market action report- july 2011- 92078

MARKET ACTION REPORT

July 2011

Zip Code: 92078Larry RussellColdwell Banker, Rancho Santa [email protected]

Price Range: ALL | Properties: Single Family Home, Townhome, Condo

Based on information from SANDICOR, Inc. for the period 8/1/2008 through 7/31/2011. Due to MLS reporting methods and allowable reporting policy, this data isonly informational and may not be completely accurate. Therefore, Coldwell Banker Residential Brokerage does not guarantee the data accuracy. Data maintainedby the MLS's may not reflect all real estate activity in the market.

Trending Versus*: Trending Versus*:Market Profile & Trends Overview Month LM L3M PYM LY YTD PriorYTD PriorYear

Median List Price of all Current Listings $384,000 -3% � -4% � � � �Average List Price of all Current Listings $421,351 -1% � -2% � � � �July Median Sales Price $412,000 3% 17% 26% 7% $357,825 -5% -7%July Average Sales Price $401,483 -4% 2% 3% -2% $389,833 -5% -4%Total Properties Currently for Sale (Inventory) 316 -4% � -3% � � � �July Number of Properties Sold 54 -32% � 17% � 392 13% �July Average Days on Market (Solds) 78 -3% -5% -1% 5% 84 27% 14%Asking Price per Square Foot (based on New Listings) $203 0% 0% -8% -5% $203 -7% -5%July Sold Price per Square Foot $193 -1% -1% -7% -8% $196 -8% -6%July Month's Supply of Inventory 5.9 41% 22% -18% 1% 6.1 6% 5%July Sale Price vs List Price Ratio 98.1% 0.9% 1% 1% 0.1% 97.4% -1.0% -0.6%

* LM=Last Month / L3M=Last 3 Months / PYM=Same Month Prior Year / LY=Last Year / YTD = Year-to-date

Property Sales July Property sales were 54, up 17.4% from 46 in July of 2010 and -31.6% lower than the 79 sales last month. July 2011 sales were at theirhighest level compared to July of 2010 and 2009. July YTD sales of 392 are running 12.6% ahead of last year's year-to-date sales of 348.

Prices The Median Sales Price in July was $412,000, up 26.2% from $326,500 in July of 2010 and up 3.0% from $400,000 last month. The AverageSales Price in July was $401,483, up 3.0% from $389,679 in July of 2010 and down -3.5% from $416,226 last month. July 2011 ASP was at amid range compared to July of 2010 and 2009.


July 2011




Inventory & MSI The Total Inventory of Properties available for sale as of July was 316, down -3.7% from 328 last month and down -3.4% from 327 in July oflast year. July 2011 Inventory was at a mid range compared to July of 2010 and 2009. A comparatively lower MSI is more beneficial for sellers while a higher MSI is better for buyers. The July 2011 MSI of 5.9 months was at amid range compared with July of 2010 and 2009.

Market Time The average Days On Market(DOM) shows how many days the average Property is on the Market before it sells. An upward trend in DOMtends to indicate a move towards more of a Buyer's market, a downward trend a move towards more of a Seller's market. The DOM for Julywas 78, down -2.5% from 80 days last month and down -1.3% from 79 days in July of last year. The July 2011 DOM was at a mid rangecompared with July of 2010 and 2009.

Selling Price per Square Foot The Selling Price per Square Foot is a great indicator for the direction of Property values. Since Median Sales Price and Average Sales pricecan be impacted by the 'mix' of high or low end Properties in the market, the selling price per square foot is a more normalized indicator on thedirection of Property values. The July 2011 Selling Price per Square Foot of $193 was down -1.0% from $195 last month and down -6.8%from $207 in July of last year.


July 2011




Selling Price vs Original Listing Price The Selling Price vs Original Listing Price reveals the average amount that Sellers are agreeing to come down from their original list price. The lower the ratio is below 100% the more of a Buyer's market exists, a ratio at or above 100% indicates more of a Seller's market. The July2011 Selling Price vs Original List Price of 98.1% was up from 97.2% last month and up from 97.0% in July of last year.

Inventory / New Listings / Sales 'This last view of the market combines monthly inventory of Properties for sale along with New Listings and Sales. The graph shows the basicannual seasonality of the market as well as the relationship between these items. The number of New Listings in July 2011 was 107, down -7.0% from 115 last month and down -6.1% from 114 in July of last year.


July 2011



Based on information from SANDICOR, Inc. for the period 8/1/2008 through 7/31/2011. Due to MLS reporting methods and allowable reporting policy, this data is only informational and may not be completely accurate. Therefore, Coldwell Banker Residential Brokerage does not guarantee the data accuracy. Data maintained by the MLS's may not reflect all real estate activity in the market.

A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J J

Homes Sold 53 61 52 47 45 43 43 62 55 45 71 50 48 73 62 57 56 32 37 53 53 73 54 46 53 50 52 52 62 38 43 43 63 72 79 543 Mo. Roll Avg 55 53 48 45 44 49 53 54 57 55 56 57 61 64 58 48 42 41 48 60 60 58 51 50 52 51 55 51 48 41 50 59 71 68

(000's) A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J JMedianSalePrice 380 337 369 354 340 425 385 364 415 390 385 443 397 422 430 355 459 401 420 417 385 353 376 327 405 437 362 418 359 375 340 368 346 335 400 4123 Mo. Roll Avg 362 353 354 373 383 391 388 390 397 406 408 420 416 402 415 405 427 413 407 385 371 352 369 390 401 405 380 384 358 361 351 350 360 382

A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J JInventory 324 305 297 274 246 245 242 237 226 218 224 248 225 230 217 219 196 221 250 256 264 276 309 327 334 326 325 295 291 307 312 329 319 314 328 316MSI 6 5 6 6 5 6 6 4 4 5 3 5 5 3 4 4 4 7 7 5 5 4 6 7 6 7 6 6 5 8 7 8 5 4 4 6

A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J JDays On Market 74 63 58 61 81 73 70 83 86 61 64 59 74 58 71 66 74 58 76 59 58 79 53 79 74 101 75 66 91 85 113 68 82 85 80 783 Mo. Roll Avg 65 61 67 72 75 75 80 77 70 61 66 64 68 65 70 66 69 64 64 65 63 70 69 85 83 81 77 81 96 89 88 78 82 81

A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J JPrice per Sq Ft 219 212 204 191 205 204 188 190 199 199 198 206 197 205 204 213 198 203 207 211 211 214 221 207 210 215 205 198 196 210 191 199 194 192 195 1933 Mo. Roll Avg 212 202 200 200 199 194 192 196 199 201 200 203 202 207 205 205 203 207 210 212 215 214 213 211 210 206 200 201 199 200 195 195 194 193

A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J JSale to List Price 0.966 0.977 0.977 0.985 0.991 0.992 0.984 0.971 0.983 0.980 0.976 0.987 0.997 0.988 0.988 0.992 0.991 0.996 0.985 0.981 0.997 1.001 0.984 0.970 0.978 0.977 0.980 0.970 0.984 0.970 0.966 0.972 0.981 0.977 0.972 0.981

3 Mo. Roll Avg 0.973 0.980 0.984 0.989 0.989 0.982 0.979 0.978 0.980 0.981 0.987 0.991 0.991 0.989 0.990 0.993 0.991 0.987 0.988 0.993 0.994 0.985 0.977 0.975 0.978 0.976 0.978 0.975 0.973 0.969 0.973 0.977 0.977 0.977

A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J J

New Listings 83 95 101 66 58 75 76 85 81 71 85 98 75 80 85 57 45 79 98 101 106 85 97 114 88 88 84 63 72 104 93 122 101 101 115 107Inventory 324 305 297 274 246 245 242 237 226 218 224 248 225 230 217 219 196 221 250 256 264 276 309 327 334 326 325 295 291 307 312 329 319 314 328 316Sales 53 61 52 47 45 43 43 62 55 45 71 50 48 73 62 57 56 32 37 53 53 73 54 46 53 50 52 52 62 38 43 43 63 72 79 54

(000's) A 08 S O N D J 09 F M A M J J A S O N D J 10 F M A M J J A S O N D J 11 F M A M J JAvg Sale Price 415 382 413 370 387 445 389 400 416 401 417 454 408 449 437 383 436 436 434 404 410 407 420 390 398 424 396 417 390 387 364 401 378 372 416 4013 Mo. Roll Avg 403 388 390 401 407 411 402 406 411 424 426 437 431 423 419 418 435 424 416 407 412 406 403 404 406 413 401 398 381 384 381 384 389 397

market action report- july 2011- 92078

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