market motive - mea 2015-14-02
TRANSCRIPT
©2007 Market Motive, Inc.
When Digital Marketing Moves Too Fast to Teach from Print
Industry Designed CurriculumFor Higher Education Providers
Jeff HarnoisGlobal Vice President, Higher Education & Licensing
831-250-0465
©2007 Market Motive, Inc.2
Who Is Market Motive?
The industry’s leading digital marketing curriculum publisher.
Serving major universities, agencies, and Fortune 500 companies.
©2007 Market Motive, Inc.
What The Research Indicates:
- Digital ad spend will exceed $100b by 2019- More than television and radio COMBINED!
©2007 Market Motive, Inc.
46,000+ Current Jobs for “Digital Marketing”
©2007 Market Motive, Inc.
©2007 Market Motive, Inc.
©2007 Market Motive, Inc.
WPP Companies Using Market Motive to train their Digital Marketers
©2007 Market Motive, Inc.
In-House Marketing using Market Motive to train their Digital Marketing teams:
©2007 Market Motive, Inc.
The Market Motive Advantage
Constantly Updated content
Structured courses
Authoritative, recognized industry leaders
Engaging streaming video lessons
Extensive resources for learners
Virtually any platform
Flexible implementation
Instructor tools
©2007 Market Motive, Inc.
Higher Education Advantage
Address both hard and soft skills employers seek:
• Hard skills – SEO, analytics, mobile, content, social media, PPC, optimization & conversion, display
• And soft skills – communication, analysis, planning, writing, working on teams
©2007 Market Motive, Inc.
The Good News . . . You’ve got a friend in the digital marketing curriculum
development and publishing business
• Authoritative• Up to date• Academically structured• Flexible• Novice to advanced• Associate, Bachelor, Graduate • Professional Development and Continuing Education
©2007 Market Motive, Inc.
SEOTodd Malicoat
Social MediaJennifer Cario
FundamentalsMatt Bailey
Web AnalyticsAvinash Kaushik
ConversionBryan Eisenberg
Content MarketingGreg Jarboe
Pay Per ClickBrad Geddes
MobileJeff Hasen
Critical Disciplines
©2007 Market Motive, Inc.
Market Motive Faculty
Respected, authoritative industry thought leaders.
Best selling authors
Keynote speaker at major conferences, such as, SES, SMX and Pubcon and they are continuously invited back year over year.
©2007 Market Motive, Inc.
White Label Licensing
• Our content, your platform, your instructor, your brand
• Academic courses, professional development
Textbook Replacement
• Our content, our platform, your instructor, dual branded
• Specific content, direct pay, augment academic courses
Co-branded Reselling
• Our content, our platform, dual branded
• Professional development, workforce, CE, corporate
Options for Education Partners
©2007 Market Motive, Inc.
White-label Licensing – Make it Yours!
• Our content – streaming videos, workbooks, exams• Your LMS, your instruction, your course, your brand• Kept up to date by Market Motive• Ultimate flexibility, license content you need• Resources for faculty• May qualify for OMCP® certification• Associate, Bachelor, and graduate level usage
©2007 Market Motive, Inc.
Benedictine UniversityInternet Marketing MBA
©2007 Market Motive, Inc.
Robertson CollegeBA: Internet Marketing
Flipped classroomCohort modelPart of “traditional” program
©2007 Market Motive, Inc.
Courses as Textbook – eBook on Steroids!
• Our content, our platform, co-branded• Your course, your instruction• Students pay direct or through bookstore• We provide branded e-comm portal• May qualify for OMCP® certification• Easily and quickly implemented• Associate, Bachelor, and graduate level usage
©2007 Market Motive, Inc.
Palm Beach State CollegeIntro to Web Site Development
Offered in IT ProgramOnline supplemental material
©2007 Market Motive, Inc.
UT ChattanoogaIntroduction to Online Advertising
Communications DegreeCohort, flipped modelAdding another course for Fall
©2007 Market Motive, Inc.
FIT SUNYGlobal Digital Marketing/Brand Management
Graduate level courseDelivered US & Europe
©2007 Market Motive, Inc.
Co-branded Reselling
• Our concentrations, our platform, our resources• Your catalog, co-branded portals• Generous revenue sharing structure• Aligned with OMCA/OMCP® certification• Custom professional development programs• Ready made Workforce and CE programs• Qualify for third-party funding• Easily and quickly implemented
©2007 Market Motive, Inc.
Duke University Continuing StudiesDigital Media & Marketing Certificate
• Developed in conjunction with Duke• Professional Certificate Program• Open enrollment, self-paced• In-depth – over 200 contact hours• Customized portal• Shared revenue model
• More than double interest of any other program• First enrollments within 5 weeks
©2007 Market Motive, Inc.
©2007 Market Motive, Inc.
Market Motive Curriculum – Extensive, Current, Flexible, Affordable
• Novice to advanced
• Streaming video lessons
• Workbooks, quizzes, exams and more
• Authoritative content
• Continually updated
• Fully digital
• Runs on “anything”
©2007 Market Motive, Inc.
- Market Motive curriculum is OMCP qualified- Prepares students to test for certification- Emerging as an employment requirement
©2007 Market Motive, Inc.
Some Gifts for You!Available at http://mo.am/MEA
Free introductory level video lessons • Social media, SEO, Content, Conversion, PPC, Mobile, Analytics
• Yours to use with students, colleagues, other departments
• We’ll even brand the page and videos for you!
Digital Marketing Manager’s Guide – 1st Edition• eBook available for download
• Ideal for marketing management courses
Online Marketing Skill Sets – 2015• Recently published white paper
• Over 600 survey respondents, and 30 in-depth interviews
©2007 Market Motive, Inc.
Want to Know More?
Stop by and say hello . . . we’re eager to know how you’re teaching digital marketing
Visit our website: www.MarketMotive.com
Contact us:
Jeff Harnois
831-250-0465
©2007 Market Motive, Inc.