marie j. thistle project coordinator marketing, public relations & events
TRANSCRIPT
![Page 1: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/1.jpg)
![Page 2: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/2.jpg)
Marie J. ThistleProject Coordinator
Marketing, Public Relations & Events
![Page 3: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/3.jpg)
GoalsProactively become a more visible
DepartmentSimplicity & Support – I am your one contactCentral DatabaseYour professional reputation is protected
![Page 4: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/4.jpg)
CONTACT ME
![Page 5: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/5.jpg)
Role as the Department’s Internal Liaison
Dermatology Point Person/Internal Liaison: Marie Thistle
Back-up: Heather Wilder
•Knowledgeable of what is newsworthy and where is should be published. •Liaison with Public Relations on behalf of the department•Coordinates as appropriate with: Administrative Assistant, Site Manager, Faculty and Clinical Staff•Arrange interview prep class with our Public Relations specialists.•Recognition for you and your team; Internally•Attract patients to the best care; Externally•End product (magazine article, TV interview, etc) for future reference.
CONTACT ME
![Page 6: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/6.jpg)
Role as the Department’s Internal Liaison
Member of the Department with an award/honor and request to be in the press
Examples: • You are awarded a research grant and would like to be recognized.• You get a request from an outside media source to appear in the news. •Department Event – Donahoe Walk, MFNE 5K•New Faculty or a New Specialty Clinic
CONTACT ME
![Page 7: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/7.jpg)
Public Relationslooking for a specialist
Examples:• They would like a Fall Skin Expert to appear on Fox News (perky, outgoing & interested)
•Looking to interview a Mohs specialist and one of their patients for a magazine article.
Role as the Department’s Internal Liaison
CONTACT ME
![Page 8: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/8.jpg)
Potential Newsworthy Piece Public
RelationsINTERNAL
Public Relations
EXTERNALEXTERNAL
Marie Thistle
![Page 9: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/9.jpg)
CONTACT ME
![Page 10: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/10.jpg)
Bottom Line-
CONTACT ME If you have something that you think is buzz worthy
CONTACT ME If a reporter or if someone outside of our organization contacts you or the person you support
![Page 11: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/11.jpg)
CONTACT ME
![Page 12: Marie J. Thistle Project Coordinator Marketing, Public Relations & Events](https://reader035.vdocuments.us/reader035/viewer/2022062321/56649f355503460f94c538fc/html5/thumbnails/12.jpg)
Questions?