market dynamics today’s enterprise it environment from
TRANSCRIPT
![Page 1: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/1.jpg)
1
Lotusphere 2003
INT101 WebSpherePlatform Strategy for Domino Customers
Jamie M. ThomasDirector, WebSphere Strategy and Portfolio Management
All IBM’s plans are subject to change without notice
Evolution of e-business
Access Enterprise Integration On Demand
Access | Publish | Transact | Integrate Internally | Integrate Externally | Adapt Dynamically
Optimize operationsDynamically respond to the needs of customers, employees, partners, and
suppliers
Buying not browsing
Working not surfingGet on the Net
Market DynamicsFrom management of transactions to horizontal integration for
e-business on demand
Build TransactionalApplications
Develop
IntegrateApplications
PersonalizeExperiences
AutomateProcesses
Time to Value…efficiency and flexibility
Collaboration with partners, suppliers…adapt to change
strengthen relationships……new business models
….mergers, consolidations, acquisitions
Today’s Enterprise IT Environment
The role of modern middleware is to integrate and simplify
Intranets
ValueChainExtranets
Databases
Customers
Transactions
Internet
Networks
Legacy Systems and Applications
IT environments are becoming increasingly heterogeneous and complex.
![Page 2: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/2.jpg)
2
e-business: The New Virtual EnterpriseEnd to EndOptimized
IntegratedAgile
CustomerRelationshipManagement
EnterpriseResourcePlanning
ProductLifecycle
Management
SupplyChain
Management
e-business
InfrastructureCollaboration
Customers Suppliers &Distributors
Business Integration (inter- & intra-enterprise)Employees
From Demand to Delivery
Today's Business Integration Challenges
Unconnected infrastructure investments– Provide seamless integration with new business units– Link packaged applications with legacy systems
Accelerated costs of managing disparate systems– Integrate across heterogeneous islands of automation– Mitigate people and skill shortages
Increased industry and government regulations– Industry standards - Example: Walmart driving consistency across
supply chain with UCCNeT – Government regulations - Examples: US Federal ADA requirements
HIPAA for the US healthcare industry
Reaching new markets with critical speed– Support new standards like SCADA for process automation– Maintain system and asset security
Integration projects take too long and cost too muchAchieving 'Time to Value' is critical to business success
Integration Spending Priorities
GOAL: Deploy solutions that take advantage of Rapid Application Development capabilities
IT Spending Priorities for CIOs
25%23%
35%Integrated Systems and ProcessesSource: CIO Magazine, March 1, 2002
Source: IBM Customer Surveys, 2001, 2002Requirement for customized integration programming is growing
Q. What technologies are you currently using to achieve integration?
Q. Which of the following integration approaches does your company use to link your e-business applications?
Custom programmingCustom programming 70%62%
WebSphere: Open Standards Platform
Windows Linux AIX Solaris HP-UX OS/400 OS/390 z/OS
HTML
XML J2EE
OpenSource
WebServices
(SOAP, WSDL, UDDI)
tm
Open ToolsOpen Platform
Open Internet
Open Programming Model
Unparalleled Depth and Breadth
Web Data andVocabularies
Web User Interface
Business Logic
Open Implementation
Dynamic ApplicationNavigation, Discoveryand Interaction
OpenReferenceImplementations
![Page 3: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/3.jpg)
3
Business Integration Environment
Improve Customer Loyalty
Collaborate With Supply Chain Partners End-to-End Integration
Michelin integrated its partners supply chain to improve business efficiency by integrating a new B2B self-service extranet with core mainframe applications.
Australian Stock Exchange implemented B2C and B2B solutions in a standardized infrastructure integrating with three core homegrown trading applications (CHESS, SEATS, & DCS) allowing them to provide superior customized service to a diverse base of customers
Whirlpool integrated their on-line order system with their SAP R/3 inventory system and then integrated all of their core applications to operate as a seamless enterprise to their value chain
Dow Chemicals integrated multiple SAP applications with legacy mainframe systems and a new Siebel Web-enabled CRM application
Application Package Integration
WebSphere: Foundation for e-business
A transactional application runtime environment
A common programming model with Rapid Application Development (RAD) tools
Common reusable runtime components for building software infrastructure
A platform for integrating applications and automating business processes
A personalized, portal-based Web experience
...the dynamic e-business infrastructurefor IBM, partner and customer solutions
WebSphere is the middleware platform that provides...
IBM WebSphere Software
The leading software platform for e-business on demand
Strengthen Relationships
Enhance customer, partner, employee and supplier user experiences for optimal satisfaction
OptimizeOperations
Integrate applications & automate business processes for operational efficiency and
business flexibility
Reduce Business RiskRely upon a high quality foundation to rapidly build & deploy applications
for high-performance e-business on demand
WebSphere in the SWG Strategy
Customer /PartnerApplications
MiddlewareIntegration
Platform
Multi-Platform
Systems Integration Layer
Middleware Integrates e-business Applications
- Systems Management- Collaboration
- Data Management- Transaction & Msg Mgmt
TivoliLotusDB2
IBM eServers Non-IBM Servers
App
licat
ion
Dev
elop
men
t
Systems Integration Layer
Application Integration Layer
Finance RetailDistri-bution
TelecomManufac-turing
Gov't.
ValueChain
Management
ProductLifecycle
Management
EnterpriseResourcePlanning
CustomerRelationshipManagement
![Page 4: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/4.jpg)
4
IBM WebSphere Software Platform: Foundation & Tools Product Families
WebSphere StudioAn open, comprehensive development environment for building dynamic e-business applications
WebSphere Application ServerA high-performance and extremely scalable transaction engine for dynamic e-business applications
WebSphere Host IntegrationSoftware to leverage and extend legacy assets for new e-business solutions
Foundation and ToolsBusiness Challenges:
Providing an operating environment for disparate platformsIntegrating application development rolesSimply deploying & administering applicationsOptimizing applications
Solution Benefits:Lowers labor costs with superior developer productivityMinimizes cost with management services Maximizes customer choice with one comprehensive platformProvides superior price/performance via intelligent application optimization
IBM WebSphere Application ServerA high-performance and
extremely scalable transaction engine for dynamic e-business
applications
Application Server Enterprise
WebSphere Application Server
Application Server Express
z/OS
IBM WebSphere Application Server Family
The mainstream Web services J2EE certified application server enabling industry leading qualities of service and flexible deployment options
An easily approachable “on-ramp” to e-business, providing fast and productive development, deployment of dynamic web applications
A J2EE certified configuration optimized to the unique qualities of service provided by z/OS
A high-performance and extremely scalable transaction engine for dynamic e-business applications
A next generation application server that simplifies build-to-integrate tasks, accelerates application development and enables real-time adaptable capabilities
WebSphere Application Development Tools Strategy
building a consistent family of application development tools, based on open standards, that exploit the WebSphere runtime environment
Productivity & quality limitations due to the
inability to integrate best-of-breed tools & infrastructure
in a single, seamless environment
Technology ProblemLack of an open application
development integration platform similar in nature to
what is available for servers
(e.g., Apache, J2EE, Linux)
A newly integrated, open
WebSphere Studio Family
An open tool platform contributed by IBM to an Independent open source
organization
Business Problem WebSphere Solution
![Page 5: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/5.jpg)
5
WebSphere Studio Tools Family
Supporting Linux and Windows Environments
software platform
WebSphere Studio
Tivoli Lotus DB2WebSphere Rational
Mon
itorin
g W
orkb
ench
Dom
ino
Tool
kit
Ever
ypla
ceTo
olki
t
XDE
Desi
gn
Tool
s
Stud
ioAp
plic
atio
nDe
velo
per
Busi
ness
Inte
grat
ion
Tool
kit
Porta
lTo
olki
t
3rd Party &Open Source
Tool
s, U
tiliti
es,
APIs
, Plu
g-in
s Partner Tools
Building High Volume Transaction Applications with WebSphere
Increase transactions, link operations with other enterprises, Integrate disparate computing systems and business applications
Challenge:eBay can grow reliably and cost effectivelyProvide eBay users with new services to transact more businessUse of WSAD and reuse of Java components driving 1/3 reduction in code base
Benefits:
Upgrade "eBay V3" technology to increase developer productivity and API integration New features and user tools to advance site dependability, user experience -- delivering projected site growth WebSphere with its Java-based J2EE technology framework selected for its strong reputation -- a reliable platform for managing high-volume transactions
Solution
"With over 8,000 transactions per second,millions of users see how we do our jobs every day"
Building High Volume Transaction Applications with WebSphereWorld’s Largest Liquid Marketplace
Up to 2 million new items each dayMore than 138 million items available Over 18,000 categories 46M Registered users40K New users per day1 new user every 2 seconds
eBay’s Next Generation Software PlatformFrom C++ to JavaFrom homegrown app to J2EE standardsLeveraging a commercial application server Messaging layerNext generation search
A few words on velocity. The little-known story…..Converting 3 million lines of C++ to Java3 times/day, 6 days/week HTML rolls to the siteOnce a week significant feature releases go live-to-siteDeployed internationally within 3 weeks Nearly 30K lines of code change weeklyWith no down time
Growth from a Technology Perspective
Outbound Traffic (at peak)
Page Views (per day)
Searches (per day)
> 2 Gbps
380M
50M
2002200220022002
> 5 Gbps
1B
150M
20052005**20052005**
410 Mbps
86M
11M
1999 1999 1999 1999
IBM WebSphere Software Platform:Reach & User Experience Product Families
WebSphere PortalA single point of personalized interaction with applications, content, processes and people
WebSphere EveryplaceSoftware for extending e-business applications to mobile devices
WebSphere CommercePowerful sell-side solutions to handle the challenges encountered in customer and trading partner environments.
WebSphere VoiceSoftware for enabling natural voice interactions with applications and data
![Page 6: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/6.jpg)
6
Reach and User Experience
Business Challenges:Providing a simple, single point of access to resourcesIntegrating disparate environments and data formats in real timeEnabling users to interact & take actionSupporting automation of the entire order process
Solution Benefits:Increases user productivity Expands reach into new marketsIncreases relationship satisfactionReduces costs (order processing, information gathering, etc.)
IBM WebSphere Portal
A single point of personalized interaction with applications,
content, processes and people
IBM WebSphere Commerce
Powerful sell-side solutions to handle the
challenges encountered in customer and trading partner environments
WebSphere Portal - Simple Definition
RoleofPortal
Processes
Applications
People
Content
B2E Portal
a Single Point of personalized interaction
with the applications, content, processes and
people, for the user
B2BPortal A Portal is: B2C
Portal
WebSphere Portal: integrating capabilitiesSelf-service HR
Filtered internal/external content/
Personalized by role
Messaging
WebSpherePortalSearch
Collaboration
Biz Intelligence
Document/Content Management
People Finding
Syndicated Feeds
Application Integration
The Goal:Integrated and configurable web space
Process Integration delivers:an integrated e-Business
IBM WebSphere Portal Family
Portal Experience
Portal Extend
Portal Enable
Portal Express Plus
Portal Express
A single point of personalized interaction with applications, content, processes and people
Portal ExtendAllows your portal users to act on information and applications accessed by collaborating with other portal users.
Portal EnableEnables you to build scalable portals that simplify and speed a user's access to personalized information and applications
Portal - ExpressDesigned for Small Medium size businesses, with simple installation, affordable pricing, and function
Portal ExperienceProvides the capability for developing, deploying and maintaining advanced enterprise portals
![Page 7: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/7.jpg)
7
B2E - Example, the new e-business workspace
Bekins Portal Based Transportation Solution
Bekins chose tools and technologies to deliver an open, high-performance Web Services solution.
WebSphere Portal ServerWebSphere MQIBM DB2
Solution
Increased revenue by $75MReduced operating costs/improved profitability by $1MReduced cycle time 25% percent and improved customer satisfactionEnabled IT development savings of $100K.
Business Value:Provide instant notification of brokered shipping opportunities, meeting each business partner's specific criteria Provide faster response times to end customers' shipping requests.
Challenge:
The goal: to be “the premier e-commerce transportation company in North America.
We're not reinventing the wheel anymore and can do rapid development. It can be used in
so many different ways.”
Randy Mowen, Bekins Director of Data Management
B2B
Dire
ct
Commerce Business Edition
B2B Indirect
B2C
Co
nsum
er
Dire
ct
Commerce Professional
EditionCommerce Professional Entry Edition
Commerce Portal
IBM WebSphere Commerce FamilyPowerful sell-side solutions to handle the challenges
encountered in customer and trading partner environments.
Commerce Business EditionOptimize business processes. Integrate with core applications. Strengthen business relationships with customers and partners and deploy a truly global e-business.
Commerce Professional Entry EditionProvides comprehensive, end-to-end functionality to help growing companies
do business on the Web--quickly and affordably.
Commerce Professional EditionMove to the forefront of online selling to consumers. Create a site that attracts customers and keeps them coming back, achieving fast return on your investment.
Commerce PortalA seamless blend of
commerce and portal modular
functionalityinto a single
integrated package
IKEA Commerce Solution
Drive sales to one of hundreds of store locationsReach new marketsShow a consistent brand image worldwide
Challenge: Business Value:Expands IKEA’s business modelImproves customer retentionEnhances brand image worldwide
SolutionWebSphere Commerce
WebSphere PortalWebSphere Studio Application Developer
WebSphere MQ
A worldwide furniture retailer with €10.4 billion in sales from 140+ stores in 22 countries
![Page 8: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/8.jpg)
8
IBM WebSphere Everyplace and Voice Families
Business Challenges:Handling different applications, device formats, roaming and data types
Providing data security across networks and systems
Accepting new wireless standards as necessaryProviding voice interactions
Solution Benefits:Improves e-business data access from any contact pointExpands services offerings in a mobile environmentShortens sales-cycle times through real-time information accessEnhances access capabilities through voice interaction
IBM WebSphere Everyplace
Software for extending e-business applications to
mobile devices
IBM WebSphere Voice
Software for enabling natural voice interactions
with applications and data
WebSphere Business IntegrationSoftware needed to model, integrate, automate, and manage efficient and flexible business processes
WebSphere MQSoftware to connect internal and external applications to exchange information reliably and securely
IBM WebSphere Software PlatformBusiness Integration Product Families
Application Connectivity
Business Challenges:Connecting disparate systemsReducing development timePreventing information lossSupporting open standards IBM WebSphere
MQSoftware to connect internal and external
applications to exchange information reliably and securely
Solution Benefits:Improves time to marketReaches new markets through open standardsIncreases productivity and enhances information availability
IBM WebSphere MQ FamilySoftware to connect internal and external applications
to exchange information reliably and securely
Solutions for Industries
Business Integration Server
Business Integration Connect
MQ
IBM WebSphere MQ BrokersInformation transformation, intelligent routing and real-time event distribution
IBM WebSphere MQHigh performance communications transport enabling reliable and secure application communication
IBM WebSphere MQ EveryplaceIntegration of users with mobile devices enabling secure and reliable exchange of information
![Page 9: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/9.jpg)
9
Business Process Integration
Business Challenges:Modeling the businessIntegrating multiple systems into a single processReducing development timeManaging business activities
IBM WebSphere Business
IntegrationSoftware needed to
model, integrate, automate, and manage
efficient and flexible business processes
Solution Benefits:Leverages existing applications and infrastructureEnhances productivity and return on investmentIncreases collaboration across functional and business boundaries
IBM WebSphere Business Integration Family
Software needed to model, integrate, automate, and manage efficient and flexible business processes
IBM WebSphere Business Integration ServerThe complete solution for business integration, human workflow, long running transactions and data transformation and routing
IBM WebSphere Business Integration ConnectB2B infrastructure software to integrate with external business systems
Editions of IBM WebSphere Business Integration for major industries with pre-built process collaborations and application adapters.
Solutions for Industries
Business Integration Server
Business Integration Connect
MQ
A Complete Integration Solution
"Legacy"
Apps
Business ProcessIntegration
UserInteraction
Consumers
Trading Partners
Service Providers
Suppliers
B2B Portal
B2C Site
Value Chain
Supply Chain Management
Customer Relationship Management
Service Provider Integration into
ERP and HR Systems
Product Development Management
ApplicationConnectivity Information
IntegrationBuild to Integrate
New e-business Applications
HeterogeneousEnvironments
Eliminated 3 Integration Providers
Deliver a WebSphere platform to power robust midmarket solutionsLead with partnersProvide world class support and enable partners to achieve attractive ROILeverage IBM WebSphere momentumSignificant cooperative marketing and demand generationTarget value nets to connect large customers with midmarket suppliers
IBM WebSphere Midmarket Strategy
Create joint revenue opportunities with partners through industry specific solutions
![Page 10: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/10.jpg)
10
Introducing the WebSphere - Express Family
Approachable entry point to e-businessEasy, wizard-driven, installation and deployment Near-zero administrationModular design for incremental growth
An industry-leading e-business platform built for the midmarket ... priced to start now and protect your investment as you grow
WebSphere Business Connection - Express
WebSphere Portal - Express
WebSphere Application Server - Express
IBM WebSphere Software Platform
WebSphere StudioAn open comprehensive development environment for building dynamic e-business applications
WebSphere Application ServerA high-performance and extremely scalable transaction engine for dynamic e-business applications
WebSphere Host IntegrationSoftware to leverage and extend legacy assets for new e-business solutions
WebSphere PortalA single point of personalized interaction with applications, content, processes and people
WebSphere EveryplaceSoftware for extending e-business applications to mobile devices
WebSphere CommercePowerful sell-side solutions to handle the challenges encountered in customer and trading partner environments.
WebSphere VoiceSoftware for enabling natural voice interactions with applications and data
WebSphere Business IntegrationSoftware needed to model, integrate, automate, and manage efficient and flexible business processes
WebSphere MQSoftware to connect internal and external applications to exchange information reliably and securely
2002 - Market Transforming MomentumCustomers
Over 50,000 Customers Worldwide9 of the top 10 worldwide commercial & savings banks 14 of the top 15 worldwide telecommunications firms Top 3 worldwide healthcare companies
Partners43% growth in skills certifications for Business Partners in 2002Over 10,000 Systems Integrators trained on WebSphere software
Technology InnovationDelivered 200+ new AD partnershipsLatest Web services standards including: AXIS, SOAP, JAX-R, JAX, WS-Coordination, WS-Transactions, BPEL4WS
IBM WebSphere Software Platform Directions
Extend platform leadership with integratedreusable components
Invest in next generation open standards
Develop a services-based infrastructure to support gridcomputing
Enhance self-managing and self-protecting autonomic features
Deliver consumable products to address Mid Market customers
WebSphere will be the foundation of the e-business on demand operating environment
![Page 11: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/11.jpg)
11
Related Sessions of Interest
Repeat session: Introduction to Domino/WebSphere Integration
Sneak Preview: Rapid Application Development Tool for WebSphere Studio
Building Blended Applications for Domino and WebSphere Part B: Developing with IBM and Lotus Tools and Technologies
Building Blended Applications for Domino and WebSphere Part A: Considerations and Planning
AD103
Repeat session: WebSphere Platform Strategy for Domino Customers
Lotus Technology Strategy and Domino Developer's Roadmap
INT101
JMP108Thursday
AD308Wednesday
AD102Tuesday
AD101Monday
LotusSphere 2003
INT101 WebSphere Platform Strategyfor Domino Customers
Jamie M. ThomasDirector, WebSphere Strategy and Portfolio Management
All IBM’s plans are subject to change without notice
Scenario: WAS Application Distribution & Launch
Cell Mgr
Node B
Cell-wideconfigurationrepository
Node Mgr
AppServer
AppServer
Node A
Node Mgr
AppServer
Cell wide configuration repositoryDynamic Discover & Enrollment
Application DistributionApplication Configuration & Launch
IBM WebSphere Everyplace
AnyData
Extending e-business to the mobile user
AnyDevice
HTTP Server
Connectivity Content Handling
Security
ManagementServices
Scalability,Optimisation
Base Services
IBM WebSphere Everyplace Suite
![Page 12: Market Dynamics Today’s Enterprise IT Environment From](https://reader031.vdocuments.us/reader031/viewer/2022012011/613d3733736caf36b75ab021/html5/thumbnails/12.jpg)
12
IBM WebSphere Pervasive Offerings
WebSphere pervasive offering can help increase the productivity of your mobile workers, enhance revenue growth, and improve customer satisfaction. The core functionality has three main components: personal productivity, application enablement, and a development toolkit.
WebSphere Voice Server
WebSphere Transcoding
Publisher
WebSphere Application
Server
WebSphere Studio
WebSphere Edge Server
WebSphere Translation
Manager
WMLi-modeVoiceMLetc.
WebSphere Everyplace
JMS Pub-sub - WebSphere Out-performs the Competition
WebSphere JMS Pub Sub vs. TIBCOƒ WS MQ Event Broker far more Scalable based
on 1 to many publishers to subscribers
1 --> 1 1 --> 51 --> 3 1 --> 7
WS MQ Event Broker
TIBCO Enterprise for JMS 2.0.0
1 25050 500
WS MQ Event Broker
SonicMQ 4.0
Publishers / Subscribers / Topics
Publishers --> SubscribersWebSphere JMS Pub Sub vs. Sonicƒ Not so "sonic" when there's a lot to do !! ƒ WS MQ Event Broker beats Sonic for non-
transactional by 50%
WebSphere MQ v5.3 JMS Send Receive vs. Sonicƒ TWICE AS FAST