mark fraga i creative resume i portfolio 2013

29
Creative Direction [email protected] +639269680920 Objective: To obtain position in a creative department that will maximize my knowledge, abilities and skills in Advertising and Public relations Star t Mark Gerome Fraga 20 y/o I 10-21-92 I Antipolo Proficiencies Event Execution Strategic Planning Graphic Design IMC Programming

Post on 21-Oct-2014

773 views

Category:

Design


3 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Mark Fraga I Creative Resume I Portfolio 2013

Creative Direction

[email protected]+639269680920

Objective:To obtain position in a creative department that will maximize my knowledge, abilities and skills in Advertising and Public relations

Star t MarkGerome Fraga20 y/o I 10-21-92 I Antipolo

Proficiencies

Event Execution

Strategic Planning Graphic Design

IMC Programming

Page 2: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Strategic Planner + Creative + Researcher + Designer + Copywriter

EducationPolytechnic University of the Philippines; Sta.Mesa, Manila • Bachelor of Advertising and Public Relations

Achivements and A�liationsIntegrated Marketing Communications Campaign Competition • Champion; Best in Print Ad & Best in Radio Ad • Creative Director & Graphic Designer • Client: Cebuanna Lhuillier

Advertising Campaign, Programming and Presentation (Senior Thesis) • Creative Director & Graphic Designer • Client: Maynilad

TRP 2012 “Sakay sa Uso” Seminar on TV, Radio and Print Ad Trends; Student Ad Congress , Club Morocco, Subic • Head of Promotions & Graphic Designer

PANA IMC Competition • 1Oth place • Creative Director & Graphic Designer • Client: Department of Energy

Technical Pro�ciency: • Adobe Photoshop • Adobe Illustrator • Sketch Up

Reference • Reynaldo Guerzon, Researcher @ McCann World Group, 09175204386 • Aryan Roca, Account Executive @ Online Events Corporation, 09209387584 • Eraño Patawaran, Professor at Polytechnic University of the Philippines 09157852762

Did you mean: Mark Fraga? Top result shown

Mark FragaAntipolo CityEmail: [email protected]: 09269680920

Experience

Graphic Artist and Copywriter, Creative Flair Agency (present) • Designed billboard, flyer, brochure and ad graphics for Sta. Lucia International vertical and horizontal properties. • Rendered research of PH real estate industry status and provide new strategical solutions for the company’s delicate and traditional advertising approach. • Named some condominium towers and provide copies (taglines and contents) based on own deliberate research. • Proposed new integrated branding approach for the whole company of Sta. Lucia (Land, Realty and International)

IMC Strategist, Online Events Corporation & Demopower Philippines (freelance 2011-2013) • Concurrently worked as an independent researcher, strategist, copywriter and graphic artist while in college. • Provided integrated, coherent, innovative and strategic event and below-the-line promotion proposals that consists researches, copies and creative advertising & merchandizing materials • Clients: Asia Brewery’s Roots Ginger Brew Drink & Vitamilk Champ; Sun Cellular IDD Plan; Goodyear and Quickchow

IMC Strategist, K3R Integrated Solutions (project based 2013) • Delivered marketing research and suggested strategies for KIA motors new service

Presentation Designer (freelance 2012) • Convert and design account managers’ traditional powerpoint slides into creative content-visual presentations • Clients: Nivea Visage; Ginebra San Miguel and Jakenpoy.com

Strategic Planner and Graphic Artist, Bluethumb Creative Agency (intern 2012) • Devised agency’s product entry strategy and research (for adobo awards) • Conceptualized and design agency’s corporate gift for Monark CAT Philippines 25th anniversary • Designed Happy Lemon’s creative gift certificate envelope • Strategized viral marketing campaign for Valley Farm luncheon meat TVC

?Home Tutorial Voice Search

Search related to Mark+Fraga

Page 3: Mark Fraga I Creative Resume I Portfolio 2013

Sign in

Integrated Marketing Communication Campaigns (agency works)

History Application Voice Search

Page 4: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Sta.Lucia Rebranding Proposal

Research + Concept + Strategy + Copy + Design

Page 5: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Sta.Lucia Sample Corporate Ads

Instant Previews

Page 6: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Asia Brewery’s Roots Ginger Brew (freelance project)

Concept + Strategy + Copy + Design

Page 7: Mark Fraga I Creative Resume I Portfolio 2013

Sign in

Integrated Marketing Communication Campaigns (school clients)

History Application Voice Search

Page 8: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Maynilad Sewerage System (senior’s thesis)

Contribution: Concept + Strategy + Design

Page 9: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Maynilad Sewerage System (senior’s thesis)

Instant Previews

Objective: • Inform consumers about the proper wastewater management including solid waste management and its benefits. • Instill the value and importance of discipline, concern and cooperation “Bayanihan”. Maynilad‘s wastewater treatment system will be ineffective in maintaining raw water quality or reviving dead rivers without every stakeholder’s participation.

Campaign Title: Patak Patak Tayo!Print Ad Variations: Dina Walang Disiplina ; Kit Walang Malasakit ; Pasyon Walang Impormasyon

Page 10: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Patak Patak Tayo (bill ads + seasonal ads)

Monthly Bill AdSink FlowerToilet PotLababo TreeDate: 2013Project Type: Promotional MaterialDimension: 6.5 x 3 inchesTool Used: Photoshop

Seasonal AdPusoPalamutiPailawDate: 2013Project Type: Promotional MaterialDimension: 11 x 8.5 inchesTool Used: Illustrator

Page 11: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Design

Patak Patak Tayo (sample creative materials)

Page 12: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Department of Energy (PANA semi�nalist)

Instant Previews

Client: Department of Energy (PANA Competition Entry)

Objective: • Inform the people the value of conserving energy • Encourage youth and yuppies to be an icon of energy conservation on their own way.

Campaign Title: iCONserveAd Variations: CFL, Carpooling and Maintenance

Page 13: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Cebuana Lhuillier (IMC Champion)

Instant Previews

Client: Cebuana Lhuillier (Integrated Marketing Communica- tions Campaign Competition) (Champion, Best Radio Ad and Print Ad)

Objective: • Inform consumers about the other services offered by Cebuana Lhuillier aside from pawning and money remittance. • Convey to the audience that Cebuana Lhullier makes Filipino life easy, convenient and stress-free

Campaign Title: EasyBuana lang yan!

Page 14: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Mister Donut Advocacy Campaign

Instant Previews

Client: Mister Donut (Advocacy Subject)

Objective: • Create an advocacy campaign that is relevant to “Ngiting Mister Donut” Ad campaign that promotes happiness

Campaign title: NoyPinaSaya!

Page 15: Mark Fraga I Creative Resume I Portfolio 2013

Sign in

Event Pitches and Event Promotional Materials (school works)

History Application Voice Search

Page 16: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Concept + Strategy + Design ; Project Head

COOLAI : Mr. & Ms. ADPR 2011

Page 17: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Concept + Strategy + Design ; Project Head

COOLAI : Mr. & Ms. ADPR 2011

Instant Previews

Client: Cebuana Lhuillier (Integrated Marketing Communica- tions Campaign Competition) (Champion, Best Radio Ad and Print Ad)

Objective: • Inform consumers about the other services offered by Cebuana Lhuillier aside from pawning and money remittance. • Convey to the audience that Cebuana Lhullier makes Filipino life easy, convenient and stress-free

Campaign Title: EasyBuana lang yan!

Page 18: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Concept + Strategy + Design ; Head of Promotions and Graphics

TRP 2012 Sakay sa Uso (TV, Radio & Print Ad Trends)

Page 19: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

TRP 2012 Sakay sa Uso (TV, Radio & Print Ad Trends)

Instant Previews

Client: Student Ad Congress Sub-seminar “TRP 2012 Sakay sa Uso-Seminar on TV, Radio and Print Ad Trends”

Objective: • Design logo, promotional materials and stage for the seminar. • Conceptualize interactive online campaign

Page 20: Mark Fraga I Creative Resume I Portfolio 2013

Sign in

Graphic and Copywriting Works (Agency works)

History Application Voice Search

Page 21: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Denim and T-Shirt Fair 2013

Page 22: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Health and Beauty Fair 2013

Page 23: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Monte Carlo new upscale mall (copy and design)

Page 24: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Monte Carlo new upscale mall (copy and design)

Page 25: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Sta.Lucia Mall Ad Sale (copy and design)

Page 26: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

FORDHAM (concept, research,copy and design)

Page 27: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

FORDHAM (concept, research,copy and design)

Page 28: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

East Bel Air (concept, research,copy and design)

Page 29: Mark Fraga I Creative Resume I Portfolio 2013

>

>

Sign in

Web Images Videos News More >

Contribution: Concept + Strategy + Copy + Design

Happy Lemon Creative Envelope (concept, design)