market profile 2017 santa monica...
TRANSCRIPT
CA S
AN
TA M
ON
ICA
40
BLO
OM
ING
DA
LE’S
PACI
FIC
COA
ST H
IGH
WAY
PACI
FIC
COA
ST H
IGH
WAY
N
COLORADO ESPLANADE
COLORADO ESPLANADE
NO
RDST
ROM
SAN
TA M
ON
ICA
PIER
THIR
D S
TREE
T PR
OM
ENA
DE
SANTA M
ONICA FREEWAY I-1
0
SANTA M
ONICA FREEWAY I-1
0
THE
VIL
LAG
E AT
SA
NTA
MO
NIC
A
EXPO
LIG
HT
RAIL
STA
TIO
N
HU
NTL
EY H
OTE
L
FAIR
MO
NT
MIR
AM
AR
HO
TEL
SHA
NG
RI-L
AG
EORG
IAN
HO
TEL
SHO
RE H
OTE
L
ARC
LIG
HT
CIN
EMA
S
OW
NED
OTH
ER
COLORADO ESPLANADE
COLORADO ESPLANADE
COLORADO ESPLANADE
COLORADO ESPLANADE
COLORADO ESPLANADE
SAN
TA M
ON
ICA
PLAC
E
HO
TEL
CARM
EL
BREN
TWO
OD
TON
GVA
PA
RK
HA
MPT
ON
INN
& S
UIT
ES
COU
RTYA
RD B
Y M
ARR
IOTT
MA
LIBU
4.4
MIL
ESM
ALI
BU 4
.4 M
ILES
VEN
ICE
BEA
CH
2.9
MIL
ESVE
NIC
E BE
ACH
2.
9 M
ILES
S A N T A M O N I C A , C A
M A R K E T P R O F I L E 2 0 1 7
FOR INFORMATION:310-260-8300Macerich.com
PROPERTY TYPE:Open-air Destination, Fashion and Dining
TOTAL SQUARE FEET:517,000
MAJOR RETAILERS:Bloomingdale’s, Nordstrom, NIKE
RESTAURANTS & ENTERTAINMENT:The Cheesecake Factory, Sonoma Wine Garden,
The Curious Palate, True Food Kitchen, ArcLight Cinemas
FOOD COURT:10 units
BUILT / RENOVATED:1980 / 2010
POPULATION
2016 Total Population 461,068 1,163,222 13,320,613
2021 Total Population 478,294 1,202,194 13,806,580
2016-2021 Population Growth 3.7% 3.4% 3.6%
HOUSEHOLDS
2016 Total Households 212,793 499,281 4,354,894
2021 Total Households 220,016 514,071 4,494,560
2016-2021 Household Growth 3.4% 3.0% 3.2%
INCOME
Average Household Income $114,600 $110,020 $90,960
Median Household Income $76,863 $68,767 $61,511
Per Capita Income $53,653 $47,833 $30,234
HOUSEHOLD INCOME RANGES
$50,000 + 138,133 64.9% 306,960 61.5% 2,566,307 58.9%
$75,000 + 108,746 51.1% 235,973 47.3% 1,860,530 42.7%
$100,000 + 84,154 39.5% 180,062 36.1% 1,331,825 30.6%
$150,000 + 48,441 22.8% 105,362 21.1% 672,146 15.4%
AGE
Median Age 37.1 37.7 35.7
EDUCATION/OCCUPATION LEVELS
Bachelor’s Degree Plus 207,205 61.7% 429,108 51.6% 2,896,733 32.8%
White Collar 208,942 80.8% 452,487 74.4% 3,805,385 61.3%
RACE/ETHNICITY
White 295,085 64.0% 656,620 56.4% 6,809,849 51.1%
Black 25,856 5.6% 177,413 15.3% 906,236 6.8%
American Indian 2,252 0.5% 5,523 0.5% 92,475 0.7%
Asian 74,412 16.1% 122,965 10.6% 2,096,142 15.7%
Pacific Islander 954 0.2% 3,027 0.3% 37,072 0.3%
Other Race 62,509 13.6% 197,674 17.0% 3,378,839 25.4%
Hispanic or Latino 90,133 19.5% 299,006 25.7% 6,086,306 45.7%
Not Hispanic or Latino 370,936 80.5% 864,215 74.3% 7,234,307 54.3%
DAYTIME EMPLOYMENT
Total Businesses 30,368 73,236 558,908
Total Employees 335,600 776,080 6,174,844
Source: U.S. Census Bureau. ESRI 2016
LOS ANGELES-LONG BEACH-ANAHEIM, CA [MSA]
DEMOGRAPHIC SUMMARY
PRIMARY TRADE AREA TOTAL TRADE AREA
SANTA
MONICA
PLACE
TRADE AREA MAP
N
LEGEND
SANTA MONICA PLACE
PRIMARY TRADE AREA
SECONDARY TRADE AREA
COMPETITIVE CENTERS
OTHER CENTERS
PARKING STRUCTURE841 STALLS
PARKING STRUCTURE1,012 STALLS
ARCLIGHT CINEMAS(LEVEL 3)
BARNEYSNEW YORK
ROLEX
TIFFANY& CO.
NIKE
LOUISVUITTON
SITE PLAN
UPDATED 3/17
MARKET FACT SHEET
NATIONAL GEOGRAPHIC RANKED SANTA MONICA
AS ONE OF THE “TOP TEN BEACH
CITIES IN THE WORLD”
OVER 15,000 HOUSEHOLDS IN THE TRADE AREA HAVE INCOMES GREATER
THAN $500,000
65% OF SANTA MONICA RESIDENTS, AGE 25 AND OVER, HOLD A
BACHELOR’S DEGREE COMPARED TO THE U.S. AVERAGE OF 33%
129,000 DAYTIME EMPLOYEES WORK WITHIN
A 3-MILE RADIUS
74,000 COLLEGE STUDENT POPULATION
WITHIN A 5-MILE RADIUS (UCLA & SANTA MONICA COLLEGE)
DOWNTOWN SANTA MONICA DRAWS
16 MILLION PEOPLE ANNUALLY
ANNUAL TOURIST SPENDING IN SANTA MONICA IS
$1.84 BILLION (61.6% OF TOTAL FROM SHOPPING AND DINING)
METRO RIDERSHIP FROM SANTA MONICA TO DOWNTOWN LOS ANGELES IS PROJECTED TO BE
64,000 DAILY RIDERS BY 2030
SANTA MONICA BOASTS 35 HOTELS WITH MORE THAN 3,600 TOTAL ROOMS
2,972 HOTEL ROOMS ARE LOCATED WITHIN A 1-MILE RADIUS OF SANTA MONICA PLACE
48% OF TOTAL VISITORS TO SANTA MONICA ARE FROM INTERNATIONAL MARKETS
SANTA MONICA PLACE IS ADJACENT TO THE 3RD STREET PROMENADE AND STEPS AWAY FROM THE FAMED SANTA MONICA PIER, DRAWING 6 MILLION VISITORS EACH YEAR
THE WESTSIDE’S ‘SILICON BEACH’ IS HOME TO OVER 500 TECH COMPANIES AND IS CONSIDERED TO BE THE 2ND LARGEST TECH HUB IN THE U.S.
SANTA MONICA, CA
CA S
AN
TA M
ON
ICA
40
BLO
OM
ING
DA
LE’S
PACI
FIC
COA
ST H
IGH
WAY
PACI
FIC
COA
ST H
IGH
WAY
N
COLORADO ESPLANADE
COLORADO ESPLANADE
NO
RDST
ROM
SAN
TA M
ON
ICA
PIER
THIR
D S
TREE
T PR
OM
ENA
DE
SANTA M
ONICA FREEWAY I-1
0
SANTA M
ONICA FREEWAY I-1
0
THE
VIL
LAG
E AT
SA
NTA
MO
NIC
A
EXPO
LIG
HT
RAIL
STA
TIO
N
HU
NTL
EY H
OTE
L
FAIR
MO
NT
MIR
AM
AR
HO
TEL
SHA
NG
RI-L
AG
EORG
IAN
HO
TEL
SHO
RE H
OTE
L
ARC
LIG
HT
CIN
EMA
S
OW
NED
OTH
ER
COLORADO ESPLANADE
COLORADO ESPLANADE
COLORADO ESPLANADE
COLORADO ESPLANADE
COLORADO ESPLANADE
SAN
TA M
ON
ICA
PLAC
E
HO
TEL
CARM
EL
BREN
TWO
OD
TON
GVA
PA
RK
HA
MPT
ON
INN
& S
UIT
ES
COU
RTYA
RD B
Y M
ARR
IOTT
MA
LIBU
4.4
MIL
ESM
ALI
BU 4
.4 M
ILES
VEN
ICE
BEA
CH
2.9
MIL
ESVE
NIC
E BE
ACH
2.
9 M
ILES