mark scherman ppt portfolio
TRANSCRIPT
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Mark Scherman
Presentation Design + Executive Graphics Support + PowerPoint
Capabilities
PowerPoint• Cosmetic reformatting and consistency of slides• Simple slide creation to complex big tent presentation design• Custom template Design• Branding and corporate guidelines• Charts and schematics, including customized designs such as waterfall charts and callouts• Integration of multiple PowerPoint files into one presentation• Animations
Delivery and File Conversion of slides• Exporting to PDF• Adobe Captivate• Conversion between 4:3 and 16:9 aspect presentations• Conversion between multiple versions of PowerPoint• Compression and delivery of large presentation files via web-based programs• Printing in black and white format with 100% visibility of slide components
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NBC AFFILIATE MEETING
EXECUTIVE VICE PRESIDENT
NBC DIGITAL ENTERTAINMENT
VIVI ZIGLER
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Mobile entertainment evolving
Web video viewership increasing
Distributing content broadly
Casual gaming on the rise
Ad dollars transitioning to digital
Social networking exploding
INDUSTRY TRENDS
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Two paths for the consumer
MOBILE
NBC.com has over 30 WAP sites with easy access to video, previews, recaps, photos, bios and more
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THE GOLDEN AGE OF MEDIA
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NBCU Leadership Council
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THE BIG OPPORTUNITY
• Targeted scale against women
• Reaching the right women in specific lifestages, lifestyles and mindsets
• Custom marketing solution across all properties & platforms
• Advanced advertising technologies
• ROI report card post campaign
• Single point of contact
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Customized connectionsMeasurable results
Millward Brownconducted
qualitative research study with leading
CMOs
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A NEW APPROACHThe Best Place to Shop for Women
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SUBSCRIBER FEES BY CUSTOMER
MSO ‘14 Aug Est % of '014 Rev
$372 21%
361 20%
268 15%
238 13%
127 7%
102 6%
89 5%
56 3%
37 2%
24 1%
12 1%
Independents 80 5%
$1,764 100%
NBCU’s Biggest Distribution Customers
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Mark Hoffman | September 2014
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ON-AIR INTEGRATION
100MM Page Views 300K+ Database
25MM Uniques
20MM Uniques12MM Uniques
27MM Users
15.5MM Viewers/Month
PORTFOLIO CONTEST E-MAIL
MARKETING
Partnerships
Promotion
DRIVE AUDIENCE DEVELOPMENT
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TREMENDOUS PERFORMANCE
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Property of Studio One Networks. Proprietary and Confidential.
Reaching Your Audience Where They Live
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StudioOne in Action
Intelligence in Software engages the audience
with content that they view as scarce and highly
valuable.
• Leverages existing “Intel Software Dispatch” content
• Editorially syndicated to a growing network of target
audience sites
• Features subscription call to action to Intel’s
software magazine, “Intel Software Dispatch”
• Utilizes social media and sharing tools to drive
engagement