Mark GradyMark GradyEMEA Marketing ManagerEMEA Marketing ManagerMobile & Embedded Devices Business Mobile & Embedded Devices Business Microsoft CorporationMicrosoft Corporation

TimelineTimeline13:15 – 13:20 - Welcome13:15 – 13:20 - Welcome

13:20 – 14:00 - Windows Mobile Update13:20 – 14:00 - Windows Mobile Update

14:00 – 14:40 - Introducing Microsoft’s System 14:00 – 14:40 - Introducing Microsoft’s System Center Mobile Device Manager 2008 (SCMDM)Center Mobile Device Manager 2008 (SCMDM)

14:40 – 15:05 – Partner Success Selling Windows 14:40 – 15:05 – Partner Success Selling Windows Mobile and generating new revenue (Jeremy Roth – Mobile and generating new revenue (Jeremy Roth – Crimson Tide)Crimson Tide)

15:05 – 15:15 – Break15:05 – 15:15 – Break

15:15 – 15:45 - Hosted Exchange Update15:15 – 15:45 - Hosted Exchange Update

15:45 – 16:15 – Partner Story Deploying Windows 15:45 – 16:15 – Partner Story Deploying Windows Mobile Devices with MS CRM (Erik van Hoof – CWR Mobile Devices with MS CRM (Erik van Hoof – CWR Mobile)Mobile)

16:15 – 16:45 – Unified Communications Update16:15 – 16:45 – Unified Communications Update

16:45 – 1700 – Close and Prize Draw!16:45 – 1700 – Close and Prize Draw!

AgendaAgenda

10.00 - 10.45 – Windows Mobile 10.00 - 10.45 – Windows Mobile UpdateUpdate

• ““The importance of The importance of mobility”mobility”

• Microsoft mobility strategyMicrosoft mobility strategy• Device and solution Device and solution

roadmaproadmap• Windows Mobile 6Windows Mobile 6

YO

Y

% s

hip

pin

g

YO

Y

% s

hip

pin

g

gro

wth

gro

wth

3535

3030

2525

2020

1515

1010

55

00

CAGR CAGR 2006-20102006-2010Source: Gartner Dataquest, and IDC 2006Source: Gartner Dataquest, and IDC 2006

18.6%18.6%Mobile PCsMobile PCs

5.8%5.8%Mobile PhonesMobile Phones

3.9%3.9%Desktop PCsDesktop PCs

34.1%34.1%ConvergedConvergedMobile PhonesMobile Phones

SOURCE: IDC, WW Mobile Worker Population, September 2005 SOURCE: IDC, WW Mobile Worker Population, September 2005

4.45

4.37

4.29

4.23

4.16

4.03

3.88

3.83

Increased cust sat.

Increased emp. productivity

Increased prod/svc. quality

Increased org. efficiency

High ROI

Comp. advantage

Lower operating costs

Low TCO

Perceived Benefits (US)Perceived Benefits (US)

Selling WM with Selling WM with Exchange/SBSExchange/SBS

Reasons to talk to customers…Reasons to talk to customers…

Sales Model SelectionSales Model Selection

Mobile Operator Mobile Operator ResellerResellerMobile Operator Mobile Operator ResellerReseller

AdvantagesAdvantages

Provide just adviceProvide just advice

Customer has Customer has controlcontrol

Form factorForm factor

DisadvantagesDisadvantages

Data TariffsData Tariffs

Clarity on supportClarity on support

Disjointed serviceDisjointed service

Control of selectionControl of selection

Contract renewalContract renewal

AdvantagesAdvantages

Provide just adviceProvide just advice

Customer has Customer has controlcontrol

Form factorForm factor

DisadvantagesDisadvantages

Data TariffsData Tariffs

Clarity on supportClarity on support

Disjointed serviceDisjointed service

Control of selectionControl of selection

Contract renewalContract renewal

IndirectIndirectIndirectIndirect

AdvantagesAdvantages

Contract RevenueContract Revenue

ImpartialityImpartiality

DisadvantagesDisadvantages

Form FillingForm Filling

Customer supportCustomer support

May not sell all May not sell all MO’sMO’s

Restriction on Restriction on devicesdevices

PortingPorting

NetworkNetwork

AdvantagesAdvantages

Contract RevenueContract Revenue

ImpartialityImpartiality

DisadvantagesDisadvantages

Form FillingForm Filling

Customer supportCustomer support

May not sell all May not sell all MO’sMO’s

Restriction on Restriction on devicesdevices

PortingPorting

NetworkNetwork

Device and swap Device and swap SIMSIMDevice and swap Device and swap SIMSIM

AdvantagesAdvantages

Straight forwardStraight forward

ProactiveProactive

Complete controlComplete control

Hardware + ServiceHardware + Service

DisadvantagesDisadvantages

CostlyCostly

Device stockDevice stock

Need to set Need to set up GPRSup GPRS

NetworkNetwork

AdvantagesAdvantages

Straight forwardStraight forward

ProactiveProactive

Complete controlComplete control

Hardware + ServiceHardware + Service

DisadvantagesDisadvantages

CostlyCostly

Device stockDevice stock

Need to set Need to set up GPRSup GPRS

NetworkNetwork

Exactive’s 4 StepsExactive’s 4 Steps

Sell Hosted Sell Hosted Exchange if no Exchange if no SBS/ExchangeSBS/Exchange

Sell devicesSell deviceswith O2with O2

IndependentIndependentadviceadvice

Promote your Promote your businessbusiness

5.05.0 66Next Operating Next Operating System Release System Release +1 +1

Strong line-up:Strong line-up:SamsungSamsungHTCHTCMotorolaMotorolaPalmPalm

Tier-one Tier-one operators with operators with large portfolioslarge portfoliosDirect Push Direct Push available in all available in all devicesdevices

BreakthroughBreakthroughUser ExperienceUser ExperienceGreat Companion Great Companion DeviceDeviceNext Generation Next Generation PlatformPlatform

Devices in 2H of Devices in 2H of CY07CY07

Licensing changes:Licensing changes:Pocket PC =Pocket PC =

Windows Mobile ClassicWindows Mobile Classic

Smartphone =Smartphone =

Windows Mobile Windows Mobile StandardStandard

Pocket PC Phone Pocket PC Phone Edition =Edition =

Windows Mobile Windows Mobile ProfessionalProfessional

Advanced Mobile Advanced Mobile CommunicationsCommunications

Increased Mobile ProductivityIncreased Mobile Productivity

Integrated Business Integrated Business PerformancePerformance

Customer Customer Scenarios:Scenarios:

Genuine OutlookGenuine OutlookMobile Mobile experienceexperience

Efficient e-mailEfficient e-mail

ManagementManagement

Message fidelityMessage fidelity

Fast access toFast access tocontacts and contacts and communitiescommunities

Customer Scenarios:Customer Scenarios:

Get to information Get to information ononthe network, the network, safelysafely

Search Search informationinformationin many waysin many ways

Greater calendar Greater calendar controlcontrol

Support for LOB Support for LOB andandother applicationsother applications

Office mobile with Office mobile with editingeditingfor all form factorsfor all form factors

Customer Customer Scenarios:Scenarios:

Network securityNetwork security

Secure device Secure device managementmanagement

Application Application execution controlexecution control

Manage & update Manage & update informationinformation

Mobile operator Mobile operator business solution business solution improvementsimprovements

Messaging EnhancementsMessaging EnhancementsWindows Mobile 5.0 v Windows Mobile 6Windows Mobile 5.0 v Windows Mobile 6

E-mail Experience E-mail Experience HTML Mail*HTML Mail*

Message Fetch*Message Fetch*

IRM SupportIRM Support

The Reply All Fix*The Reply All Fix*

Empty Deleted Items*Empty Deleted Items*

Message TriageMessage TriageOutlook Flags*Outlook Flags*

Hardware ShortcutsHardware Shortcuts

Smart FilterSmart Filter

Menu ConsistencyMenu Consistency

S/MIMES/MIMEMore granular policiesMore granular policies

Support for soft certsSupport for soft certs

Enterprise ResourcesEnterprise ResourcesOOF Assistant*OOF Assistant*

Search Exchange*Search Exchange*

Sharepoint document access*Sharepoint document access*

IMAP4 and POP3IMAP4 and POP3Roaming schedulesRoaming schedules

IMAP4 Namespace supportIMAP4 Namespace support

POP3 soft deletePOP3 soft delete

Usability and CPEUsability and CPEImproved e-mail setupImproved e-mail setup

Account DiscoverabilityAccount Discoverability

E-mail sending statusE-mail sending status

More relevant notificationsMore relevant notifications

Storage Card usability Storage Card usability ImprovementsImprovements

* Requires Exchange 2007 – Microsoft Confidential* Requires Exchange 2007 – Microsoft Confidential

What’s New on Windows What’s New on Windows Mobile 6Mobile 6

End-to-End Business End-to-End Business ScenariosScenariosDevice Choice, Services Choice Device Choice, Services Choice

Development Tools and Development Tools and PlatformPlatformLeverages other MS Leverages other MS AssetsAssetsReason to talk to CustomersReason to talk to Customers

© 2006 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.