market analysis framework

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learnppt.com PowerPoint Diagram Pack Market Analysis Framework This detailed 7-phase Market Analysis framework distills the various analyses of the Market, including the Market Place, Supply Side, and Demand Side. Check out our site for all your PowerPoint needs! http://learnppt.com – Find our ebook on creating effective and professional presentations. Covers basic to advanced concepts, including storyboarding, diagramming, and the Consulting Presentation Framework. http://learnppt.com/powerpoint -- Shop our catalog of Diagram Packs. We try to add more Packs monthly. All of our diagrams are professionally designed by ex-management consultants from top firms. Problem understanding and definition Market environment Socio demo- graphic,cult ural Economic Political and legal Technologica l Market Market place: Goods & Services Supply side Demand side 4 5 3 Summary of trends and outlook Strategic options / Recommendations 1 2 6 7

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This detailed 7-phase Market Analysis framework distills the various analyses of the Market, including the Market Place, Supply Side, and Demand Side. This is a partial preview of the document. View and download the full PowerPoint here: http://learnppt.com/powerpoint/37_Market-Analysis-Framework.php

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Page 1: Market Analysis Framework

learnppt.com

PowerPoint Diagram Pack

Market Analysis Framework

This detailed 7-phase Market Analysis

framework distills the various analyses of

the Market, including the Market Place,

Supply Side, and Demand Side.

Check out our site for all your PowerPoint needs!

• http://learnppt.com – Find our ebook on creating effective and professional presentations. Covers basic to advanced concepts, including storyboarding, diagramming, and the Consulting Presentation Framework.

• http://learnppt.com/powerpoint -- Shop our catalog of Diagram Packs. We try to add more Packs monthly. All of our diagrams are professionally designed by ex-management consultants from top firms.

Problem understanding and definition

Market environmentSocio demo-graphic,culturalEconomic Political and

legal Technological

MarketMarket place:Goods & Services

Supplyside

Demand side4 53

Summary of trends and outlook

Strategic options / Recommendations

1

2

6

7

Page 2: Market Analysis Framework

2Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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Contents

• Market Analysis Framework 4

• Market Analyses 8

- Problem Understanding and Definition

- Market Environment Analysis

- Market Place Analysis

- Supply Side Analysis

- Demand Side Analysis

• Market Analysis Conclusions16

- Trends Summary and Outlook

- Strategic Options and Recommendations

Page 3: Market Analysis Framework

3Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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Contents

• Market Analysis Framework

• Market Analyses

- Problem Understanding and Definition

- Market Environment Analysis

- Market Place Analysis

- Supply Side Analysis

- Demand Side Analysis

• Market Analysis Conclusions

- Trends Summary and Outlook

- Strategic Options and Recommendations

Page 4: Market Analysis Framework

4Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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A market study typically consists of seven steps—the main focus is usually the analysis of the Market (market place, supply, and demand)

Framework Overview (1 of 3)

Preparations

Market analysis

Implications

Problem understanding and definition

Market environment

Socio demogra-phic and culturalEconomic Political and

legal Technological

Market

Market place:Goods & ServicesSupply side Demand side4 53

Trends Summary and Outlook

Strategic options / Recommendations

1

2

6

7

Main focus of a market analysis

THIS IS A PARTIAL PREVIEW

You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Page 5: Market Analysis Framework

5Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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At each step, there are a number of objects that can be analyzed—these objects can be broadly divided into “Must haves” and “Nice to haves”

Framework Overview (2 of 3)

• Defining the market and the study scope

• Understanding the issues

• Planning effectively

• Socio-demographic

• Economic

• Political and legal

• Technological

• Trends

• Market size development

• Price development

• Product and Services

• Market place characteristics

• Market force structure

• Main drivers

• Trends

• Deal with the subject before kick-off

• Related markets

• Country specifics

Market environment analysis Market place analysisProblem understanding and

definition

Mu

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ha

ve

Nic

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o h

av

e

1 2 3

The development of the analysed parameters are the core of a market analysis and the resulting trends are its essence.

Preparations

Market analysis

THIS IS A PARTIAL PREVIEW

You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Page 6: Market Analysis Framework

6Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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Note there are no rules that are always applicable—whether an object is important for a specific study depends on the respective study focus

Framework Overview (3 of 3)

Supply structures / Value Chain

Integration (vertical/horizontal)

Market force structure

Players

– Characterisation

– Market shares (overall and per product group)

– Market positioning

Trends

Segment analysis

– Segment definition

– Segment volumes

– Segment characterization

Buying behaviour

– Purchase criteria

– Customer Value Chain

– Place of purchase

– Customer loyalty

Trends

Environmental trends

Market place trends

Supply trends

Demand trends

Development of strategic options

- Geographical

- Growth

- Integration

- Cooperation

- Behaviour vs. competitors

Recommendations

Stock market information

Company profiles

Benchmark analysis

Best practice

Buying behaviour

– Purchased goods per segment

– Time and frequency of purchase

– Price elasticity

Trends in comparable markets

Strategic options / recommendationsSupply analysis Demand analysis Summary of trends and

outlook

Mu

st h

ave

Nic

e to

hav

e

4 5 6 7

Preparations

Market analysis

THIS IS A PARTIAL PREVIEW

You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Page 7: Market Analysis Framework

7Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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Contents

• Market Analysis Framework

• Market Analyses

- Problem Understanding and Definition

- Market Environment Analysis

- Market Place Analysis

- Supply Side Analysis

- Demand Side Analysis

• Market Analysis Conclusions

- Trends Summary and Outlook

- Strategic Options and Recommendations

Page 8: Market Analysis Framework

8Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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Understanding the problem and asking the right questions are the most critical success factors when carrying out a market analysis

Problem Understanding and Definition

Success factors Questions to ask Benefits

Defining the market and the scope of the study

What: What Industry, what goods and services?

For whom: What customers?

When: What time horizon?

Where: What geographical region?

Clearly defined scope

Basis for effective and efficient information gathering

Understanding the issues

Why are we doing the study / what will the study be used for?1

Who is the client and what output is expected (qualitative vs. quantitative, graphs, charts, timeframe etc.)?

What is the problem and what are the relevant questions to be asked?

What are the critical business issues?

What are the relevant parameters to be analyzed?

Right approach

Right balance between being focused but covering all relevant aspects

Right level of depth

Planning effectively Is the assignment realistic and reasonable?

What data will be required?

What are the best sources of information?

Who are the relevant people to talk to and when is the right time to meet them?

What are the milestones and when will they be reached?

Effective management of client

Anticipation of critical issues

Understanding of required data

Effective time management

1Reasons for carrying out a market analysis: Support a strategy development project, Benchmark, Market entry decision, New product launch, Market trend adaptation, PR, project sale

THIS IS A PARTIAL PREVIEW

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Page 9: Market Analysis Framework

9Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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External factors can influence a market heavily – the analysis of the markets environment is therefore a crucial part of every market study

Market Environment Analyses

Object ofanalyses Questions to ask Parameters to analyse Output / benefit

Socio-demographic and cultural

How have the socio-demographic and cultural environments developed and how does this affect the analysed market?

What are socio-demographic key drivers relevant to analyzed market?

Socio-demographic data: Age, sex, nationality, household structure, mobility, etc.

Other parameters could be: Acceptance of new products, evolvement of new life styles, etc.

Key drivers

Developments of demography

Change of customer behaviour

Economic How has the economic environment developed and how does this affect the analysed market?

What are economic key drivers relevant to analyzed market?

Economic development

Per capita income

Work force potential and productivity

Exchange rates and inflation

Etc.

Key drivers

Developments of relevant economic factors

Political and legal How has the political environment deve-loped and how does this affect the analysed market?

What are political and legal key drivers relevant to analyzed market?

Taxes and subsidies

Labour contracts

Import / export restrictions

Environmental conditions

Other laws and regulations

Key drivers

Developments of political and legal factors relevant to analysed market

Technological How has the technological environment developed and how does this affect the analysed market?

What are technological key drivers relevant to analyzed market?

Technical maturity of industry and pro-ducts

Potential new materials and processes

New / disruptive technologies

Etc.

Key drivers

Developments of technological factors relevant to analysed market

THIS IS A PARTIAL PREVIEW

You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/

Page 10: Market Analysis Framework

10Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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The available goods and services and the prices paid for them define a market place and are therefore the most important parameters to analyze

Market Place Analyses (1 of 2)

Must have

Object ofanalyses Questions to ask Parameters to analyse Output / benefit

Market size How was the development of the overall market size in Euros and amounts of sold units?

Why is the market growing / shrinking?

Quantities of sold goods

Prices

Development of market size

Prices How did prices develop and why? Prices

Reasons for price changes

Price developments and reasons

Goods and Services

How can goods and services be categorised?

What was the amount of sold goods and services (in Euros and units) in each category?

How has the product and services structure developed over time?

How did prices develop and why?

What are areas of product innovations?

Parameters of categorization: Dependent on market

Quantities of sold goods per category

Prices

Character of sold good

Price and quantity developments

Development of sold volumes per category

Be in a position to focus on the important categories

Market characteristics

What is the market’s history? Maturity of market

Degree of market innovation

Long-term market development

What makes the analysed market unique? Great number of possible parameters, for example: High degree of regulation (energy), very high fragmentation (medical devices), importance of R&D (pharma) etc.

Market framework

THIS IS A PARTIAL PREVIEW

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Page 11: Market Analysis Framework

11Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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The essence of a market analyses are recommendations based on strategic options

Strategic Options and Recommendations

Perspective / criteria Questions to ask Possible strategies

Geography Where do we want to play geographically?

Global

Global but adapt local

Regional

Local

Growth What is our growth perspective?

Expand

Hold

Consolidate

Shrink

Withdraw

Integration What is our approach towards integration?

Forward integration

Backward integration

Cooperation What is our approach towards cooperation?

Acquisition

Equity stake

Partnering

Independency

Behaviour vs. competitors

What is our behaviour towards competitors?

Aggressive

Neutral

Collaborative

Defensive

Recommendations

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Page 12: Market Analysis Framework

12Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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END OF PARTIAL PREVIEW

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Page 13: Market Analysis Framework

13Questions & feedback? Email me – [email protected] diagrams in this pack are to be used by the original buyer only.

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