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market positioning of coffee chains in india

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Positioning of Coffee Chains in India with details about number of stores and approx cost for two. The positioning is based on Number of stores i.e penetration and cost variables.

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Page 1: Market positioning of coffee chains in india

More number of Outlets / Shops

Less number of Outlets / Shops

ExpensiveReasonable

Café Coffee Day(300, 1500)

Barista Lavazza (400,225)

Tata StarBucks(1000,20)

Gloria Jean’s Coffee (500,40 )

The Coffee Bean(600,30)

Cuppa (350,40)

Costa Café (700,150)

(cost for two, number of outlets in India)

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