market entry strategies - myanmar

MARKET ENTRY STRATEGIESBusiness Series Urban Development& Infrastructure Development

12th August 2013 Berjaya Times Square Hotel

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Touted to become the next economic frontier in Asia by the IMF, Myanmar has in the

last year begun to show great potential as an investment destination with the easing of

international sanctions as the country undergoes political and economic reforms. The

implications of an economy that is full of potential is the immediate need to re-look city

planning and have in place a sound urban infrastructure that would support this growth.

As Myanmar opens to the influx of international investment capital, new retail, commer-

cial, and residential development will put pressure on city planners and decision

makers. The country is urgently seeking to develop a comprehensive urban develop-

ment plan to manage the planned growth of Yangon and other developing cities. This

master plan, incorporating transportation, energy, construction in both public and

private sectors and broad-level economic policies, aims to build this booming country

into a sustainable, economic and socially attractive 21st century city.

The Myanmar government is looking for investment and urban development expertise.

Business opportunities are arising from this untapped economy. Myanmar should place

the emphasis on people and strike a balance between modernisation and its own

heritage in entering the era of urbanisation, experts have suggested.

At the recent "Myanmar Urban Development Conference 2013", held at the Traders

Hotel in the former capital Yangon, experts from various fields related to urban develop-

ment shared their views on how the country should plan for urban development and

address the challenges and issues that it would face during the period of transformation

into urbanisation.

Myanmar's population is around 56 million and, according to the statistics given at the

conference, three out of every 10 people live in urban areas.

The Asian Development Bank (ADB) projects that by 2050, some 62.9 per cent of the

population will be urbanised.

Currently, major cities such as Yangon and Mandalay have about 5 million and 1 million

dwellers, respectively. These two cities have been identified as major growth poles.


When a group of individual minds are coordinated and function in harmony, the increased energy created through that alliance becomes available to every individual in the group.

- Napoleon Hill

In developing its major cities, Myanmar is focusing on the people-centred approach,

rural development and poverty alleviation.

"The urbanisation of cities aims at the establishment of an integrated, sustainable and

resilient urban network system that will enhance balanced development and sustainable

allocation of investment and financial resources," Daw Mie Mie Tin, director of the

Planning Division of Myanmar's Construction Ministry, told The Nation.

There will be many challenges for Myanmar to overcome in transforming into a more

urbanised society, such as maintaining its identity, infrastructure, public utilities, trans-

portation and financial support systems.

You of the World Urban Campaign coordinated by UN-Habitat suggested urbanisation

would bring both opportunity and challenges.

There will be opportunity in terms of economic growth, access to social services, educa-

tion and business opportunities.

"If we don't get urbanisation right, we will face social problems such as energy, food,

political and financial crises," he said.

As to challenges, there will be massive slum formation, urban deprivation, and people

living without access to water sanitation or modern energy, he warned.

Opportunities in the Myanmar Infrastructure sector


There are significant gaps in Myanmar’s infrastructure development. According to the Logistics Performance Index (LPI) published by the World Bank, Myanmar was ranked 133 out of 155 in 2012. This presents opportunities for private sector investment across several sectors. KPMG’s new report brings together key information in areas of physical and social infrastructure into one guide. It identifies opportunities in areas such as:

• Roads: Under the Framework for Economic and Social Reforms, immediate priority will be given to infrastructure projects improving land connectivity and transportation links with regional economies to boost economic integration.

• Railways: Under the same framework, the Government has also committed to improving the quality of railroad sections connecting important economic centres in the country to promote regional equity and as part of the Singapore-Kunming Rail Link project.Ports: These have the potential to become regional transportation hubs serving markets in China, India and the Indo-China region. Deep water ports are currently being jointly developed at Dawei and Kyaukphyu and there is interest in developing ports in Thilawa, Sittwe, Kalegauk and Bokpyin.

• Airports: Plans have been announced by the Government to add two international airports in central Bago and in the Dawei special economic zone. Plans have also been released to rede-velop Yangon and Mandalay airports.

• Energy & Power: Myanmar’s power sector is underserved and investments in energy genera-tion, alternative energy and pipelines are coming in rapidly. Opportunities exist for investments in the generation, transmission and distribution of power.

• Telecommunications: To increase mobile phone density and internet penetration, a Informa-tion and Communications Technologies (ICT) Master Plan has been announced along with plans for new telecommunication and Cyber laws and the privatization of state-owned Myanmar Post and Telecommunication.

• Special Economic Zones (SEZ): Three key SEZ projects have been announced – the Dawei Special Economic Zone, Kyaukphyu Economic and Technology Zone and the Thilawa Special Economic Zone near Yangon. Seven new local industrial zones will also be added.

• Social infrastructure: The Government has committed to undertaking education sector as well as healthcare sector reforms.

Registration & Ne tworking | 08:30 am to 9:00 am

Session 1 | 9:00 am to 10:00 am

Update on Myanmar's new investment laws - what opportunities does it offer to foreign investors?

• Key Significant Clauses and New Developments • Foreign ownership and restricted sectors • Clauses relating to land leases, tax incentives & repatriating funds • Foreign investment approval process and procedure • Prospects of M&A • Roles of DICA & MIC

Mr. Jeremy Kloiser-Jones, CEO - Bagan Capital Limited

Session 2 | 10:00 am to 11:00 am

Infrastructure and construction demand, prospects and investment challenges in Myanmar

• Insights on the Urban Planning Process in Myanmar - Developing an efficient urban public transport network. • Initiatives for Domestic Infrastructure Development- Progression, Developments & updates on Road networks, Bridges, Highways, Rails & transportation sectors. • Initiatives in Line with Regional Infrastructure Developments • Opportunities for investment in the urban planning • Innovative construction technologies - best practices for Myanmar

Peter Church OAM | Group Chairman, AFG Venture Group and Of Counsel, Stephenson Harwood (in association with U Tin Yu and Associates, Yangon)

Session 3 | 11:30 am to 12:15 pm

Joint Ventures, Local Partnerships • Why in Myanmar, a joint-venture is so important? • When to do, a joint-venture in Myanmar? • How to choose the right partners and make sure it is the correct choice. • How to structure a Joint Venture with local companies in Myanmar.

Billy Selig, Managing Director New Crossroads Asia

11:00 am – 11:30 am Break & Networking

Session 4 | 12:15pm – 1:00pm

Financing and investment models - what would work best for Myanmar?

Understanding Myanmar’s Banking System - Myanmar Foreign Trade Bank – MFTB, - Myanmar Investment and Commercial Bank – MICB - Myanmar Economic Bank – MEB, • Minimum capitalization requirements • Increasing accessibility to financial institutions- Operations of microcredit • Foreign Direct Investments

Sebastian Pawlita, Partner Polastri Wint & Partners

Session 5 | 2:00 pm – 3:00 pm

Project risk and mitigation strategies in Myanmar • FDI and sanctions regime: regulatory and political dynamics • Considering stakeholders: local businesses, communities and NGOs • Successful entry framework and concept • Managing risks to integrity and reputation

Joshua Brown, Consultant and Chief Representative (Myanmar) Myanmar Office | Tractus Asia Ltd.

Session 6 | 3:00pm – 3:45pm

Myanmar Labour Law for Foreign Investors in Myanmar

• Types of Employment under the Employment Law • Salary & Allowances overview of expenditure groups, minimum wage • The role of Township Labour Offices in recruitment • Workers' Social Security • The role of The Union of Myanmar Foreign Investment Law

Sebastian Pawlita, Partner Polastri Wint & Partners

1:00 pm – 2:00 pm Lunch & Networking

3:45 pm-4:00 pm Break & Networking

- John Kennedy, 35th President of the United States

Session 7 | 4:00pm -5:00pm

Development of SMEs in Myanmar

• Role and Importance of SMEs , Current status of SMEs in the industry • SME’s policy framework • SME Cluster Development and Business Data base Initiatives • Achievements and Challenges of SME Development in Myanmar

Madhurjya Kumar Dutta, Program Manager, Trade & Investment FacilitationMekong Institute for Development and Cooperation (An Inter Governmental Organization of GMS countries)

People who should Attend

Chief Executives Officers, Chief Financial Officers, Chief Investment Officers, Investment Managers, Chief Operations Officers, Managing Directors, General Managers, Human Resource Directors / Managers, Sales Directors / Sales Managers, Business Development Directors/ Managers, Marketing Directors / Managers, Investor Relations Directors / Managers, Head of Legal Department, Lawyers, Research & Development and other relevant Heads of Department

Industries:Banks, Investment Companies, Law Firms, Regulators, Information & Technology, FMCG, Manu-facturing, Telecommunications and other relevant industries

Partners

Branding Design Partner

www.uprodesign.com

Int. Business Development

goldmancommunications.com

The Chinese use two brush strokes to write the word "crisis." One brush stroke stands for danger, the other for opportunity. In a crisis, be aware of danger, but recognize the opportunity.

Previously, Billy was Managing Director at Cantor Fitzgerald where he founded its Singapore opera-tions. He has also worked at Lehman Brothers as Head of Asian Sales, Bloomberg Tradebook (Hong Kong) as Executive Director, and the Federal Reserve Bank of New York. Billy now splits his time between Yangon and Singapore.

Billy Selig is the Founder & Principle of New Crossroads Asia, a Singapore-headquartered boutique financial consultancy with a focus on Myanmar. The firm aims to tap on its team’s extensive experience and network in global capital markets in order to: Consult domestic companies on accessing global capital markets; and assist the global investment community on sourcing/accessing the most attractive investment opportunities in Myanmar.

Billy Selig | Managing Director New Crossroads Asia

Mr. Madhurjya Kumar Dutta earned his Master Degree from Delhi School of Economics, University of Delhi and an additional Master of Science in Regional Development Planning and Management from University of Dortmund, Germany. He also holds an advanced Degree in regional development planning. He is currently the Program Manager, Trade& Investment Facilitation at Mekong Institute.

Mr. Dutta has over 18 years of experience in private sector development in South and South East Asian countries.Prior to joining at MI, he served as Research Director at Economic Institute of Cambodia and as Advisor for a bilateral project of Governments of India and Cambodia on entrepreneurship and small business development in Cambodia.His key areas of competencies are in entrepreneurship, SME development and trade. He has designed and conducted several capacity development programmes on entrepreneurship and SME development.He has also provided consulting services to various agencies including ADB, The World Bank, GTZ, UNDP, IFC, ILO, USAID, IFAD, World Vision, Chemonics International etc. in areas of Value Chain studies, project impact assessment, investment feasibility, enterprise development strategy, green technology, private sector innovations etc.

Madhurjya Kumar Dutta | Program ManagerTrade & Investment Facilitation at Mekong Institute.

Manufacturing in Myanmar is a sector that is full of risks and he believes it is important that potential investors are aware of these risks and ascertain whether they can manage them. Peter has been involved in Myanmar since the early 90’s, has written the life stories of a number of leading Myanmar business leaders, invested through AFG in several businesses in Myanmar (all closed down as a result of the sanctions) and was ordained a Buddhist monk in a Yangon monastery in 1995. He holds law and commerce degrees from the University of New South Wales, Sydney University and the University of London and was awarded the Medal of the Order of Australia (OAM) for his services to Australian business.

Peter Church OAM is a lawyer, corporate adviser and author who has been involved in the markets of South East Asia and India for more than 30 years. He has seen the “ups and downs” of these countries over that period and particularly the unrealistic euphoria that is often associated with the opening up of these markets.

Peter Church | Chairman, AFG Venture Group and Of Counsel, Stephenson Harwood (in association with U Tin Yu and Associates, Yangon)

Sebastian has a bachelor of law degree from Munich University in Germany, a master of law degree from Kyushu University in Japan and has passed the German tax advisor exam. He started his career in a Big Four accountancy firm before working in the corporate and tax department of a well-regarded British law firm in Germany. Before joining P&A Asia and relocating to Myanmar, he was the head of the Ho Chi Minh City office of a leading German law firm.Sebastian has worked on a great number of deals in South East Asia and assisted many companies from Asia (mainly from Japan) in their overseas operations.

Sebastian Pawlita | Partner Polastri Wint & Partners

Jeremy Kloiser-Jones is the founder and CEO of Bagan Capital, an investment and advisory firm focused solely on Myanmar. Prior to founding Bagan Capital, he held senior roles in Asia with Lehman Brothers, JPMorgan, AIG and Macquarie Bank, focusing on equities, derivatives and principal investing. He hold degrees in law and economics from the University of Sydney, was a Japanese Govern-ment Monbusho Graduate Research Scholar at Kyoto University, and is a CFA Charter holder.

Mr. Jeremy Kloiser-Jones | CEO, Bagan Capital Limited


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We o�er an extensive range of Business Chapters to help you understand di�erent aspects of International trade, Joint ventures, M&A and Business development. With the aim of promoting and growing the international expansion activities amongst local companies and emerging market economies. Allowing the exchange of knowledge, information and experi-ence and responding to local, regional and national government consultations and collabora-tions. We have a number of Business and Market briefs to give you an outline of the economy and key sectors in speci�c countries or regions. Highlights Include:

To be fully familiar with the range of business opportunities o�ered in the speci�c country in which expansion is considered.

To understand di�erences in operation and structure even for those businesses that is broadly similar to existing product o�erings in Local Market, since such di�erences clearly exist.

To identify fully the di�ering levels of acceptability in these Market Economies.

To understand the various issues relating to regulation, governance, compliance and audit, and other geography-related considerations .Market Entry Strategies on Law & Regulations, PPP (Public Private Partnership's ), ICT, Social Media Marketing and Mobile Marketing, Investments etc

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