1"The views expressed in this presentation are those of the author and do not necessarily reflect the views of the European Commission"

ServiceWave Conference Ghent (Belgium), 14 December, 2010

"The views expressed in this presentation are those of the author and do not necessarily reflect the views of the European Commission"

Services and clouds as cornerstones of the

Digital Agenda

Mário CampolargoEuropean Commission - DG INFSO

Director, Emerging Technologies and Infrastructures

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“Fibre”Europe

Research &

Innovation

DigitalSkills

Sustainable Lifestyle

Borderless Services & Content Market

European Digital Agenda

”…an ambitious European Digital Agenda that takes concrete steps towards the completion of an Online

Single Market will be a key element in Europe’s

sustainable recovery and social development.”

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an Internet enabled service economy

Reducing costs,

carbon, energy

footprint

Europe to lead the future service

economy

Delivering tailored services

to citizens

More flexibility, trust, self-

*Clouds

becoming reality

Wealth of real world

data

All-connected intelligent objects

Service-based

businessmodels

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“Europe should develop an EU-wide strategy on "cloud computing" notably for government and

science.

The strategy should consider economic, legal and institutional aspects.”

… but clouds have the potential to underpin several other pillars and actions of the Digital Agenda, such

as: promoting innovation, interoperability, open standards and low-energy computing

Digital Agenda for Europe (DAE)

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clouds

elasticityvirtualisation

reliability

SOA

XssA

Grids

Internet of Services

Cost cutting

End users

Ease of use

ProvidersBusiness management

Local

Remote

PrivatePublic

features

typesmodes

locality

actorscompares to

benefits

cloud computing: shifting paradigm

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cloud computing: opportunity

Need to seize the opportunity of the cloud: Worldwide cloud services revenue to reach EUR

51.6 billion in 2010 (+ 16.6 % annual increase) Explosion of cloud services and of supply-side

activity Europe has strengths in various adjacent areas

(grids, soa, mobile platforms, content,…)

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Build competence and industrial strengths to let Europe staying in the game

Make cloud computing as a mechanism for innovation

Ensure compliance with EU values an rules Use clouds as an engine for the Single Market Seize the opportunity of the Future Internet (FI PPP,

local innovation-orientation, experimentation, …)

cloud computing: EU approach

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Management and control Performance Transparency Reliability, privacy & legal issues

– Where is my data?

– Who can access it?

– Whose law applies?

– What rights do I have?

– How can I preserve my data in a long term?

…

cloud computing: technological gaps

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Vendor strategy Multiple declinations of the term (“re-branding

as cloud”) Control of technology stack, biz model,

standards, … Concentration/centralisation Differentiation of offer/user choices

Vendor lock-in & open standards Cloud interoperability & portability …

cloud computing: some market issues

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Data protection, governance, privacy & security, consumers New governance models and processes New legislative models Rules for jurisdiction

Member states and coordination issues Energy efficiency (green IT) Communication infrastructure and data roaming Digital Divide International trade policy

cloud computing: policy issues at stake

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Reduce fragmentation and focus R&D&I investments

Build on EU technological strengths (SOA, Grids, FI, mobile…)

Capitalise on broadband and smart infrastructures deployment

Exploit untapped opportunity of pre-commercial procurement

Foster open standards and involve governments at all levels

Reassure users about the protection of their data Let IT, telecom and content industries working on a

win-win basis

cloud computing: EU challenges

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1. Leverage e-Science and e-Government as lead markets

2. Use clouds for supporting businesses in Europe leverage applications for mobile clouds clouds as content servers (e.g. Europeana) develop software for smart devices

3. Accelerate research in cloud development, targeting future computing systems

3-fold approach: R&D&I and Policy

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Services and clouds are at the heart of the Future Internet and the DAE

Cloud game is not over. Europe can and should take the lead in its developments

Policy and regulatory actions needed to remove barriers for the full take-up of services and clouds

Strategy for coordination of R&D&I and Policy activities becomes urgent

conclusions

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build a trusted basis for SMEs and citizens achieve coherence between EU and national

actions reap the benefits of Cloud Computing in the wider

policy contexts of innovation, and economic growth ensure a concrete positive outcome of various

DAE actions

A strategy is needed to shape the future world-wide cloud economy, and the actions needed to build a cloud-ready and cloud-active Europe

conclusions

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Thank you