mariia rodionova event manager experience
TRANSCRIPT
Position:
Event/Marketing Manager
Mariia Rodionova [email protected]
https://ru.linkedin.com/in/mariarodionova
Applying for an Event/Marketing Manager position, I suppose I may be suitable for this role as I have: strong 11-years experience including organization of more than 20 events (please, see the list of several key events below); marketing background (market researches, surveys, defining target audiences, their motives and values) which means marketing-
based attitude toward any event: idea = interests of a target audience + our goals; knowledge of modern digital technologies (3D holo projection, interactive 3D models, augmented reality, virtual reality) which are
spectacular and innovative and, therefore, attract people, ingage them into action and guarantee positive attitude; experience of organizing of low-budget events with high effectiveness (every 3rd customer made a purchase).
List of key events I’ve organized/participated in the organization:
Event Brief description Role
Opening of Energy Efficiency Centre in Kazan, Russia
2014, Dubai, UAE – Kazan, Russia
The Energy Efficiency Centre is an innovative educational and exhibitional venue dedicated to energy efficiency. The opening ceremony was attended by President of Republic Tatarstan and Prime Minister of Russian Federation.
Bright Life FZE developed concept and interior design of the Centre, supplied modern digital solutions (hardware and software).
Assistant manager of the event
Participation in the development of concept and content creation
Control over production
Presence of Bright Life FZE as a partner at the stands of Dubai Silicon Oasis Authority and Qualcomm at GITEX 2013
2013, Dubai, UAE
Annual consumer computer and electronics trade show, exhibition and conference.
Stand of Dubai Silicon Oasis Authority – presentation of interactive 3D model of DSOA area. Stand of Qualcomm – presentation of Augmented Reality apps made on the basis of Vuforia software platform.
Event Manager - budgeting, general planning and control:
logistical issues with an organizer/partner;
creation of promotional materials; negotiating with visitors at the stand.
Stand of Bright Life FZE at International Property Show 2013
2013, Dubai, UAE
The Middle East’s Biggest Property Sales Platform for Local and International Real Estate Markets.
Presentation of state-of-the-art digital solutions for real estate industry – Interactive 3D master-plan, Crystal Screen, Augmented Reality. 200+ visitors
DHL clients party 2010, Kaliningrad, Russia
Event for clients to increase their loyalty.
Original entertainment part – fashion show of local fashion designers. 50+ participants
Event Manager – idea, budgeting, general planning and control:
creation of scenario; negotiating with contractors and
partners (venue, catering, sound and lighting equipment, photographers, etc.);
work with performing artists – search, co-creation of show, rehearsals, etc.;
invitation letters.
OCS and HP conference for regional partners (OCS is the leading broad-line technology distributor in Russia)
2010, Kaliningrad, Russia
Educational conference for dealers with entertainment part.
Original entertainment part – specially created detective scenario with actors within the area of ancient farmstead. 50+ participants
Presentation of Chevrolet Cruze in the Kaliningrad region
2009, Kaliningrad, Russia
Event for current and potential customers organized to promote a new make of auto.
Low budget (in accordance with Client’s request) original design of the event. 100+ participants.
Business Marathon 2009 – with the support of the Government of Moscow
2009, Kaliningrad, Russia
B2B Matching event – business legation of Moscow small enterprises in Kaliningrad region to establish production and trade cooperation. 200+ participants.
Event Manager - budgeting, general planning and control:
development of a programme together with co-organizers;
negotiating with contractors and partners (venue, catering, hosting of speakers, guests, sponsorship, etc.);
work with media - media planning, negotiating, press-conferences, creation of promotional materials, control for ad and news placement;
web-site management; entertainment part of the programme.
Business Conferences “Marketing of Success”
2008, 2009, Kaliningrad, Russia
Two annual conferences with leading Russian marketologists as speakers.
First large-scale marketing event in the region. 100+ participants
3D show as a part of the presentation of new Kent design by British American Tobacco
2007 Moscow, Russia
Private event for guests in a club.
New Kent design presented by means of wOw Ultra Reality technology.
Assistant manager of the event
Stand of the Bright Life Company at “Reklama 2005” exhibition
2005, Moscow, Russia
The largest international exhibition for the advertising industry in Russia and the CIS countries.
First presentation of wOw Ultra Reality technology (projection 3D hologram) in Russia. 600+ visitors
Assistant manager of the event
Promoter – negotiating with potential clients
Copywriter (promotional materials)
Stand of the Ministry of Industry of Chuvashia at the “Regions – cooperation without borders” exhibition
2005, Cheboksary, Russia
Annual all-industries exhibition organized in association with the Cabinet of Ministers of Chuvash Republic, Russia. One of the key events in the region
Modern digital technologies such as Fog Screen, Motion Pro 3D were showed at the stand for the first time in the region.
Assistant manager of the event
Copywriter (content for the exposition)
The Night of the Ad Eaters® 2005, Cheboksary, Russia
Famous advertising show.
The first time show was presented in the region.
Assistant manager of the event
Copywriter (promotional materials)