market opportunities of aviator sunglasses an outline about the history and the development of the...
TRANSCRIPT
Market opportunities of Aviator sunglasses
an outline about the history and the development of the “Pornobrille“
• invented in 1937 by Ray-Ban
• first customer (for years): US Air Force
• standard equipment in dogfights and day missions
• designed with „form follows function“
• 70s: famous with rock musicians
• 80/90s: skateboard community
Ray-Ban & The Air Force
Origin
Facts
Types
Promoters
Statistics
Opportunities
Further Information
Facts
Origin
Facts
Types
Promoters
Statistics
Opportunities
Further Information
• high diameter (50 mm +)• thin metal frames• covering entire range of the eye• slightly bulged out• Polarization (since 1941)
Stars of the „Pornobrille“
Origin
Types
Promoters
Statistics
Opportunities
Further Information
• world famous with Tom Cruise in „Top Gun“• used by porn actors in the early 70s
• „Pornobrille“
• fits with a moustache („Pornobalken“)
Market Development
Origin
Types
Promoters
Statistics
Opportunities
Further Information
Market share
Absolute Market*
*in millions
Prospects
Origin
Types
Promoters
Statistics
Opportunities
Further Information
• European markets currently under pressure• Chinese manufacturers enter the market• High-class brand provider (= profitable)• Asian markets develop quickly• concentrating on focus groups, such as:
• rockstars• pilots• american cops
• journalists• modern business students
RWS e.V.
Origin
Types
Promoters
Statistics
Opportunities
Further Information
Running with Sunglasses e.V. Am Eichwald 627283 Verden/Aller
2006 issues:• Volkswirtschaftliche Konsequenzen des Pornobrillenhandels• Competence-based Pornobrillen Brand Management
www.rws.us.ttJust do not take everything serious that comes to your mind ;-)
Sources: Brain, Internet