market creation and development of swallowing aid jelly
TRANSCRIPT
![Page 1: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/1.jpg)
October 23, 2014
Market Creation and
Development of
Swallowing Aid Jelly
Ryuta FUJII, President and CEO
Atsuko FUKUI,General Manager and Ph.D.
Ryukakusan Co., Ltd.
![Page 2: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/2.jpg)
About
Ryukakusan Co., Ltd.
![Page 3: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/3.jpg)
History
![Page 4: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/4.jpg)
RYUKAKUSAN Co.,Ltd
Sales:JP¥6.9billion(US$64million)
Shareholder:Fujii Family 77%
RYUKAKUSAN bldg.
Chiba Plant(area:33,092㎡)
Midland Sales office
West area Sales office
0
1000
2000
3000
4000
5000
6000
7000
8000
2008 2009 2010 2011 2012 2013 2014予
Sales & Advertisement.
![Page 5: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/5.jpg)
![Page 6: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/6.jpg)
◆Traditional medicine with reliability
and safety based on over 200-year
history
◆ Japan’s unique technology
◆ Our policy:
「We don’t imitate,
We are not imitated.」
![Page 7: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/7.jpg)
1) Product characteristics
2) Process of market introduction
3) Expansion of target domain
4) Future development
![Page 8: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/8.jpg)
1) Product characteristics
2) Process of market introduction
3) Expansion of target domain
4) Future development
![Page 9: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/9.jpg)
Swallowing Aid Jelly 「Raku Raku Fukuyaku Jelly」 series
Initially started
for the elderly
![Page 10: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/10.jpg)
Development process ↓
In order to solve the difficulty of taking medicines
● Common knowledge to take medicines
with water or hot water
● Take medicines with other beverage
● Crash medicines
● Select feeding tubes, to mix with food
![Page 11: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/11.jpg)
Crush
![Page 12: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/12.jpg)
feeding tubes
![Page 13: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/13.jpg)
to mix with food
![Page 14: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/14.jpg)
![Page 15: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/15.jpg)
![Page 16: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/16.jpg)
![Page 17: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/17.jpg)
![Page 18: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/18.jpg)
![Page 19: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/19.jpg)
![Page 20: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/20.jpg)
![Page 21: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/21.jpg)
![Page 22: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/22.jpg)
Characteristics of
“Swallowing Aid Jelly”
● Viscosity to avoid adhering to the inside of
mouth
● No physical interaction with medicines
● Ideal solidness and size of crushed jelly in
order to avoid choking over and getting caught
in your throat
● return to the water in your stomach
● No artificial coloring / No preservatives
● Non-sugar / Non-caloric / Non-allergenic
● Drug-level Quality Control
![Page 23: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/23.jpg)
Fig. Relationship between Temp. and Relative Strength of Gel Contain
Agar and Carrageenan ●:Agar, ■:Carrageenan
Temperature and Gel strength
![Page 24: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/24.jpg)
tablets,
capsule
medicine
How to use
powdered
medicine
syrup,
liquid
medicine
Put the jelly into
a cup
Wrap up with
the jelly
![Page 25: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/25.jpg)
Test of Safety & Effectivity ・ Check of keeping effect(safety against contamination of
micro bacteria)
・ Japanese Pharmacopoeia disintegration test (equivalence with water)
・ Japanese Pharmacopoeia dissolution test (equivalence with water)
・ The use evaluation test by healthy Individuals
・ The use evaluation test by nursing home
・ Radioscopy photographed to healthy individuals
・ Radioscopy photographed to the person with dysphagia
![Page 26: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/26.jpg)
Taking barium capsules with saliva (healthy individual, 38 years old, Male)
![Page 27: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/27.jpg)
Taking barium capsules with 50ml of water (healthy individual, 38 years old, Male)
![Page 28: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/28.jpg)
Taking barium capsules with 15ml of jelly (healthy individual, 38 years old, Male)
![Page 29: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/29.jpg)
Taking barium capsules with 50ml of water (parkinsonian syndrome, right-sided paralysis, Female)
![Page 30: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/30.jpg)
Taking barium capsules with 15ml of jelly (parkinsonian syndrome, right-sided paralysis, Female)
![Page 31: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/31.jpg)
Radioscopy photographed to healthy individuals 0second 2seconds 4 seconds 6seconds 8seconds
10seconds 12seconds 14seconds 16seconds 18seconds
0second 2seconds 4seconds 6seconds 8seconds
wate
r our c
om
pany’s
jelly
![Page 32: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/32.jpg)
Behavior in the Body
Stress on the throat when swallowing.
When medicines are taken with “jelly”, the
throat does not experience any stress.
Time to reach the stomach.
Enable people having difficulty swallowing with
water to swallow easily with jelly.
With water : 18 seconds
With jelly : 8 seconds
Disintegration test and elution test after
having reached the stomach.
No difference from taking with water in the speed of
disintegration and the rate of elution.
Does not affect the medicine’s effects in the body.
Shows the same pharmacokinetics as taking with water.
![Page 33: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/33.jpg)
![Page 34: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/34.jpg)
1) Product characteristics
2) Process of market introduction
3) Expansion of targe domain
4) Future development
![Page 35: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/35.jpg)
2) Process of Market Introduction
・Initially developed business limited in the field of medical nursing care.
・Prevented an erroneous swallowing under the supervision and guidance by specialists such as doctors, nurses, pharmacists, care workers and etc.
・Distributed samples at exhibitions of medical nursing care. ・Performed presentation at medical and nursing conferences
and received a patent. (Eliminate inferior copycat products) ・Corporate with pharmaceutical manufacturers at
pharmaceutical conferences.
![Page 36: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/36.jpg)
Award Received
The APSTJ Pharmaceutical Encouragement Award
The Ando Momofuku Award Invention/Discovery Award
The JILL Invention Encouragement Award
![Page 37: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/37.jpg)
Patents have been acquired in various countries and regions world wide including Japan
35 countries and 1 region
Contents which, first of all, attached importance to a safety for people using it. 1. Jelly for taking medicines 2. Ingredients which do not affect the
medicine’s effect 3. Safe qualities which do not stick or
choke in the throat 4. Qualities which do not interfere with the
effectiveness of medicines 5. Low calories / No sugar
(safely usable for people who have diabetes or restriction of calories)
6. Agar is used
Japan U. S. A. Australia
China Hong Kong Korea (Taiwan, EU, Canada, and so on)
![Page 38: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/38.jpg)
1) Product characteristics
2) Process of market introduction
3) Expansion of target domain
4) Future development
![Page 39: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/39.jpg)
3) Expansion of Target Domain
・Expanded to infants due to complaints about its
taste.
・Field of pediatric medicine and route of dispensing
pharmacy (behind the counter)
・Expanded route to ordinary drugstores upon request
of distribution industry
・Started the TV commercial aimed at infants in 2002
・Expanded to people taking a lot of tablets and
started TV commercial in 2013
・Started TV commercial for recipients of Herbal
medicine
![Page 40: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/40.jpg)
![Page 41: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/41.jpg)
Swallowing Aid Jelly for “bitter-taste masking”
Masking of bitter taste of medicines
(effective for macrolide antibiotic and steroid medicines)
● Prevent medicines from
melting in the mouth
Neutrality, Design of viscosity
● Taste sensor of taste buds
(bitter taste) Control of difference in potential
![Page 42: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/42.jpg)
Taste sensor system
Electrode section
Robotic arm
computer
![Page 43: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/43.jpg)
sensor Reference Electrode
lipidic membrane
Sensor electrode section
![Page 44: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/44.jpg)
Sensor measurement(after taste)
1
2
3
4
5
1 2 3 4 5
苦味予測値
官能値(口を5回すすいだ直後)
CAMD(水)
CAMD(紅茶)
CAMD(スポーツドリンク)
CAMD(ゼリー)
AZMD(水)
AZMD(紅茶)
AZMD(スポーツドリンク)
AZMD(ゼリー)
EMD(水)
EMD(紅茶)
EMD(スポーツドリンク)
EMD(ゼリー)
1 2 3 4 0
1
2
3
4 P
redic
ted v
alu
e o
f bitte
r ta
ste
Sense value (right after rinsing the mouth out 5 times)
![Page 45: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/45.jpg)
TVCF - Swallowing Aid Jelly (Chocolate flavor)
![Page 46: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/46.jpg)
Raku Raku Fukuyaku Jelly
for herbal medicine
漢方薬の香り・味を利用し、味を完成させる Completes the taste with flavor and taste of herbal medicine
![Page 47: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/47.jpg)
How to use of the jelly for herbal medicine
Put the jelly into a cup (about 20g)
![Page 48: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/48.jpg)
![Page 49: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/49.jpg)
“Stick type” package for single use
Easy to use, well reasoned – patent received Right size for encasing tablets and jelly can be taken out easily.
Lemon flavor Lemon flavor Strawberry flavor Peach flavor Grape flavor
![Page 50: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/50.jpg)
1) Product characteristics
2) Process of market introduction
3) Expansion of target domain
4) Future development
![Page 51: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/51.jpg)
4) Future Development
・Enhance convenience and expand the
applications
・Plan expansion of overseas business based on
the market introduction and development in
Japan
(Test-market has already been conducted in
Taiwan)
![Page 52: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/52.jpg)
Package for Taiwan
![Page 53: Market Creation and Development of Swallowing Aid Jelly](https://reader033.vdocuments.us/reader033/viewer/2022052515/587b47511a28ab39798b6ca9/html5/thumbnails/53.jpg)
「Raku Raku Fukuyaku Jelly series」
Initially
started
for the
elderly
Lemon flavor Lemon flavor Peach flavor Grape flavor Strawberry flavor Lemon flavor
Specialized use Recommended for taking powdered medicine
for herbal medicine
for antibiotic medicine
Strawberry chocolate flavor
Coffee Jelly flavor Chocolate flavor
the elderly
adult 14 yrs old
infant
Patent received - Swallowing Aid Jelly