and

other potential socio-economic relationships

Passport Apparel and Footwear Briefing

Page 5: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

© EU RO M O N ITO R I NTE R N ATI O N A L 4

INS IGHTFUL ANALYSIS

Megatrend reports » In-depth analysis on the most influential

megatrends shaping the world and how we

do business

Global, strategy and spotlight reports

» Briefings on the latest market trends, new product

activity and emerging growth categories examine

the market from a global and regional perspective

» Published in PowerPoint for easy integration into

your presentations and company reports

Company profiles » Evaluate the market position and financial

performance of the leading national and

international players

Country reports » Analyse key trends and developments in 47 national

markets for categories, competitors and channels

Page 6: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

© EU RO M O N ITO R I NTE R N ATI O N A L 5

CATEGORY COVERAGEWe monitor and analyse industry trends in Apparel and Footwear globally, from the “big picture” down to specific category levels.

Categories in Apparel and Footwear include:

Apparel by men’s vs. women’sMENSWEARMEN’S OUTERWEAR

Men’s jeansEconomy men’s jeansStandard men’s jeansPremium men’s jeansSuper premium men’s jeans

Men’s topsMen’s shirtsMen’s jumpersMen’s shorts and trousersMen’s suitsMen’s jackets and coatsOther men’s outerwear

MEN’S UNDERWEARMEN’S NIGHTWEARMEN’S SWIMWEAR

WOMENSWEARWOMEN’S OUTERWEAR

Women’s jeansEconomy women’s jeansStandard women’s jeansPremium women’s jeansSuper premium women’s jeans

Women’s topsWomen’s shirts and blousesWomen’s jumpersWomen’s dressesWomen’s skirtsWomen’s shorts and trousers

Women’s leggingsWomen’s suitsWomen’s jackets and coatsOther women’s outerwear

WOMEN’S UNDERWEARWOMEN’S NIGHTWEARWOMEN’S SWIMWEAR

Apparel by categoryOUTERWEARJEANS

Economy jeansStandard jeansPremium jeansSuper premium jeans

TOPSSHIRTS AND BLOUSESJUMPERSDRESSESSKIRTSSHORTS AND TROUSERSLEGGINGSSUITSJACKETS AND COATSOTHER OUTERWEAR

UNDERWEAR

NIGHTWEAR

SWIMWEAR

CHILDRENSWEARBABY AND TODDLER WEARGIRLS’ APPARELBOYS’ APPAREL

HOSIERYSHEER HOSIERYNON-SHEER HOSIERY

APPAREL ACCESSORIESBELTSGLOVESHATS / CAPSSCARVESTIESOTHER APPAREL ACCESSORIES

FOOTWEARMEN’S FOOTWEARWOMEN’S FOOTWEARCHILDREN’S FOOTWEAR

SPORTSWEARSPORTS APPAREL

Performance apparelOutdoor apparelSports-inspired apparel

SPORTS FOOTWEARPerformance footwearOutdoor footwearSports-inspired footwear

Page 7: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

© EU RO M O N ITO R I NTE R N ATI O N A L 6

GEOGRAPHIC COVERAGEPassport Apparel and Footwear offers detailed cross-country comparable analysis of markets worldwide.

We research Apparel and Footwear in:

AFRICA AND MIDDLE EASTEGYPTISRAELMOROCCONIGERIA SAUDI ARABIASOUTH AFRICAUNITED ARAB EMIRATES

ASIA PACIFICCHINAHONG KONG, CHINAINDIAINDONESIAJAPANMALAYSIAPHILIPPINESSINGAPORESOUTH KOREATAIWANTHAILANDVIETNAM

AUSTRALASIAAUSTRALIA

EASTERN EUROPECZECH REPUBLICHUNGARYPOLANDROMANIARUSSIAUKRAINE

LATIN AMERICAARGENTINABRAZILCHILECOLOMBIAMEXICO

NORTH AMERICACANADAUSA

WESTERN EUROPEAUSTRIADENMARKFRANCEGERMANYGREECEITALYNETHERLANDSNORWAYPORTUGALSPAINSWEDENTURKEYUNITED KINGDOM

Page 8: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

© EU RO M O N ITO R I NTE R N ATI O N A L 7

AS A CLIENT YOU WILL RECEIVE

Dedicated account managementYour personal account manager is available to help

you maximise your investment, first by understanding

your broader strategic objectives and areas of focus

and then guiding you to the most relevant and useful

insights.

Real-time supportLeveraging our network of 15 global offices and 1,000+

in-country analysts, we can provide local, timely

support to help address specific research queries and

provide Passport training across our clients’ divisions.

Insights delivered to your inboxSet up an RSS feed and a weekly email alert to ensure

you do not miss our latest industry, country and

company analysis, podcasts and videocasts.

Passport Home is customised to suit your needs.

Page 9: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

© EU RO M O N ITO R I NTE R N ATI O N A L 8

OTHER SERVICES

Euromonitor International is dedicated to delivering quality market intelligence enabling better informed business decisions.

Related Passport contentThe following content can be integrated with your

Apparel and Footwear subscription:

Euromonitor ConsultingEuromonitor Consulting designs research solutions to

reach our client’s specific needs. Our consulting team

works to answer your commercial questions with data

and insights generated by our research experts,

industry knowledge and worldwide network of

on-the-ground analysts.

Euromonitor Consulting works collaboratively with

you to identify growth opportunities, supporting

functions from strategy, finance, innovation and

insights, to category and marketing teams.

Our cost-effective research will change the way

you think about, approach and take action in global

markets. With more than 8,000 projects completed,

Euromonitor Consulting has the expertise to work

on a variety of projects.

EXPORT DEVELOPMENT / MARKET ENTRY MARKET OVERVIEW

INTRODUCTION / OVERVIEW / COUNTRY OVERVIEW / NEXT STEPS /

Euromonitor Consulting Market Entry deliverable example

» Beauty and

Personal Care

» Competitor Analytics

» Consumer Appliances

» Consumer Finance

» Digital Consumer

» Eyewear

» Home and Garden

» Home Care

» Industrial

» Industry Forecast Model

» Lifestyles

» Luxury Goods

» Personal Accessories

» Population

» Retailing

Page 10: Market Research Blog - APPAREL AND FOOTWEARgo.euromonitor.com/rs/805-KOK-719/images/Apparel.pdf · 2020-06-08 · RESEARCH APPLICATIONS. Companies around the world rely on Passport

CONTACT US

REQUEST A DEMOgo.euromonitor.com/Passport-DemoRequest.html

CONTACT USwww.euromonitor.com/contact-us

FOR MORE INFORMATIONwww.euromonitor.com/apparel-and-footwear

SOCIAL MEDIA

A PPA R E L A N D F OOT W E A R FAC TS H E E T–3 .4 - 0 1 1 9 © EU RO M O N ITO R I NTE R N ATI O N A L 9