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Market Relevant Credentials: The New “Normal”

Larry Good, Corporation for a Skilled WorkforceBrenda Perea, Colorado Community College System

Kathleen Radionoff, Madison (WI) College

www.connectingcredentials.org

August 17, 2016

1. Paint a picture of how diverse credentials can add value for students, workers, employers and other stakeholders

2. Identify actionable opportunities for:

Using innovations underway to improve how we use credentials to support learners and employers

Priorities for changes that can be set in motion within our own business practices

Goals for this session

• A documented award by a responsible and authorized body that has determined that an individual has achieved specific learning outcomes or attained a defined level of knowledge or skill relative to a given standard.

• Umbrella term that includes:DegreesCertificates Industry/Professional CertificationsLicensesBadges

What is a Credential?

CredentialingMarketplace

Many types of credentials

Fragmented, multi-layered, complex “system” that doesn’t work well for employers, individuals or educators

Highly diverse and decentralized

Many actors: schools, industry groups,

occupational groups, licensing boards,

accreditors, and more

• Different purposes• Different quality

assurance mechanisms

• Different metrics for awarding

• Difficult to understand Public and employer policies struggle to keep pace with new

developments

The Problem…..

Why Do We Need Connected Credentials?

Connected Credentials Create On and Off Ramps for Learners in the Journey Post-Secondary Education and Careers

• 76 percent of CEOs of companies in the Inc. 5000 say finding qualified people is a major concern for their companies.

• In a survey of 126 CEOs of major U.S. companies conducted by the Business Roundtable and Change the Equation, 97 percent of respondents cited the skills gap as a problem, and 62 percent reported trouble finding applicants for jobs requiring information technology and advanced computer knowledge

Finding and retaining people with the skills they need.

Employers Frustration

Connecting Credentials Lumina Foundation/CSW/106 Co-Sponsors

National Summit – October 2015

Work Groups/Action Plan –September 2016

Field-Based Experimentation/Change

www.connectingcredentials.org

Connecting Credentials

http://www.connectingcredentials.org/

• All learning matters -- wherever it’s obtained

• All credentials are based on learning outcomes/competencies

• Credentials are portable, transferrable, and easily understood by learners and employers

• Learners and employers – the consumers of credentials -- can make informed choices about the value of different credentials for their needs

• Credentials are supported by digital, comprehensive learner records that communicate what the learner knows and can do, aggregate learning from multiple providers, and add depth by providing access to work products from the learner.

Key Attributes of a “New” System

• Workforce agencies have long worked with nondegree credentials: certificates of completion work readiness credentials occupational certifications (e.g. CDLs)

• Shifting policy emphasis now: Competencies rather than seat time Stacking/combining credentials – career pathways Focus on employer adoption/use of credentials

Credentials & Workforce System

• Degrees are not always valuable in a particular “job”• Certificates are often short-term• Increasing use of smaller credentials to meet “just in time”

skill training

Looking Ahead

What Matters• Concentrating on NOT creating dead end credentials and

trapping people in employment silos.• Using credentials to help to connect K-12, higher

education, industry training to workforce pathways

Employer Decision-Making In Credentials

How Can Digital Badges Help a Company With Talent Management?

Remember…Grades and paper certificates are Symbols with Implicit Meaning

One viewpoint is that certifications primarily function is to filter candidates out of positions or advancements, digital badges exist to help candidates compete by showcasing their strengths.

38% of organizations use or plan to use digital badging in the future.

81% will maintain or increase their use of badges in the future.

Digital badging can connect employers to job seekers.

Employer must have access to a database of badged specialists

Badged candidates must have visibility into employment opportunity

Seamless connection as a result of technology

What’s the Difference

• Are easily understandable• Assure quality• Up to date• Be interconnected• Enable comparisons.

Digital Badges Capture Competency in Different Ways

Digital badges can be used by anyone to instantly display the skills and competencies they have acquired from training or professional development opportunities.

Common Uses for Digital Badges

The Values of Digital Badging

Concerned about the Validityof a Badge?

Verified by:• Technical Standards

concerning Meta Data • Displays the identified

competencies of the badge

Digging Deeper into Badge Metadata

CCCS Badge AnatomyThis badge validates that an individual has the skills and knowledge to successfully complete process planning, basic drilling applications, machine set ups, operations, inspection techniques and safety standards.• Demonstrate safe and proper use of cutting tool assembly , tool

selection, process planning and setup to include: machine configuration, selection, operation sequencing, and work-holding concepts/devises, aligning cutters to center bunch, mounting stops, movable vise-jaw adjustment.

• Effectively use machining applications of counter-boring, countersinking, drilling, reaming and tapping applying correct operations such as deburring and part loading (vise/fixture).

• Demonstrated ability to interpret block tolerances, line types/conventions, orthographic projection, surface finish requirements, and title blocks /revisions.

• Use geometrical dimensions and tolerancing feature control frame, control symbols, tolerancing categories, characteristics in inspections to ensure compliance to block tolerances, line types and conventions, orthographic projection surface finish requirements and title block and revisions.

• Link to the NIMS Credentialing site

https://www.nims-skills.org/web/nims/6

Badges Help Anyone Standout From a Crowd

Use Competencies which Employers Understand

Real World ExamplesIBM Started with external Badges

for industry recognized IT skills Quickly realized the value

added for talent management, now is internally badging their employees

Bank of America Understood hiring by competency Need for internal recognition of

competency identification Internally badging all their current

HR professionals Prepared to now handle

applicants digital badgesFossil• Started with external badges for

mentoring students in design• Quickly realized the value

added for talent management, now is internally badging their employees mentoring students

• Using digital badges in leadership development

Microsoft• Started with external badges

for IT skills• Using digital badges for IT

certifications due to ability to verify credentials

How Did We Start?Sector Summits

http://www.sectorssummit.com/sector-partnerships/

In Colorado--Why Badges? Why Now?

DemandsIndustry

Manufacturing Sector Shortage of qualified workers =15,000 per year

May 2015Executive Branch of Colorado state government requested alternative credentials

Solution

Identified Competencies that are Learner Focused, Community Centered and Industry Driven in the form of Digital Badges

Transparency of learning Competencies at a granular level Link what knowledge to what a

badge earner “can do”

Portability Follows the learner through a life

long learning pathway Data can be verified and certified by

badge consumer

Issuing Badges

• Access the badge

Badge

• Review the meta data

Meta data• Compile

the meta data

Competencies

• Transcript

PLA

• Identify granular Competencies

Competencies

• Identify how to measure Mastery

Assessments• Compile the

meta data

Meta data

• Issue digital credential

Badges

Receiving Badges

ECOSYSTEM

CCCS Workforce Targeted BadgesIndustry driven badge competencies: Technical Math, Machining, Engineering Graphics, Faculty Development

WWW.CCCS.EDU/BADGES

Connecting Credential Competencies in Advanced Manufacturing

Department of Treasury, Machinist: Set up and operate machines for machining pieces at unusual or compound angles. Determine proper gear train and gear ratios to produce specific pitch, lead, and pitch diameter for various standard and nonstandard screw threads, making the necessary computations for differential, compound and angular indexing.

Can Badges = Jobs?Barber-Nichols Inc., CNC Lathe Machinist/Programmer: Programming and use of CNC equipment.

• Demonstrate safe/proper setup/use of: boring soft jaws or collet, machine controls, mounting workholding devices, program verification (dry run), setting geometry offset for center cutting tools, setting XZ geometry offsets.

• Accurate selection of cutter applications/features/attributes to manufacturer’s technical data references.

• Effective operations of: deburring, fixture/geometry offset adjustments, machine controls/startup/shutdown/warmup, part loading(vise/fixture) tool height offset adjustments.

• Inspection/verification of: feature with/out size, runout, surface finish, and total runout.

• Executing applications of: facing, OD turning.• Effective process planning, to include: machine

configuration/selection, operation sequencing and work-holding concepts/devises.

• Accurate programming of: cutter radius compensation, developing and interpret setup sheets, fixture offsets, motion commands, plotting coordinates, program structure/formats, code memory, rectangular coordinate system, and selecting program zero.

• Link to the NIMS Credentialing site

https://www.nims-skills.org/web/nims/6

Madison College | School of Professional and Continuing Education

Connecting Higher Education and Workforce

Digital Badges at Madison College


Why Badges?• Adult workers need to continually upskill

• Noncredit training poorly represented on transcripts

• Rise of social media’s role in the job search

• Documentation of informal training


Implementation of a New Technology/Concept

• Began in 2012• Technology issues• Mapping Curriculum • Educating students• Employer outreach


Building a Digital Badge

1. Define your company’s purpose for digital badges

2. Determine required/supplemental course material

3. Review current/create new curriculum4. Identify course learning objectives5. Align learning objectives with

national/employer standards

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Building a Digital Badge

Digital Badge

Certified by recognized

brand

Articulates marketable

skill(s)

Demonstrates proof of

learning (rigor)

Aligns to industry &/or

employer standards

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Digital Badge Hierarchy39


Aligning to National Standards40


Electronic Health RecordsBadge Analytics

41


Beer: Brewing Science-Microbiology & Fermentation

Badge Analytics

42


Marketing Channel Strategy43


Cleary Building Corporation44


Why Digital Badges?1. Utilize social media to expand

brand2. Track Training/trainees3. Create course awareness

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Pre-Survey of Cleary Trainees

0 2 4 6 8 10 12 14 16

Are you currently motivated to progress through courses?

Have you ever shared your training on social media?

Have you ever received online endorsements or accoladesfrom your training?

8

3

0

7

12

15

Cleary Trainees – Pre-Survey Questionnaire Responses

No Yes

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Employer Feedback• “Unique and dynamic way to present certificates and

record achievements through social media channels”

• “…the use of Madison College’s digital badges provides us with a proven and verified method of showcasing all of our education efforts and achievements.”

• “Because of the verifiable rigor, and the ability to align the training to our specific industry or employer standards, we are ensured that our employees have gained the knowledge and skills necessary to be proficient in their positions.”

• “…as our employees share their badges via social media networks, Cleary Building Corp. benefits from the social media exposure each time a badge is shared.”

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The Voice of the Learner“I posted the badge on my LinkedIn account. I think the badge could be a great resource when I am looking for a promotion with Cleary. It demonstrates what I know and that I took the time to learn.” – Blake N., Fremont NE

“I have it on my LinkedIn, it is another way to show what I have achieved. I think it could also be great to demonstrate to potential clients that I have the knowledge to provide them with the best solution every time.” – Michael H., Cokato, MN

“It was nice to be able to post something about my new career with Cleary, it was something I was proud of and marked a new part of my life.” – Patrick L., Butler PA

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Setting Badge Standards• IMS Global Open Badge Extension for

Education project• Credential Transparency Initiative• Right Signals Grant – Lumina/AACC

These initiatives are interested in: badge specification meaning of badges connecting badges to other credentials signaling the value of badges to

students and employers.

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Follow Up?Larry [email protected]

Brenda [email protected]

Kathleen [email protected]

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mailto:[email protected]



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