GAMIFICATIONIS DRIVING

LOYALTY

ABOUT MARK GOLDSTEIN

FOUNDED LOYALTY LAB (NOW PART OF TIBCO SOFTWARE)

HELPED LAUNCH 100 PROGRAMS. NOW ADVISE BADGEVILLE, KIIP, NOMI AND OTHERS

CHAIRMAN OF BACKOPSBACKOFFICE AS A SERVICE

80% OF LOYALTY AND GAMIFICATION EFFORTSFAIL

Gartner Group 2013

WHAT WAS HARD IS EASYWHAT IS EASY WAS HARD

SIGNUPS SYSTEMS MULTI-POINT INTEGRATION REGISTRATION-EASE REAL-

TIME CHOICES PATIENCE CASH TRANSACTIONS/INTERACTIONS

TODAY’S LOYALTY PROGRAM

COLD WAR

THE ONLY WAY TO PLAY IS TO PLAY. THE ONLY WAY TO WIN IS TO PLAY GUERILLA WARFARE.

AMAZON PRIME HARRAH’S TOTAL REWARDS

STARWOOD REWARDSUNITED MILEAGE PLUS

VS THE REST OF THE RETAIL WORLD

LOYALTY IS THE BIGGEST GAMIFICATION NICHE

BILLION DOLLAR LOYALTY PROGRAMS DRIVE KEY REVENUE IN HOSPITALITY, GAMING,

RETAIL, GROCERY, AIRLINE, FINANCIAL SERVICES

WHAT I REALLY LOVE

COLLECTING FRIENDS TO ACCOMPLISH SHARED GOALSCREATIVE INCENTIVES TO VISIT X EVERY FRIDAY

USING DIMINISHING REWARDS TO DRIVE URGENCYMASS GOALS WHERE EVERYONE WINS (OR LOSES)

LEADER BOARDS TO PIT COMMUNITIES AGAINST EACH OTHER (SCHOOLS, TEAMS, BARS)

Zach is a dedicated Club member…

When they drop in for the 3rd total time this year…

And Zach checks in on his phone….

They all earn the “Visitor” achievement and earn bonus points.

Zach also picks up some dishes while he’s there.

That pushes him into the “Urban” tier!

…who invites some of his friends in to group up with him.

But as the season draws to a close, he still hasn’t picked up his GWP gift.

1

And so he gets a gentle reminder.

So Zach makes sure to drop by the next time he’s in the mall!

SHOPKICK, EUCLID, NOMI

RECYCLEBANK

SAMSUNG

MANGO HEALTH

STRAVA

WALGREEN HEALTHY REWARDS

IF YOU ARE SELLING SOMETHING

DON’T INTRODUCE A LOYALTY PROGRAM WHERE THE ADVERTISED ‘HOW IT WORKS’ IS REALLY BUILT

AROUND A GAME

DOINTRODUCE A SIMPLE LOYALTY PROGRAM (A GET $5 WHEN YOU SPEND $100) BUT HYPER-CHARGE THE

ACCRUAL AND THE USER EXPERIENCES BY INTRODUCING SERENDIPITPOUS OFFERS AND

CAMPAIGNS THAT ARE ALIGNED TO GAME MECHANICS

TODAY IS ABOUT LOYALIFICATION

LOYALTY IS DEAD.PLAY IS ALIVE.

DO WHATEVER IT TAKES TO KEEP THE ATTENTION THAT GETS TO THE NEXT BEST OFFER, ACTIVITY OR PURCHASE.

IT’S LOYALTY BUT ITS REALLY GAME MECHANICS THAT ARE DRIVING EVERYTHING.

CONTACT ME @ MARKGEE