market dynamics of apac enterprise mobile applications market
DESCRIPTION
A Frost & Sullivan Analyst BriefingTRANSCRIPT
Market Dynamics of Asia-Pacific Mobile
Collaboration Applications Market
Shuishan Lu
Research Analyst, ICT
December 2013
2 2
Agenda
Market Overview
2013 Market Highlights, Drivers & Outlook
Assessment of key market participants
Analyst Word
3 3
Market Overview
Enterprise Mobile Collaboration Market
Mobile Email
Mobile Voice
Mobile Messaging
Mobile Conferencing
Others
Enterprise Mobile Collaboration Applications Market: Market Segmentation, Asia Pacific, 2013
Source: Frost & Sullivan
Public Switched Telephony
Networks (PSTN)
Voice over IP (VoIP)
Audio Conferencing
Video Conferencing
Web Conferencing
IM/Presence
Unified Messaging (UM)
Enterprise Social Media
Team Collaboration
4 4
Market Overview (Continued)
Enterprise Mobile Collaboration Market: Key
Participants, Asia Pacific, 2013
Not included in the scope of the briefing Included in the scope of the briefing Source: Frost & Sullivan
On-premise Applications
Hosted/Cloud Services
…
…
Enterprise Mobile Collaboration Market:
Percentage Breakout by Delivery Type,
Asia Pacific, CY2013
On-Premise
Base 80.7%
Hosted / Cloud
Base 19.3%
5 5
2013 Market Highlights
Source: Frost & Sullivan
The overall UC applications market in Asia Pacific continues to be flat.
Organizations establishes more matured enterprise network environment to
ensure the highly secured operating platform for mobile collaboration
applications.
Increasing market consolidation fastens the integration among different
vendors’ mobile collaboration applications.
6 6
2013 Market Drivers
Source: Frost & Sullivan
Rise of enterprise
mobile collaboration
“Bring You Own Device” (BYOD)
Popularity of mobile 4G network
Fast development of
cloud environment
More secured enterprise network
7 7
Market Outlook
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
2,013 2,015 2,018
Licenses Shipment (,000)
4,707 5,712 7,420
Nu
mb
er o
f Li
cen
ses
(,0
00
)
Years
Enterprise Mobile Collaboration Applications Market: Licenses Shipment Forecast, Asia Pacific
Note: All figures are rounded. The base year is 2013. Source: Frost & Sullivan
Mobile email’s growth will be
declining.
Mobile messaging are
continuously to be widely
adopted.
Mobile voice and conferencing
are key drivers witnessing fast
growth.
Penetration rate of mobile UC
licenses against the traditional
desktop UC licenses will
increase.
8 8
Assessment of Key Market Participants
Source: Frost & Sullivan
1. Integrated into one single software client; 2. Established partnership with leading telcos ; 3. Flexible licensing schemes.
Leading Vendors (Avaya,
Cisco, IBM, Microsoft)
Growing Vendors
(Alcatel-Lucent, Huawei,
ShoreTel etc.)
1. Enhanced mobile collaboration application portfolio; 2. Market development activities; 3. Mobility licensing bundled as part of UC licensing.
1. Mobile application more as a stand-alone option on top; 2. Less focus on conferencing, enterprise social media etc.; 3. Lack of go-to-market strategy for mobility solution.
Emerging Vendors
(Aastra, NEC, Siemens etc.)
9 9
Analyst Word
2 Mobility becomes the key growth strategy for both UC vendors and service
providers.
3 Hybrid model of premise-based solutions and cloud services is gaining
momentum.
1
Mobile email accounts for the majority of enterprise mobile collaboration
applications market, followed by IM/presence, video conferencing and
voice.
Source: Frost & Sullivan
10 10
Next Steps
Register for the upcoming briefing for How to Boost Productivity in the
age of the Video-Enabled Workforce on January 16th 2014.
Launch of Analysis of Asia-Pacific Enterprise Mobile Collaboration
Applications Market in early Jan 2014. ([email protected])
Launch of Analysis of Asia-Pacific Enterprise Mobile Collaboration
Services Market in early Jan 2014, followed by a related analyst briefing
Launch of Asia-Pacific Unified Communication as a Service
(UCaaS) Market in early Feb 2014. ([email protected])
Request a proposal for or Growth Partnership Services or Growth
Consulting Services to support you and your team to accelerate the growth
of your company. ([email protected])
Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep
abreast of innovative growth opportunities. (www.frost.com/news)
11 11
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Today’s Presenter
Shuishan Lu, Research Analyst
Frost & Sullivan
Shuishan specializes in emerging ICT trends, technologies, businesses trends and market analysis. His expertise lies in vendor and channel ecosystem analysis, developed through various market research assignments. His writing skills include market analysis reports and market insights. He has a strong understanding of Unified Communication and consulting in enterprise telephony, contact center applications, conferencing, mobility and UC services markets.
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