market players in the crowdfunding space: micropayments, subscriptions, tipping, kachingling
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www.kachingle.com | [email protected]| 650 215-8406
Crowdfunding Sites You Love
Market Overview
Online Content & Service Payment Models
1.20.10prepared by
www.kachingle.com | [email protected]| 650 215-8406
User-centric
No “mental transaction costs”
Tap into existing social networks
Financial transparency
Fun, entertaining, like a game
Kachingle Guiding Principles
www.kachingle.com | [email protected]| 650 215-8406
indi
vidu
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/ use
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Ease of use (reduction in “mental transaction costs”)
difficult effortless
Micropayments Decide each time At price set by producer No financial limits Encourages copycat sites (e.g. music
biz) Creates barriers for viral & social
behaviors
Online Payment Systems – Alternatives to Advertising
Decide each time At a price explicitly set by user No financial limits Co-exists with advertising Enables viral & social behaviors
Tipping
Subscriptions Decide once (for each subscription) At price set by producer No financial limits Encourages copycat sites (e.g. music
biz) Creates barriers for viral & social
behaviors
Crowdfunding (Kachingling) Decide once (for everything) At a price implicitly set by user
(equitably distributed) Financial limits (bounded total $) Co-exists with advertising Enables viral & social behaviors Social recognition & association
www.kachingle.com | [email protected]| 650 215-8406
indi
vidu
al c
onsu
mer
/ use
rpr
oduc
erWh
ose
val
ue
syst
em i
s ap
pli
ed?
Ease of use (reduction in “mental transaction costs”)
difficult effortless
Micropayments Decide each time At price set by producer No financial limits Encourages copycat sites (e.g. music
biz) Creates barriers for viral & social
behaviors
Alternative Payment Systems
Decide each time At a price explicitly set by user No financial limits Co-exists with advertising Enables viral & social behaviors
Tipping
Subscriptions Decide once (for each subscription) At price set by producer No financial limits Encourages copycat sites (e.g. music
biz) Creates barriers for viral & social
behaviors
Crowdfunding Kachingling Decide once (for everything) At a price implicitly set by user
(equitably distributed) Financial limits (bounded total $) Co-exists with advertising Enables viral & social behaviors Social recognition & association
Contenture
BitPass
TipJoy
SprinklePenny
Kachingle
Journalism Online
PayyAttention
www.kachingle.com | [email protected]| 650 215-8406
Competitive Feature Matrix
Business Model
No Mental Transaction
Costs
Producer v.s.
Consumer
Social Networking
Building a Persona
Launch Verbing-up
Kachingle Kachingling
Contenture Contentur-ing
Payy
Attention
PayyAttention-ing
JournalismOnline
Journalism-Onlining
Sprinkle
Penny
SprinklePenny-ing