market environment and demand forecasting
TRANSCRIPT
WHAT ARE THE BEST METRICS FOR MEASURING MARKETING PRODUCTIVITY?
MARKETERS ARE FACING INCREASED PRESSURE TO PRESENT QUANTIFIED RESULTS
MEASURING PRODUCTIVITY
IS PART OF MARKET RESEARCH
MARKETING METRICSDEPENDS ON BUSINESS TO BUSINESS. WE WILL SEE FEW EXAMPLE OF THE SAME
HERE IS A SHORT CLIP EXPLAINING EVERY MINUTE DETAIL WE NEED TO KNOW ABOUT METRICS
MARKETING METRICSIF YOU ARE ALREADY MEASURING MARKETING PRODUCTIVITY THEN ASK YOURSELF THIS QUESTIONS?
DO YOU ROUTINELY RESEARCH CONSUMER BEHAVIOUR?
DO YOU COMPARE YOUR EXPECTED RESULT WITH ACTUAL RESULTS?
DO YOU ADJUST SHORT TERM PERFOMANCE ACCORDING TO THE CHANGE IN YOUR MARKETING BASED ASSETS?
DO YOU COMPARE YOUR RESULTS WITH YOUR COMPETITIORS?
THE ANSWER TO QUESTION ASKED
