market profile: pittsurgh vs. salt lake city

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Market Profile Pittsburgh Vs Salt Lake City

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A visual comparison of two bustling cities. Which one offers more opportunities for a recent college grad?

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Page 1: Market Profile: Pittsurgh Vs. Salt Lake City

Market ProfilePittsburgh Vs Salt Lake City

Page 2: Market Profile: Pittsurgh Vs. Salt Lake City

Population Pittsburgh

Salt Lake

0 100000 200000 300000 400000

188,124

302,193

*population over 1 year of age

Page 3: Market Profile: Pittsurgh Vs. Salt Lake City

Traditional college students 18-24

Pitt

sbur

ghSalt Lake69%

50.2%

Page 4: Market Profile: Pittsurgh Vs. Salt Lake City

Race Comparison

52% 48%

PittsburghSalt Lake

White

8%

92%

Black

50% 50%

American Indian/Alaska

Native

Page 5: Market Profile: Pittsurgh Vs. Salt Lake City

55%45%

Asian

Salt LakePittsburgh

100%

Native Hawaiian

77%

23%

Other

Page 6: Market Profile: Pittsurgh Vs. Salt Lake City

Median Income Ranges

PittsburghSalt Lake

30,28019,860

51,649 50,582

66,182

50,75240,158

30,533

Page 7: Market Profile: Pittsurgh Vs. Salt Lake City

Income Range Percentages

22%

33%

36%

9% 20%

30%43%

8%

Pi

g hrubstt tlaS

ekaL25-44yr15-24yr

45-64yr65+

Page 8: Market Profile: Pittsurgh Vs. Salt Lake City

Educational Attainment for Bachelors Degree or Higher

0

12.5

25

37.5

50

18-24 25-34 35-44 44-64 65+

12.9%

47.7%41.2% 40.9%

44%

21.3%

56% 46.6%

31.1%26.9%

PittsburghSalt Lake

Page 9: Market Profile: Pittsurgh Vs. Salt Lake City

Unemployment Statistics

0

10

20

30

40

16-19 20-24 25-44 45-54 55-64 65-74 75+

Pittsburgh Salt Lake

30.7%

24.8%

9.5%

7.4%3.5%

7.6%

5.4%

6.1%

4%

5.7%3%

1.2%3.4%

4.9%

Page 10: Market Profile: Pittsurgh Vs. Salt Lake City