market driven organization customer intimacy & other value disciplines contreras oreisy reyes...
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Market Driven Organization
Customer Intimacy & Other Value Disciplines
Contreras OreisyReyes NinoskaShanker AdityaSalas Ana Lucia
University of Bern
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Superior Customer Value
Customer Intimacy
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Operational Excellence
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Product Leadership
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Conclusion
Becoming an industry leader requires a company to choose a value discipline that
takes into account its capabilities and culture as well as competitors` strengths. At the same time they must continue to
focus and drive that strategy relentlessly through the organization at all times. They should try not to lose sight of these values
by reacting to market changes and competitive pressure.
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