market monitor overview
DESCRIPTION
Market Monitor is a new market-sizing service from The 451 Group and Tier1 Research, offering a five-year, bottom-up market size, share and growth forecast for key segments of the enterprise technology marketplace.TRANSCRIPT
Market Monitor
451 Research is focused on the business of enterprise IT innovation. The company’s analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments.
The 451 Group
Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research.
The Uptime Institute is ‘The Global Data Center Authority’ and a pioneer in the creation and facilitation of end-user knowledge communities to improve reliability and uninterruptible availability in datacenter facilities.
TheInfoPro is a leading IT advisory and research firm that provides real-world perspectives on the customer and market dynamics of the enterprise information technology landscape, harnessing the collective knowledge and insight of leading IT organizations worldwide.
ChangeWave Research is a research firm that identifies and quantifies ‘change’ in consumer spending behavior, corporate purchasing, and industry, company and technology trends.
Agenda
Market Monitor background & team
Product Overviews
Taxonomies
Product deliverables
Methodology/process
Q&A
Gathering market intelligence is the core competency of the company
Market Monitor
Vendor/ product relative strength
End users/ post-
mortem analysis
Vendors/ competitor interview
Background
Market Monitor Analyst TeamIndustry Analysts:• William Fellows, Founder/Principal Analyst, CloudScape (21 yrs)• John Abbott, Founder/Principal Analyst (26 yrs)• Rachel Chalmers, Research Director, Infrastructure Computing (15 yrs)• Henry Baltazar, Senior Analyst, Storage (13 yrs)• Dennis Callaghan, Senior Analyst, Enterprise Software (13 yrs)• Karin Kelley, Analyst, Infrastructure Computing (13 yrs)• Antonio Piraino, VP & Research Director,Tier1 Research (13 yrs)• Simon Robinson, Research Director, Storage (13 yrs)• Sean Hackett, Research Director. Cloud, InfoPro (10 years)• Agatha Poon, Research Manager, Tier1 Research (12 years)
Market Monitor Analysts:• Greg Zwakman, Research Director, Quantitative Services• Elizabeth Nelson, Analyst, Quantitative Services• Swapna Subramani, Analyst, Quantitative Services
451 Research
Enterprise software
Business applications
Software infrastructure
Storage
Storage hardware
Storage infrastructure
Storage components
Storage management software
Data protection and availability
Archiving specialists
Systems
Hardware
Processors
Systems software
Networks & Media
Infrastructure hardware
Management & OSS software
Edge appliances
IP applications & servers
Digital media infrastructure
Mobile Software
Mobile office
Mobile middleware
Databases
Mobile management
Mobile security
Mobile VPNs
Location-based services
Application and content distribution
Cloud Related Coverage
Market Monitor Products
Cloud Computing: Cloud As a Service• 200+ Tracked Vendor Participants• 15 Market Segments
Cloud Enabling technologies: Virtualization and On-Premise• 120+ Tracked Vendor Participants• 6 Market Segments & 9 Sub-Segments• Revenue segmented by Geography, Vertical & Customer Size
Desktop Virtualization Ecosystem• 50+ Tracked Vendor Participants• 4 Market Segments
Cloud As a Service Taxonomy
Cloud as a Service
Infrastructure as a Service
Com
pute
as a
Se
rvic
e
Stor
age
as a
Se
rvic
e
Platform as a ServicePa
aS fr
om S
aaS
Stan
d Al
one
PaaS
Platf
orm
M
anag
emen
t
Software as a Service
IT M
anag
emen
t as
a S
ervi
ce
ERP
CRM
Cont
ent &
Co
llabo
ratio
n
Cloud Enabling Technologies Taxonomy
Cloud Enabling Technologies
Server Virtualization
Hype
rviso
r
Cont
aine
rs
Adm
inist
ratio
n
ManagementM
onito
ring
Capa
city
Pla
nnin
g
On-
Prem
ise C
loud
M
anag
emen
t
Auto
mati
on
Test
-Lab
Appl
icati
on F
abric
&
Dev
elop
men
t
Back
up &
HA
Secu
rity
I/O
On
Ram
ps/C
loud
Br
oker
s
Desktop Virtualization Taxonomy
Desktop Virtualization
Server, Client, Cloud & OS Hosted
Desktop Virtualization
Application Virtualization
User Virtualization
Virtualized Desktop
Management
Unique value delivered through Market Monitor
Best data on emerging tech with revenue models for EACH vendor
Geographic, vertical and customer size
2/yr Bi-Annual Overview Reports10/yr Segment Focused Reports
Provides insight into growth factors and dynamics
Detailed market insight, trend analysis and forecasting
True bottom-up process
Breakdowns
Reports
Market Inhibitors & Accelerators
Key Points & Market Dynamics
Market Monitor Process
Step 1:Industry Analyst Insight
Group vendors by segment
Step 2: Step 3: Step 4:Create
revenue model for
EACH vendor
Estimate Confirmations
Cloud & Virtualization
Survey Results
Vendor Participants
Analysts
End Users
Financial Data
M&A Data
Vendor Briefings
End User Feedback
Larger Public Vendor Example
Use publicly available information as foundation
Estimate process similar to private vendors
M&A & contacts within emerging segment of vendors
Market Monitor: Bi-Annual Market Overview Report
Market Monitor: 10/yr Segment Focus Report
Market Monitor: Data Files
Market Monitor: Analyst Time
‘Spot’ Access to Analysts:• Unlimited quick inquiry by
email or phone to Market Monitor Analysts
In-Depth Access to Analysts:• Structured consultation
with Market Monitor Analysts
Q&A
Greg Zwakman [email protected]
415-989-1555 x122
415-989-1555 x110
Elizabeth [email protected]
415-989-1555 x144
Swapna [email protected]
415-424-4451