In the Beginning

MarketMaker in the Beginning…Before it was MarketMaker

• MarketMaker in 2000

• First mock up of MarketMaker concept

• Developed to teach the concept of target marketing to farmers

• Non-interactive static illustrations for classroom use

• MarketMaker in 2001

• Designed as an Illinois-based site for livestock and meat industry

• Beta version never functioned

2001… An Experiment

• First live site

• One state (Illinois)

• 38,000 Food businesses

• 12 Farmer profiles

MarketMaker, 2004

• MarketMaker 2.0

• 7 states

• Buy/Sell Forum

• National Portal to connect states’ sites

MarketMaker, 2007

http://www.marketmaker.uiuc.edu/index_pcs.asp

• MarketMaker 3.0

• New streamlined mapping system

• More content

• Advanced searching capability

MarketMaker, 2010

MarketMaker, 2011

MarketMaker, 2014A Brand New Chapter and a Bright Future

Outreach and Teaching

Texas MarketMaker Users Facility

Dr. Marco Palma presented MarketMaker, Houston Urban Food Production Conference, 2013

Dr. Marco Palma trained farmers in Nicaragua on Marketing Strategies

Dr. Mark Waller presented MarketMaker,Blackland Income Growth 52nd Annual Conference, 2014

Dr. Mark Waller spoke about MarketMaker and Social Media Marketing, Texas Aquaculture Association Conference, 2014

Texas MarketMaker booth at theAnnual Fort Bend Vegetable Conference

Texas MarketMaker meeting with the Texas Olive Growers Association and Council

Connecting Globally to Help Feed the World

Delegation from Tokyo University of Agriculture and Technology, 2010

MarketMaker Workshop, Bangladesh, 2011

MarketMaker Seminar, Philippines, 2012

Chinese Trade Mission, 2012

India, 2014

Past Farm Credit Innovation Award Winners

Innovators

2011 Ohio MarketMaker Team

2011 South Carolina MarketMaker Team

Martha Sullins, 2012First Runner Up: Education, Research, and Outreach

2012 Kentucky MarketMaker Team

Blank Lanford, 2012First Runner Up: Partnership Award

2012 Mississippi MarketMaker Team

2013 New York MarketMaker Team

2013 Iowa MarketMaker Team

2013 Michigan MarketMaker Team

Locally, Regionally, Nationally

Teaching and Reaching Out

Title

Title

Title

Title

Title

Title

Title

Title

Title

Meeting Produce BuyersUnited Fresh Produce Show, Las Vegas

MarketMaker goes to Washington

Title

USDA Visits

Title

US Senate

O-H-I-OAg Outlook Forum

Friends and Faces

Tom Stenzel, CEOUnited Fresh Produce

Kristian Moeller, CEOGlobal GAP

Saul Morales, SYSCOQuality Assurance

Debra Garrison PrimusLabs

Larry TaylorMid American Airport

Devi RajaFeeding America

Thomas FennimoreGlobal GAP

USDA Partnership Award

Riverside Research MarketMakerOur Future Looks Bright

The Newest Faces of the MarketMaker Team

Thank you, Everyone

Fond Memories, Strong Partners, Great Friends

Happy 10th Birthday