market based drivers for stimulating the adoption of productivity enhancing technologies and...

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Market-based drivers for stimulating the adoption of productivity enhancing technologies and techniques Carmen Jaquez Practice Area Manager Dairy, Livestock & Environment Land O’Lakes, IDD Africa Livestock Conference & Exhibition 2014

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Page 1: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Market-based drivers for stimulating the adoption of productivity enhancing technologies and

techniques

Carmen JaquezPractice Area Manager Dairy, Livestock & Environment

Land O’Lakes, IDD

Africa Livestock Conference & Exhibition 2014

Page 2: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Growing Demand for Milk Products

2006 2030 20500

50100150200250300

Demand for milk products (million

tons)

Africa SE AsiaSouth Asia

2.2% annual increase in consumption of milk products

$26.4 billion increase in value

12% from imports

Page 3: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

East Africa Dairy Environment

1.3 million dairy producers

3 - 8 liters milk/ cow/day

80% smallholder farms < 20% dairy breeds

Page 4: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Sustainable Intensification

Productivity per animal Feeding Animal health &

husbandry # of animals Genetic quality of

animals

Page 5: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Defining Capacity

Knowledge, Land, Finance

Knowledge, Supplies, Finance

Animals, Animal Health Services, Breeding Services

Infrastructure, Organization, Finance

Knowledge, Supplies, Finance

Page 6: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Building Capacity

Page 7: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Value for investment

- 3-4x increase in production 50% chance of pay-off 3-year return on investment

- AI costs (imported) $12 - $26

- Liter/AI Service 30 – 86

- Increasing amount of service for investment Nutrition advice Heat detection Pregnancy checks

Page 8: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Models for quality control

- Certification courses- Refresher courses- Re-certification- ‘Hotline’- Competition

Page 9: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Accountability to semen supplier Requirements of services provided Guaranteed pregnancy Performance bonuses & financial incentives Branded services

Instilling Accountability

Accountability to producer group Contract with service provider Check-off system Group sponsored training of technician Alternate criteria for selecting technician

Page 10: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Key Take-Aways

- Training alone is not the answer to capacity challenge

- Infrastructure alone is not the answer to capacity challenge

- Better translation of demand is needed- Increased attention to business management

and customer service- Accountability is needed

Provider to consumer Provider to supplier

Page 11: Market based drivers for stimulating the adoption of productivity enhancing technologies and techniques by carmen jaquez

Next Steps

Assess different models for service delivery Relation of Technician to Farmer

& Supplier Branded product

Assess different models for quality control Current perceptions of quality Re-certification Hot-line Reporting of conception rates

Gender of Technician ~ Success of Service Delivery

Carmen JaquezPAM Dairy, Livestock &

EnvironmentLand O’Lakes, IDD

Nairobi

[email protected]