market health pit stop 2 entrepreneurship & business planning
TRANSCRIPT
MarketHealth
PIT STOP 2
ENTREPRENEURSHIP & BUSINESS PLANNING
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Entrepreneurship & Business Planning
Exploring and exploiting opportunities …
Strategy: Formulating a plan of actions to generate a (sustained) competitive positioning in the marketplace
Business model: Designing and fine-tuning an operational logic that reflects strategy
Tactics: Implementing effectively this business model
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Academy of Entrepreneurship & Business Planning
A one-week crash test of entrepreneurial projects
From causal to effectual logic
Shifting from technology-based to market-based mindset
Accelerating the learning by experiencing, (suffering), and enjoying the entrepreneurial venturing
Pitching BP in front of investors, business incubators, TT specialists, big pharmas
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Academy of Entrepreneurship & Business Planning
Key figures
24 entrepreneurial projects, 35 entrepreneurs
15 coaches trained to the methodology
11 nationalities
Numerous fields: clinical research, medical devices, public health prevention, nutrition, domotics, …
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Academy of Entrepreneurship & Business Planning
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Pit stop 2: Entrepreneurship & Business Planning
Our panelists
Daniela Marino: Researcher and EU Project Manager, University Children's Hospital of Zurich, Switzerland
Bruno Reynolds: Consultant, Isis Innovation, United Kingdom
Claire Skentelbery: Secretary General, European Biotechnology Network, Belgium
Christian Suojanen: Co-founder and chairman, TTS Global initiative, United Kingdom
Jean- Claude Tagger: Chief Operating Officer, Quasardb, France