market-proofing your career - accounting & financial women's … · 2019-12-02 · 10...
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Market-Proofing Your Career:Building Your Personal Brand
August 2, 2014
2014 Empowering Today’s Accountant Seminar
Mesa, Arizona
Jerry Bostelman, CPA
Vaco Founder
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“People need to be reminded more
often than they need to be instructed.”
-- Samuel Johnson
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2006
Consider the Timeline:
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2009
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The Present
The Future???
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Tumultuous Economy
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The Tides Have Changed…
• The world is smaller
• Opportunity is changing
• No such thing as a long term career
• Efficiencies are king
• Margins matter
• Immediate access to knowledge is more important than being
knowledgeable
"It's only when the tide goes out that you learn who's been swimming
naked.“
-- Warren Buffett
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Who’s Responsible?Stiff
Competition
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Tools & Methods Are Constantly Changing
Remember When…. vs.
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• Strategic Business Partner to the CEO.
• See Strategic Growth Opportunities in an Increasingly Competitive Marketplace.
• Build and Lead Winning Teams.
• Deliver Value through effective and efficient shared services.
• Globalization opportunities to drive efficiencies, reduce costs and increase revenues.
• Realigning cost structures for growth.
• Communication with Operations and IT - across all disciplines.
• Understand and Speak in Metrics.
• Middle Man between the C Suite, Back office and front lines of the
company.
• Anticipate even most remote risks knowing rest of leadership team
is hungry for the rewards.
• Systemize historical review, focus time and effort on future.
What do CEOs want in a CFO?
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The Answer:
All Of The Above!
(A Personal Benchmark)
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Touching all parts of the
business:
• Trusted Advisor to C-Suite
• Strategy/Growth
• Finance / Treasury
• Evolving Technologies
• Operations
• Reporting/Metrics
• Risk Management
The Transformation to a CFO Role
Keeping
Score
Adding Value
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It Takes a Village:
Building Highly Effective Teams
• Hire The Best – Even if They Are Smarter Than You
• Open and Honest Communication
• Break Down Departmental Silos
• 360 Degree Reviews
• Keeping It Fresh
• External Extensions of Your Team Phone a Friend: Global advisors
Attorneys
Bankers
CPA Firms
Recruiters
Technology Experts
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Going Viral: Opportunities & Pitfalls
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Going Viral: Opportunities & Pitfalls
1. Google yourself and see what employers or prospective employers
are seeing.
2. LinkedIn IS your career brand but don’t ignore Facebook
3. Even Frank Abignale says you gotta’ do it!
4. Avoid over-publicizing your resume – i.e. posting on CareerBuilder
or Monster (stigma goes along with being “all over the job boards”)
5. Important to look “current” with technology on your resume
-- Avoid highlighting 10-key or Lotus 123 skills
-- Update personal email address if needed – aol or hotmail are
considered outdated
6. Go on Glassdoor to see what employees are saying about your
company and prospective employers
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10 Networking lunches per quarter (peers, mentors, external advisors, etc.)
9 Updated recommendations at all times (4 supervisory, 3 peer, 2 subordinate, 2 service providers)
8 Networking events per year (conferences, CPE, etc.)
7 Master 7 new skills/evolving trends per year (new software, social media, languages, etc.)
6 Internal team - career development conversations per year
5 LinkedIn additions per month (quality vs. quantity)
4 Read 4 business books per year
3 Meaningful contributions to 3rd party efforts per year (speaking engagement, articles, blogs)
2 Update your resume and benchmark against the ideal -- twice a year
1 Look out for #1 – All the Time!
Market-Proof Career Plan: Top 10 List
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Source: Robert Half 2014 Salary Guide
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Source: Robert Half 2014 Salary Guide