mariia rodionova event manager portfolio
TRANSCRIPT
Event Manager Portfolio by Mariia Rodionova
Applying for an Event/Marketing Manager position, I suppose I may be suitable for this role as I have:
strong 11-years experience including organization of more than 20 events (please, see the list of several key events below);
marketing background (market researches, surveys, defining target audiences, their motives and values) which means marketing-
based attitude toward any event: idea = interests of a target audience + our goals;
knowledge of modern digital technologies (3D holo projection, interactive 3D models, augmented reality, virtual reality) which are
spectacular and innovative and, therefore, attract people, ingage them into action and guarantee positive attitude;
experience of organizing of low-budget events with high effectiveness (every 3rd customer made a purchase).
https://ru.linkedin .com/in/mariarodionova
List of key events I’ve organized/participated in the organization:
Event Brief description Role
Opening of Energy Efficiency Centre in Kazan, Russia
2014, Dubai, UAE – Kazan, Russia
The Energy Efficiency Centre is an innovative educational and exhibitional venue dedicated to energy efficiency. The opening ceremony was attended by President of Republic Tatarstan and Prime Minister of Russian Federation.
Bright Life FZE developed concept and interior design of the Centre, supplied modern digital solutions (hardware and software).
Bright Life FZE as a partner at the stands of Dubai Silicon Oasis Authority and Qualcomm at GITEX 2013
2013, Dubai, UAE
Annual consumer computer and electronics trade show, exhibition and conference.
Stand of Dubai Silicon Oasis Authority – presentation of interactive 3D model of DSOA area. Stand of Qualcomm – presentation of Augmented Reality apps made on the basis of Vuforia software platform.
Stand of Bright Life FZE at International Property Show 2013
2013, Dubai, UAE
The Middle East’s Biggest Property Sales Platform for Local and International Real Estate Markets.
Presentation of state-of-the-art digital solutions for real estate industry – Interactive 3D master-plan, Crystal Screen, Augmented Reality. 200+ visitors
Assistant manager of the
event
Participation in the
development of concept and
content creation
Control over production
Event Manager - budgeting,
general planning and control:
logistical issues with an
organizer/partner;
creation of promotional
materials;
negotiating with visitors
at the stand.
Event Brief description Role
DHL ‘Fashion show’ clients party
2010, Kaliningrad, Russia
Event for clients to increase their loyalty.
Original entertainment part – fashion show of local fashion designers. 50+ participants
OCS and HP conference for regional partners *OCS is the leading broad-line technology distributor in Russia
2010, Kaliningrad, Russia
Educational conference for dealers with entertainment part.
Original entertainment part – specially created detective scenario with actors within the area of ancient farmstead. 50+ participants
Presentation of Chevrolet Cruze in the Kaliningrad region
2009, Kaliningrad, Russia
Event for current and potential customers organized to promote a new make of auto.
Low budget (in accordance with Client’s request) original design of the event. 100+ participants.
Event Manager – idea,
budgeting, general planning
and control:
creation of scenario;
negotiating with
contractors and
partners (venue,
catering, sound and
lighting equipment,
photographers, etc.);
work with performing
artists – search, co-
creation of show,
rehearsals, etc.;
invitation letters.
Event Brief description Role
Business Marathon 2009 with the support of the Government of Moscow
2009, Kaliningrad, Russia
B2B Matching event – business legation of Moscow small enterprises in Kaliningrad region to establish production and trade cooperation.
200+ participants.
Business Conferences “Marketing of Success”
2008, 2009, Kaliningrad, Russia
Two annual conferences with leading Russian marketologists as speakers.
First large-scale marketing event in the region. 100+ participants.
3D show as a part of the presentation of new Kent design *by British American Tobacco
2007 Moscow, Russia
Private event for guests in a club.
New Kent design presented by means of wOw Ultra Reality technology.
Event Manager - budgeting,
general planning and control:
development of a
programme together
with co-organizers;
negotiating with
contractors and
partners (venue,
catering, hosting of
speakers, guests,
sponsorship, etc.);
work with media -
media planning,
negotiating, press-
conferences, creation
of promotional
materials, control for ad
and news placement;
web-site management;
entertainment part of
the programme.
Assistant manager of the
event
Event Brief description Role
Stand of Bright Life Company at “Reklama 2005” exhibition
2005, Moscow, Russia
The largest international exhibition for the advertising industry in Russia and the CIS countries.
First presentation of wOw Ultra Reality technology (projection 3D hologram) in Russia. 600+ visitors
Stand of the Ministry of Industry of Chuvashia at the “Regions – cooperation without borders” exhibition
2005, Cheboksary, Russia
Annual all-industries exhibition organized in association with the Cabinet of Ministers of Chuvash Republic, Russia. One of the key events in the region.
Modern digital technologies such as Fog Screen, Motion Pro 3D were showed at the stand for the first time in the region.
The Night of the Ad Eaters®
2005, Cheboksary, Russia
Famous advertising show.
The first time show was presented in the region.
Assistant manager of the
event
Promoter – negotiating with
potential clients
Copywriter (promotional
materials)
Assistant manager of the
event
Copywriter (content for the
exposition)
Assistant manager of the
event
Copywriter (promotional
materials)