market research ana & marina
TRANSCRIPT
MARKET RESEARCH
Insurance
INSURANCE
Trough this survey we’ll have
the oportunity to understand
and learn more about market
needs in the particular segment
of Insurance service.
GENDER
4
6
FemaleMale
DO YOU HAVE ANY INSURANCE?
10
0
Yes No
10
1
7
WHAT KIND OF INSURANCES ?
HousingBusiness Life Car
WHEN DO YOU PAY FOR (ALL)
YOUR INSURANCES ?
10
1
7
AnualSemianual Quarterly Montthly
1
9
DURING THE LAST TEN YEARS HAVE
YOU EXPERIENCED ANY KIND OF
CRIME ?
Yes No
DOES THE ISSUE OF CRIME
WORRY YOU?
0 0 0
9 1
Once in
a WileNever
Someti
mes
AlwaysRarely
0 0
1 9
0
WHAT LEVEL OF SECURITY IS
THERE IN YOUR AREA?
Very
safe
MediumUnsafeVery
unsafeSafe
6
12 2
WHAT KIND OF PROTECTION DO
YOU USE IN YOUR HOME?
Alarm
Sistem
Animal OthersFences
8
0
WOULD YOU LIKE TO INCLUE ALL
YOUR INSURANCES IN ONE ONLY
INSURANCE THAT COVERS
EVERYTHING?
NoYes
10
0
ARE YOU SATISFIED WITH YOUR
CURRENT SERVICE?
Yes No
THANK YOU FOR YOUR TIME
Made by :
Ana & Marina
Technical Marketing