Market DemandSample Report

mdm.com/analytics

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ABOUT MDM ANALYTICSMDM Analytics profiles end-user demand in North America for industrial and construction products. This information helps manufacturers and distributors reach their full market potential by targeting high-potential customers, products and markets.

We provide market demand estimates, account potential reports and customer prospect lists based on estimated usage for more than 200 industrial and construction MRO/OEM product groups, including MRO industrial supply products, electrical, power transmission, safety, janitorial supplies, HVACR equipment and more.

MDM Analytics is an essential resource for clients seeking to:

• Identify current market penetration & untapped potential• Target the highest potential geographic regions, customer segments & product categories• Assess individual customer & prospect potential• More effectively deploy sales resources• Improve sales growth, margins & return on capital We offer our clients actionable market intelligence combined with personalized service.

Market demand reports start with a total-market look based on the geo-graphic and product markets you have selected.

SAMPLE DATAMDM Analytics’ Market Demand Re-ports provide a three-dimensional view into estimated market size, customer segment potential and customer size de-mographics. These three data slices give you insight into total market potential and your market share by customer type and size.

When you purchase a market demand report, you will receive data in spread-sheet format for easy analysis.

A sample report is illustrated on the following pages.

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Each market demand report includes sales prospects and their estimated demand for the profiled product group, as well as the geo-graphic location, end-markets and employee count for those prospects.

tPROSPECTS

MDM Analytics includes data at the prospect level, a powerful way to identify opportunities. Those who have used this model successfully focus on two areas:

• Existing accounts. Is there a gap between our actual sales and identified potential? Are there tangential products that have strong potential? The report narrows the focus, channeling a com-pany’s resources to the areas of greatest potential return.

• Prospect accounts. The report prioritizes the focus of sales efforts on accounts and segments with the highest potential.

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For a more refined look at your mar-kets, MDM Analytics provides estimated market demand data at the Metropolitan Statistical Area, postal code and county levels.

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LOCAL DATA

AVAILABLE PRODUCT CATEGORIES FOR ANALYSISMarket data is available for the following product categories, which can be broken down into more than 200 discrete product classes:

• MRO Industrial Supply Products• Maintenance/Production Supplies• Electrical• Power Transmission• Fluid Power• Safety• PVF, HVACR, Plumbing• Petrochemical, Lubes & Coatings• Welding Supplies & Gases• Construction Materials• Janitorial Supplies• Material Handling• Packaging• Plastics

View the full list of more than 200 MRO/OEM products at www.mdm.com/analytics.

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Market demand reports include data at the national, regional and state levels in the U.S. Industrial Market Information can also provide market data for Canada and Mexico.

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NATIONAL, REGIONAL, STATE AND PROVINCE DATA

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In addition to market potential by geography, dig into data that show potential demand by end-market. IMI’s data help you understand potential in your existing markets, as well as uncover new end-markets for growth.

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END-MARKET ANALYSIS BY NAICS & SIC CODES

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MDM Analytics data show size of potential customers by employee count, as well as the num-ber of customers in each market so that you understand the scope of the opportunity.

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QUESTIONS MDM ANALYTICS HELPS CLIENTS ANSWER:• What is the overall market demand for a given set of products at the national, regional or

local level? Or within a target industry?• What is my untapped sales and profit potential within a given region, end-market or a spe-

cific customer?• What is the historical growth rate for a set of products in a defined region or industry? • Which products and vendors should we add to our line card?• How can I segment my customers by industry and/or geography? Which segments are most

desirable?• What is my share or penetration into a specific geography, industry or with a specific cus-

tomer?• Which industry segment and types of customers offer the best future sales and profit po-

tential?

MDM Analytics’ clients include a blue-chip collection of wholesaler-distributors, manufacturers, consultants, investment banks and private equity. Headquartered in Boulder, Colorado, MDM Analytics’ practice and capabilities cover the U.S., Canada and Mexico.

Call us today for more information on how MDM Analytics can help you determine your market share, as well as opportunities for growth with existing or new customers and geographies.

COMPANY SIZE

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TOM GALEPresident(303) 440-3857tom@mdm.com

KRISTEN GAWALISProject Manager(720) 204-4612kristen@mdm.com

877.224.9677 | analytics@mdm.com | www.mdm.com/analytics

To confidentially speak with a member of our team regarding your needs, please contact:

PRODUCTS & SERVICESMDM Analytics offers several ways you can take advantage of its products and services to reach your full market potential:

Annual subscription to MDM Market Prospector database – For clients with ongoing research needs, we recommend the annual subscription with unlimited access to MDM Analytics market data. This allows your internal market research team 24/7 MDM Analytics database access down to the ZIP/postal code level. Additionally, the integration of MDM Analytics data with client transaction data and CRM system can help sales and marketing professionals better serve customers and target prospects more efficiently.

Customized market snapshot – Need an in-depth look at one mar-ket? Let us put together an analysis of your markets in a customized market report. Understand your share into a specific geography, industry or even a specific customer. And uncover your untapped potential for growth.

Custom market research – Give us a call to discuss how MDM Analytics can assist you in your next market research project. We’ve helped manufacturers, distributors, associations and other business-es better understand their markets through custom research proj-ects.

Call us today at 877-224-9677 to learn more about what MDM Analyt-ics can do for your company or organization.

MDM Analytics clients include a blue-chip collection of wholesal-er-distributors, manufacturers, consultants, investment banks and private equity. Headquartered in Boulder, CO, IMI’s practice and capabilities cover the U.S., Canada and Mexico.