market like a pro: marketing and branding strategies for small business

Marketing and Branding Strategies For Your

Business

Market Like an Expert

A presentation by Susan Kelly-Easton

Competitive Edge Career Services - Susan Kelly-Easton

Susan Kelly-Easton


Business Essentials


What You Might Be Missing


Clear Up Confusion


Get Unstuck


Who has the solutions?


Marketing?


Branding!


What is branding?

Source: InterBrand

The World’s Strongest BrandsThe World’s Strongest Brands


A Unique Promise of Value


What branding is not!


Your Business + Your Brand = Your Marketing Strategy


So how does it work?


Brain Break


Step 1: Take a look inside


Step 2: Check the lay of the land


Step 3: What do others see?


Define Your Brand Identity


Put Your Brand To Work


Reduce Risk


Location, Location, Location


Words!


Relationships

YOU


Don’t I look great?

Market Like an Expert

Questions

Business